Fiscal Year 2021-2022

ROBINHOOD

Final Communication Plan | 2021

 Today's Agenda

Recap of Background Recommondations Response Budgeting Final

Misalignment & Analysis
Thoughts

Robinhood's Lack of
Transparency in the
Public Eye
 "Robinhood is NOT for the People"

Internal External
Communication Communication

Lack of transparency
"Democratize Finance for all"
causes distrust and hurts
credibility
Actions Leading to Disconnect

https://www.nytimes.com/2020/07/08/technology/robinhood-

https://www.nytimes.com/2021/06/30/

https://www.cnbc.com/2020/08/21
 Why This Matters.
Lack of transparency
creates distrust and hurts our
credibility which ultimately
affects our stakeholders

Who's Affected?

Users Media
How Are They Affected?
How Can Robinhood Rebuild?

Educate Our Youth and Be a Resource

Test the Knowledge of "Experts"

Create a Sense of Community

Investing 101

Complete to Start Trading with

Robinhood
Our Proposed Partnership
 Projected Cost of Implementing
Educational Services
Financial Advising Investing 101 Program
Appointments
Creation of Course
$100,000

Hiring and Training $100,000 Material

Zoom Partnership $300,000 Conduct Study $200,000
$50,000 $1,000,000
Website Remodel Revise Program $100,000
App Update $50,000 Incorporating Program
into Our App $100,000
Total Cost of Advising Total Cost of Investing
Appointments $500,000 101 Program $500,000

*All figures are esitmates

 What's Our Return?
From the new users generated, we collect the
minimum fees as per the old pricing model.
Increase in execution fee from institutional
clients.
ROI (%) = Return - Cost of Investment X100
Cost of Investment

Per 1000 Users

ROI (%) = 1030000 - 1000000 X 100 = 3%

1000000 For the following quarter
What Are We Gaining?

Trustworthiness,
Transparency,
&
New Relationships
 Creating an Effective 04

Timeline
03
APRIL
02

01 MARCH Go public with Zoom

partnership

12 FEBRUARY Present to upper

Officially launch
management and
11 JANUARY Investing 101 program
Select a team of financial stakeholders
advisors for advising

DECEMBER Hold a press release to

Sign a contract appointments through

inform stakeholders,
partnering with Zoom Zoom

NOVEMBER

consumers, and media

Meet with Zoom Finalize and receive
representatives
approval from upper
Contact Zoom about

Revise, reconstruct, and management
partnership
Release initial draft of redesign Investing 101


Investing 101 training

A team of experts creates program to study
Form a design team to the educational material group
create the layout for for the Investing 101
Investing 101
 How Educating Our Users Will
Benefit Robinhood
Build Back Trust with Upgrading Our App Our Financial Gains
Our Stakeholders

Users feel supported Educate our Users Return on Investment of

3%
Media portrays us as a Venture into the Financial Monthly Subscription
trustworthy company Education Market Gains
Questions?
 https://www.businessinsider.com/google-rode-to-robinhood-rescue-after-it-was-review-bombed-2021-1

Resources https://www.nytimes.com/2020/07/08/technology/robinhood

https://www.dailymail.co.uk/news/article-9521693/Robinhood-faces-dozens-lawsuits-customer-service-
issues.html

https://www.nytimes.com/2021/06/30/

https://www.cnbc.com/2020/08/21