Syllabus for Mid Term Exam (Marketing) 1.

Consumer Behavior
Chap.1:Introduction Of consumer behavior Chapt 2:Consumer research Chapt 3 :Perception Chapt 4 :Conumer Learning Chapt 5 :Motivation Book For Reference :Schiffman

2. Strategic Management
Introduction of strategic management Formulation of Strategy Situation Analysis Book For Rerence: Subharao(PPTs attached ) 3. International Marketing Introduction of international marketing, why it is important International Environment Export procedure, documentation International product life cycle Terms:GATT,WTO,UNCTAD,EFTA,BRICS,ASIAN,OPEC,SARAAC,,MEFTA,UNESCO,UN CEF,NAFTA,EUROPEAN UNION Book For Refernce : himaliya publication fransis charu nilam

4. Retail Management All Covered in lecture (Refer ppts which attached to it)

5. Marketing Finance & B2B Sir has given questions and circulated notes on common id.

6. International Business We ll send notes till Friday. Other Subjects Syllabus we will let you know by Friday Download PPTs Attached to it, & refer for your studies