CARAT MEDIA WEEKLY NEWSLETTER

No. 715

 Media Report
50...

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23

50
3.539.12

635

10

9.12

8
7

5.91

6
5

5.15
3.94

2.85

3
2

3.53

3.50

4
1.72

2.13

2.05
1.22

1.36

1
0
45

46

47

Nielsen Arianna (TA: 4+)

48

49

50

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24:01:00 - 24:01:59

509

10

10.22

50

505.26

10

12.65

5013.03

12.75

13.03

Nielsen Arianna (TA: 4+)

12.75

10.22

9.05

25-5450

25-44
80%55

80%

110%78%

50

14

47

12
10
8
6

4
2
0

Nielsen Arianna

48

49

50

50

50

10comscore

86.7% Facebook(77.2%) Yahoo Wretch(44.0%)

Xuite(27.9%)

(real-time marketing)

50
2

1.

2.
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App
3.

1. xxx.

3
1. App

2.

2.

3.

3.

4
1.

2.

3. Owned Media

App
App

App

http://pic.pimg.tw/

App
Rising Star
Rising Star

App

2013
Andy Murray2013
80%Twitter
#hitthewinnerAndy Murray
#hitthewinner20,700

Andy Murrayhashtag
@AdidasUK
35,000

www.timesofisrael.com & http://smckenna.co/wp-content/

DCA

App

ZIP
ZIP10.1%AppZIP
camera10App
logo

App

App
50

App50
http://leblog.wcie.fr/ & http://a1758.phobos.apple.com/ & http://www.feltmeng.com/

7224:24
(Clarence House)
8:35

8:37
25,300

Ad Age(Pampers)

(Johnson & Johnson)Mashable(Play-Doh)

http://451heat.com/ & YouTube & http://www.lowereastsidetours.org/wp-content/

2013-(Super Bowl)

42.6%
30

40011,730
132
35OREOCalvin KleinAudi
Oreos social mentions
during Super Bowl 2013

Mio
SodaStream

SodaStreammio

http://www.salesforcemarketingcloud.com/

App

App2012800
600-
App

http://i2.hunantv.com/

5050
80%

255025
5025
25

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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