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Negotiations

Anjana Vivek
www.venturebean.com
beanie@venturebean.com

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Preparation is the key to
success

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Define objectives

WHAT ? WHY? HOW? WHO? WHEN?

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Identify key issues

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Understand your
bargaining power

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Put yourself in
the other party’s role …
investigate the other
party

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Fix time frame

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Decide on
what you must have
from the deal

X X
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Decide on
what you are willing to
compromise on

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Fix your boundaries
for walking away from
the deal …
i.e. what is definitely
not possible

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Think
of a negotiating
strategy

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Select
your negotiating team
with care
Think
of the next steps, post
deal

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Plan
on the documentation,
have a draft document
in place prior to
negotiation

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Practice
the negotiating strategy
with your team

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IN SUMMARY
Prior to negotiations, it is
important to be prepared with
the following:
 What you want from the
proposed transactions

Transaction/deal maker issues

Transaction/deal breaker issues

What is the point where you are
prepared to walk away 16
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IN SUMMARY
 Try to put yourself in the other party’s
shoes to understand their interests in
the proposed transaction

Consider factors which may be relevant
to transaction, either in terms of the
valuation, deal structuring and/or such
factor which may need to be factored in
 Consider legal and regulatory issues
that may be relevant, for example
warranties and representations in
documentation www.bizkul.com 17
IN SUMMARY
 Keep a checklist of the factors you
consider important, prior to the
negotiations
 Decide on the team members who
will negotiate

Who will be your key negotiator(s)

Will you plan to have different
persons handling specific questions
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IN SUMMARY
 Decide on the negotiating strategy
you want to adopt

Will you have your advisors with you
to participate in the negotiations

What are the questions you plan to
ask, how will you formulate questions
– mind your language . . .
 What are the expected questions and
how you can answer them
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IN SUMMARY
 How will you prepare to listen to
the other team, listen to the
articulated demands and the
unarticulated ones
 How will you plan to handle
potential breakdown situations
where negotiations are reaching
a stalemate
 Prepare with a role play if you so
desire 20
Good luck
in your role play
and
real life


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