Professional Documents
Culture Documents
On behalf of YDA’s National Leadership and Staff, I am thrilled to introduce the “YDA Welcome Guide.”
We hope this guide serves as an invaluable resource for you and your chapter as you continue to be a
part of our Young Voter Revolution.
YDA recently celebrated its 75th anniversary and it is an exciting time to be a Young Democrat.
Throughout YDA’s history we have made an important impact on local, state, and national elections,
and have built key networks of friends and colleagues around the country. YDA has transformed itself
into a political powerhouse that builds chapters, recruits activists, wins key races, elects Young
Democrats to office, and transforms the political culture.
Young voters will be nearly 50 million strong in 2008, the largest number since 1972. What does this
mean for you and other young voters? It means we truly are on the verge of a real Young Voter
Revolution.
The Young Democrats of America is leading the Young Voter Revolution. YDA’s peer-to-peer young voter
mobilization programs helped elect Democrats up and down the ballot in red and blue states. Time
and time again, when we talk to our friends about what it means to be a Democrat and how issues big
and small impact their daily lives, we see the results. You are the catalyst behind this change. You are
the Young Voter Revolution.
As we compiled this welcome guide, we aimed to provide your chapter with the immediate steps to get
started and to grow and sustain your chapter. The goal here is to empower you to go out and continue
the Young Voter Revolution in your area. We want you to be able to make the difference in your
communities through service projects, engaging young voters for Democrats, and advocating for
issues you care about.
Thank you for your dedication and your commitment. If you have more tips or creative tools you think
would be useful to include in future manuals, please send them to us at chapter@yda.org.
Keep it Blue,
David Hardt
YDA President
Introduction to the Young Democrats of America
Building Infrastructure For The Young Voter
Revolution
Introduction
The Young Democrats of America (YDA) is the nation’s largest youth-led, partisan, political
organization. YDA mobilizes young people under the age of 36 to participate in the electoral
process as voters, activists, leaders, and candidates. The Young Democrats of America has
been the official youth arm of the Democratic Party since 1932, and is considered a non-
federal 527 political organization.
YDA has over 2,000 local chapters in all 50 states with over 200,000 members, including
middle school, high school, and college students, young workers, young professionals, and
young families, reflecting the broad diversity of our nation and the Democratic Party. Our
programs engage Young Democrats through their local county, college, or middle and high
school chapters, through state and regional programming, and nationally through campaigns
and issue advocacy work and at our national conferences and convention.
YDA’s goal is to build a generation of young Democratic voters. Dubbed the Young Voter
Revolution, our campaigns use a tested field model to identify young voters, engage them in
peer-to-peer communication and education, and turn out the vote with traditional and
innovative methods.
YDA is committed to electing Democrats up and down the ballot, in red and blue states, as
well as engaging in electoral strategies around key ballot initiatives. We also work with allied
organizations nationally and in our targeted states to maximize outreach and resources.
Our campaigns utilize an ambitious “VOTE DEMOCRAT” pledge program to expand and develop our
voter contact base in all 50 states. It has been found that if young people pledge to vote for
Democrats, they are more likely to turn out to the polls on Election Day, and more receptive to Get Out
The Vote (GOTV) tactics approaching an election. We then combine paid campaign operations in
targeted areas with volunteer-led programs across the country to get out the youth vote for Democrats.
Sample Agenda:
I. Introductions/Icebreaker Activity and Sign in Sheet
II. Discussion About YDA and It’s Mission and Goals
III. Discussion About Your Chapter’s Mission and Goals and How They Relate to YDA
IV. Discussion About Chapter’s Possible Structure
V. Take Ideas for Your First Campaign or Event
VI. Plan When and Where Your Next Meeting Will Be and a Recruitment Plan for New Members
VII. Announcements
VIII. Adjourn
Recruitment of members
One of the primary purposes of YDA is to engage and involve young Democratic voters in the
political process. Therefore, the way in which we extend the invitation to join is important. It is
essential to build your base of members and leaders to ensure that you have broad
perspectives when developing your governing documents and your chapter’s mission.
Remember, there is no one-size fits all model for membership recruitment; your methods of
recruitment should be as diverse as your membership base.
Retention
Keeping your members engaged and active in your chapter is also essential in the growth and
development of your chapter. You will need a strong core of returning members to lead
campaigns, events, and ensure that your chapter outlives your leadership. By developing
leaders out of your members you can be confident that your chapter will continue on the path
that you and your members had set.
Identifying Leaders:
• Build investment in the organization by giving responsibilities and entrusting new
members so they feel personally connected to the organization and it’s goals
• Give all leaders the opportunity to take on a leadership role over time
• Ask for help
• Have one on one meetings with new members to identify interests, passions, skills,
and personal goals
• Give opportunity for members to give ideas for programming that they can “own” and
take charge of
Peer-to-Peer
We talk to other young people so that we can build a voting bloc of young Democratic voters.
That effort starts when we talk to our peers, who are easier to persuade other young people,
about the issues that are important. We ask them to sign a pledge to vote for Democrats and
then ask them to fulfill their pledge on Election Day.
Build Membership
Now that you have information for other young people in your community, you can invite them
to events that your chapter is having and build your membership. The Vote Pledge is a
campaign tool and a membership building tool.
Demopolis
DEMopolis is the online membership management system that YDA uses for all of it’s
communication to state and local chapters, and is able to offer this service free of charge to
all of our chapter leaders