ANOTHER PERFECT DAY TO RISE.

WE ARE MAHINDRA

US$ 20.7 Bn
100+ COUNTRIES
240,000+ EMPLOYEES
Mahindra is a diverse group of companies, where
we embody one spirit – Rise. This spirit pushes us,
our partners, and our stakeholders, to chart
frontiers beyond the current realm of possibility.
THE BANYAN TREE is a metaphor for not just
OUR CORE PURPOSE
our business model, but also for who we are and We will challenge conventional thinking and innovatively use all our
what we stand for: resources to drive positive change in the lives of our stakeholders and
communities across the world, to enable them to Rise.
ACCEPTING NO LIMITS
Like the branches that spread infinitely, we surpass
boundaries in achieving our Core Purpose.

ALTERNATIVE THINKING
We do this by thinking alternatively and being
unconventional in our approach, like the aerial roots
that extend from the branches to the ground,
instead of growing underground as usual.

DRIVING POSITIVE CHANGE

As a result, our endeavours help us positively
impact all our stakeholders, just like the Banyan
tree that provides shade to everyone.

GOVERNANCE
All of this is made possible through our governance,
which is our core strength, just like the trunk is to
the tree.

CORE VALUES
All in all, Professionalism, Good Corporate
Citizenship, Customer First, Quality Focus, Quality
Focus, and Dignity of the Individual lie at the core of
our ethos. These are our roots that nourish us.
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 OUR VISION
By 2021, we aspire to be among the 50 most admired brands in the world. With an inspiring history, an unshakable set of values,
and a clear sense of purpose, we aspire to reach our goal by enabling people everywhere to Rise.

OUR KEY BRAND MESSAGES

Innovative
With an ambition to achieve whatever we
set our minds to, and to drive positive
change, we bank on innovative use of all
our resources.
Global
Since our genesis, we've been growing
presence across the world through
partnerships, a diverse and multinational
workforce, and by integrating ourselves
with global communities.
Cares
From shaping change in the lives of our
customers, to helping build communities
that we are a part of, to nurturing the
planet, in everything we do, we strive to
do good.

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BUILDING THE PRESENT. Among
India's
RESHAPING THE FUTURE.
Our operations in key industries form the foundation of every modern economy.
India's
Top 5
We're empowering enterprises across sectors and borders, with tools that will IT Service
drive them towards growth. Largest Providers

Electric
First Indian
AEROSPACE & DEFENCE World's
Largest
India's
Largest
Vehicle
Maker
Company
AFTER-MARKET With
Tractor RURAL Driverless
AGRI BUSINESS Company,
AUTOMOTIVE
by Volume
Non-Banking
Financial Company No.1 Tractor
Technology
Hospitality
FARM EQUIPMENT
India's No.1 Among India’s Company India's
FINANCIAL SERVICES Multi-brand Third Largest
3rd-Party
Excluding USA Largest
HOSPITALITY
Certified Logistics Utility
Used-Car Service Pioneer Vehicle
INFORMATION TECHNOLOGY Company Providers In Building Maker
Smart Cities
PARTNERS In India Through

Mahindra
REAL ESTATE
World Cities Only Indian Team
In Formula E
TWO WHEELERS
All-Electric
UNITED BY ONE PURPOSE. Car Racing
11 22 150+ Championship
SECTORS INDUSTRIES COMPANIES TO ENABLE PEOPLE TO RISE.
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 WE HAVE A BUSINESS PRESENCE IN 100+ COUNTRIES WITH
(Our business presence is marked in red on the map below)

WE HAVE 55 MANUFACTURING
FACILITIES AROUND THE WORLD
FRANCE
One Manufacturing Plant
ITALY
Two Manufacturing Plants
FINLAND
One Manufacturing Plant
INDIA
Twenty Manufacturing Plants R&D Facilities
for Digitalisation,
SOUTH KOREA Smart Cities &
Two Manufacturing Plants Electric Racing
R&D Facilities for Electric Technology
JAPAN
Mobility with GenZe,
One Manufacturing Plant
along with Automotive & Farm
USA Technologies, Digitalisation,
Seven Manufacturing Plants AI & IoT
AFRICA
Twelve Manufacturing Plants
TURKEY
Four Manufacturing Plants
Tractors &
Farm Machinery
AUSTRALIA
Two Manufacturing Plants
Automotive
BRAZIL
One Manufacturing Plant Electric Vehicles
MEXICO
One Manufacturing Plant Two Wheelers R&D Facilities for
Automotive Engineering &
CHINA
Design, & Advanced EV
One Manufacturing Plant Others Technologies with Pininfarina
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49% REVENUE FROM OUTSIDE
TURKEY
INDIA
FINLAND
R&D Facilities for R&D Facilities for Farm
Harvester Technologies Mechanisation with
with Sampo-Rosenlew Hisarlar & Erkunt

FRANCE
Two Wheeler
Technology

JAPAN
R&D Facilities for Rice Value
Chain with Mitsubishi

SOUTH KOREA
R&D Facilities for Automotive
Technology with SsangYong

AUSTRALIA
R&D Facility for
INDIA R&D Facilities
Electric Racing
for Aeroplanes
Technology R&D Facilities for Connected Cars,
Electric Vehicles, Aeronautics,
Autonomous Tractors, Smart Cities,
Clean Energy, Digitalisation, AI & IoT

OUR R&D FACILITIES ARE SET UP ACROSS 10 COUNTRIES

Australia, Finland, India, Italy, Japan, South Korea, Spain, Turkey, UK, and USA
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 #FUTU
Innovation is key to accelerate into the future. And #FUTURise is our creative expression that binds all our innovation stories across the
Group. A portmanteau of 'Future' and 'Rise', it means 'to bring in the future'. By accepting no limits and thinking alternatively, our aim is to
create innovations that drive positive change in the world.

