St.

Joseph’s Institute of Management (JIM)

A Jesuit Business School
St. Joseph’s College (Autonomous), Tiruchirappalli 620 002

Course of Independent Learning (CIL)

18PBA4203 (Marketing) & Title (International Marketing)

Sessions: 20 Credits: 2

1. Course Description
International marketing is important as the world becomes increasingly globalized. In an
international context, marketing managers plan and conduct transactions across borders to create
exchanges that satisfy the objectives of individuals and organizations. The fact that a transaction takes
place “across national borders” highlights the difference between domestic and international
marketing. The course considers the basic concepts of international marketing, the various activities
necessary for international marketing planning, the beginning of international marketing activities to
be conducted by a domestic firm, and relevant issues on strategy and marketing management
relevant to expanded global operations.

2. Assurance of Learning (AoL)

 Analyse the environmental variables that influence international marketing.
 Describe the strategies and tactics that can lead to successful international marketing given
those environmental constraints.
 Analyse a real-world case study involving complicated international marketing issues and
provide recommendations in both written form and in the form of a group presentation.
 Produce a comprehensive international marketing plan.

3. Overall course Plan

Theme AoL Learning Resources Assessment
Strategy
1. I will Self learning https://marketinglessons.in/i
International understand nternational-marketing-
marketing. the basic definition
concepts of
international
marketing.
2. I will Self learning. https://www.educba.com/int
International understand ernational-market-entry-
market entry strategies strategies/
strategies. which deal in
management
.
3. I will Self learning. .https://www.slideshare.net/
International understand theproductguy/international-
product the product product-management-the-
management life cycle in challenge-of-globalization
. international
level and
 study on
product
culture.
4. I will Self learning http://www.yourarticlelibrar
International understand Self learning. y.com/marketing/useful-
marketing the notes-on-international-
channel. distribution marketing-channel-
pattern. system/5790
5. Export I will Self learning. https://www.interlogusa.com
marketing understand /answers/blog/what-is-
the export-marketing/
procedure of
exporting
procedures
and
documentati
on.

4. Assessment
a. Formative Assessment (100 marks)

b. Summative Assessment(100 marks)

5. Course Materials

a. Mandatory: 1 text book

(Joshi, Rakesh Mohan;, 2005) International Marketing
b. Additional: 5 to 7 net resources etc.,
 International Marketing Analysis and Strategy, Sak Onkvisit, John J. Shaw, PHI.
 International Marketing, Michael R.Czinkota, Likka A Ronkainen, Cengage .
 Global marketing Management , Keegan, Green, 4/e, Pearson.
 International Marketing, Philip R. Cateora, John L. Graham, Prasanth Salwan,
 TMH.
 International Marketing,Vasudeva PK, excel.
 Global Maketing, Management, Lee, Carter, Oxford