Company Profile

“Realize True Performance Improvement”

2020
Company Profile

About Us

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Who We Are

Leading Digital
Marketing
Agency
focusing on
Performance

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Who We Are

Affiliate of
Hakuhodo DY
Holdings,
The 8 th largest
group in the
world
IREP plays the main role
in internet ad field for Hakuhodo DY Group

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DMI Milestone
We are IPO Company
Jan 2014

May 2013 Established Jan 2014

IREP BEIJING CO.,LTD.
Established a joint
June 2009 Established venture SYNX Inc.
PT.DIGITAL with Full Speed Inc.
Jan 2011 IREP BEIJING CO.,LTD
Made capital & MARKETING
business alliance Relevancy PlusInc IN DONESIA.
with Digital become wholly
April 2006 Advertising owned subsidiary
Consortium Inc. company
Made capital and
business alliance
with Hakuhodo DY
Media Partners Consolidated
Newsy Inc. as a
Consolidated Open
subsidiary.
Coat Co., Ltd.
as a subsidiary.
Jan 2016
Established
Established Localio ACQUISIO JAPAN Jul 2014
Listed at Osaka CO., LTD.
Security Exchange Co.,Ltd.
Became consolidated
Hercules (Now,
JASDAQ)
subsidiary company of
Dec 2012 Nov 2013
Digital Advertising
Consolidated MOORE
Nov 2006 Consortium Inc.
ONLINE DEVELOPMENT
Dec 2010 SOLUTIONS as a
subsidiary.
Oct 2014

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 Global Presence
Reaching all over the world from Japan.
Utilizing our group network in any country

DAC Beijing
Japan
CocoPPa, INC. China
USA DAC ASIA
PTE, LTD. B eijing
i-studio Beijing
Vietnam
Comprising of
New York
San Francisco ASIA Shanghai
Indonesia

+600 Experts
Thailand
Philippines
Vietnam
Philippines
Malaysia

Singapore

Innity

Operating from I-DAC PTE, LTD. Indonesia Corporation

Berhad

11 Companies IREP BEIJING

PT.DIGITAL MARKETING
INDONESIA
MOOREONLINE
DEVELOPMENT SOLUTIONS
CORPORATION
APAC

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Achievement &
Certification

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Achievement

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Achievement

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Achievement

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Certification
We have the largest number of
Google-Certified Professionals in Japan

No. 1

222
qualified individuals

■ Other Certifications
◇ Yahoo! Promotion Ads
Professional Qualified Certification 83 individuals
◇ ACE（Adobe CERTIFIED EXPERT） 1 individual
◇ DoubleClick Studio Qualified Certification 1 individual
◇ Bing Ads Accredited Professional 1 individual

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Certification
“Yahoo! Marketing Solution Partner Program”
Highest Rank “Diamond”

“Comprehensive Award”
Best-Rewarded Agency for the 12 consecutive term

Rank “Diamond”

Diamond

Platina

Gold

Silver

Partner

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Our Service

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 What We Do

Search Ads Display Ads Video Ads Shopping Ads

Reach to potential users Appeal to users while they Amplify your brand Appeal to potential user by
when they "search" things are browsing news site, story to increase brand- showcase of product.
relevant to your business. blog, etc. by utilizing recall using video ads.
browser history.

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 What We Do

FB, Instagram & Mobile Apps Search Engine Affiliate

Twitter Ads Ads
Target users with Consult advertisement
accurate and precise strategy to maximize the
data using social media number of your app install,
information. engagement, and actions
within your app.
Optimization (SEO) Marketing
Optimize your website to list Sophisticated consulting
it on top rank of search service affiliate
result. advertisement.

5 6 7 8
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Case Study

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Case Study
E-commerce Industry

Client running brand campaign using search ads

Achievement

Challenges As a result of the ads customizer, quality score, CTR, CVR all
Becoming e-commerce that sells plenty of brand, it’s difficult to structure experienced significant improvement.
(Quality Score)
the account that have a lot of brand KW. While creating many ad-group N/A 1-6 7-10
for each brand affect not only difficulties to monitor, but also potentially
41.4% 69.3%
2.8%
lowering IMP shares due to KW cannibalization. QS 67 %
Improvement

Solution
3rd Month 12nd Month
① KW Evaluation and Optimization 1st Month
✓ Constant and close examination of KW usage. Adjustment
(CTR)
of match type from broad to broad modified 6.89% 7.36%
✓ Avoidance of using irrelevant and unnecessary KWs C TR 120 % 3.12%
✓ Continuously add negative KWs in each ad-group to avoid Increase
potential conflict and increase IMP share
1st Month 3rd Month 12nd Month
② Campaign/Ad Group Integration
✓ Using single ad-group to avoid cannibalization and (CVR)
increase IMP share 1.90%
1.43%
C VR 138 % 0.60%
Increase
③ Ads Customizer to increase relevancy of Ads
✓ Using data feed to show tailor-ads copy with high 1st Month 3rd Month 12nd Month
relevancy with user search query. Potentially increase CTR.

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 Case Study
B2B Industry

Client Industry is Housing Material running Search Ads

Monthly Leads CPL Avg. CPC Avg. Pos

20 $9.73 $0.22 1.7

Story Ads Impact

Korean company selling housing material focus on By utilizing whatsapp API due to Indonesia market
B2B Market. Used to sell through distributor and nature that prefer to contact directly than sending
want to expand branding using digital ads. inquiry form, we managed to reduce CPL from
market avg. $35 to $9.73

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Thank You!
PT Digital Marketing Indonesia
Recapital Building 1, 6th Floor
Jl. Adityawarman No. 55,
Melawai, Kebayoran Baru,
Jakarta Selatan, Jakarta 12160

www.digitalmarketingindonesia.co.id
info@digitalmarketingindonesia.co.id
+62 21 724-6175

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