Mobility Urbanisation Farm Tech IT

Mahindra Electric
India's pioneer in electric vehicle (EV)
technology and the only OEM with the
largest deployed fleet of EVs, is
transforming mobility for the future.
Mahindra World Cities
One of India's top real estate developers
is transforming cities into integrated
hubs for smarter living.
Trringo
India's first tractor and farm equipment
rental business is making farm
technology more accessible to the
Indian farmer.
Community Action
Platform for Energy
An advanced analytics platform is helping to
make energy cheaper and more sustainable
in the city of Milton Keynes, UK.

Mahindra Racing
Formula E, the All-Electric Racing Series
is serving as a catalyst to accelerate EV
development with our 'Race-to-Road'
vision.
Mahindra Susten
A leading player in India's solar energy
space, Susten is creating smart and
sustainable solutions for Renewable
Energy.
Mahindra AgTech Centre at
Virginia Tech, USA
The research centre is Mahindra's
endeavour to advance farm mechanisation
by introducing newer technologies like
fruitpicking robots, to farmers
Indian Blue Book
India's most trusted vehicle valuation
and pricing guide that scientifically
derives benchmark market prices. The
Indian Blue Book uses an analytical
engine to logically deduce an accurate
pricing index.

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It's not about how big we become, but how we become big. That's why all our efforts are focused towards driving positive change across
the spectrum.
Empowering Our Own
Employee Social Options (ESOPs) is our longest running employee volunteering
programme towards environment, healthcare and education initiatives.
Training women middle managers for future leadership roles through the
Women Leaders Programme.
Shaping future leaders from within the Mahindra Group workforce, through an
online as well as brick-and-mortar setup – the Mahindra Leadership University.
Rejuvenating the Planet
At Mahindra, it now takes 63% less energy to produce a vehicle and 33% less
energy to produce a tractor (as compared to the last 8 years).
At present, there are 7 Zero Waste to Landfill certified plants across the world,
5 of which belong to Mahindra.
We are the 1st global company to sign EP 100, a commitment to double our
energy productivity by 2030, and the 1st Indian company to announce our Internal
Carbon price of $10.
Serving The Community
We have educated nearly 300,000 girl children from economically disadvantaged
families through Nanhi Kali.
We are skilling the youth across domains through Skills For Market Training (SMART),
and offering vocational training and employment through Mahindra Pride Schools.
We are supporting the agri industry through Mahindra Urban Agriculture Grant
Programme and Women In Agriculture Scholarship with National Future Farmers of
America (FFA)
Business For Good
Many of our businesses have goodness at their core.
Our green businesses, across sectors -- electric vehicles, micro irrigation, steel
recycling and solar energy -- have generated a revenue of US$ 400 mn.
As one of India’s largest solar energy companies, we are driving a clean energy
revolution and have generated over 2,064 GWh of solar power, till date.
Mahindra Finance lends much needed financial services to farmers, unemployed youth,
traders who don't usually qualify for loans.
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 Mahindra Group Revenue* Mahindra Group Market Capitalisation**
(in US$ Bn) (in US$ Bn)

20.7
20 31.9
19.0
19
17.8
18 x
16.9 52
17 16.2 16.5 -4
ars 65x
16 15.4 Ye -1
25 ars
15 Ye
15
12
0 0.7 1.9
FY12 FY13 FY14 FY15 FY16 FY17 FY18
FY 93 FY 03 FY 18
FY 18 has been a
Group Revenue Split FY18* tremendous year for all Group Market Capitalisation Split FY18**
of us at Mahindra. The
secular growth despite 31.9
environmental volatility,
Financial has helped us generate 3.8 Others
Services
the highest revenue as 30.0 Mahindra Finance
7% IT 4.4
a group
24%
25.0 Tech Mahindra
Farm 9.6
Equipment
16% 15.0
Others
14%
10.0 14.1 Mahindra & Mahindra Ltd

Automotive 5.0
39%
0
*This is a full summation of Gross Revenues and other income of all the Mahindra group **Market capitalisation values are calculated as per the US$ exchange rates of the
companies taken together for FY18 last day of every financial year

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FEATHERS IN OUR CAP
23rd on the Fortune Change The World List
Mahindra & Mahindra |
Fortune Change The World List, 2018

India's Best Companies to Work for

Five Companies under the Mahindra Group |
Great Place to Work Institute, 2018

Creating Shared Value for Farming Community

Mahindra Farm Equipment | GNFC Porter Prize, 2018

Best Company for CSR

Tech Mahindra | HYSEA, 2018
Innovator of the Year
Mahindra & Mahindra | TIME India Awards, 2017
8th Best Indian Brand
Mahindra | Interbrand, 2017
Corporate Citizen of the Year
Mahindra & Mahindra (Project Nanhi Kali) | Economic Times Awards, 2017
CII National Award for Excellence in Energy & Water Management
Six Mahindra Plants | National Energy Efficiency Circle Competition, 2017

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Some of the images in this document are stock images, used for representative purpose only.

Corporate Office
Mahindra & Mahindra Ltd,
Mahindra Towers,
www.mahindra.com @MahindraRise
Dr G. M. Bhosale Marg,
www.mahindraracing.com Mahindra Rise
Worli, Mumbai 400 018, India
www.riseforgood.com brand@mahindra.com
+91 22 2490 1441