TELECOM INDUSTRY

AIRTEL

Presented By:
Ankita Shukla
Ankita Srivastava
Devendra Singh
Girdhari Lal Prajapati
Smita Sinha
Mission
We will meet the mobile communication needs of our
customers through :
 Error-free service delivery.
 Innovative products and services.
 Cost efficiency.
Values
We will always put our customers first. We will always
trust and respect each other. We will respect our
associates as we respect each other. We will work together
through a process of continuous improvement
COMPANY OVERVIEW

 Globally, Bharti Airtel is the 3rd largest in-country

mobile operator by subscriber base, behind China
Mobile and China Unicom.
 In India Airtel is No. 1 by subscriber base and revenue.

 Bharti Airtel formerly known as Bharti Tele-ventures

Limited (BTVL) is a JV between Singtel and Bharti
Telecom
 The businesses at Bharti Airtel have been
structured into three individual strategic business
units (SBU’s)

Airtel Enterpri
Mobile
telemed se
services
ia services
End-to-end data
Broadband
●

Mobile
●
●
and enterprise
, services to the
and fixed corporate
Telephone customers
wireless services & through its
services DTH
nationwide fiber
optic backbone
 FIGURES & FACT
 Total Wireless subscribers in India In June 09 & July 09 are
102,367,881 & 1,05,177,635respectively.

 Total Wire line subscribers in India In June 09 & July 09 are

2,827,882 & 2,861,822 respectively.

 Total revenue for Q4 08 is Rs. 6376.50 Cr as compare to Rs.

5606.15 for Q3 08, i.e. 13.74% higher.

 ARPU for Q4 08 is Rs.260.59 as compare to Rs. 254.48 in Q3

08,i.e. growth of 2.40%.
TRAI
MARKET SHARE (GSM MOB. SERVICES)

7% 4% 1% 1%
32%
15% Bharti Airtel
Vodafone Essar
BSNL
IDEA
Aircel
Reliance Telecom
16% 24% MTNL
Loop Mobile

TRAI
7 P’S OF AIRTEL
PRODUCT
 Airtel Pre-paid
 Airtel Post-paid
 Blackberry Wireless Handheld
 Value Added Services (VAS)
The different value added services provided by Airtel
are-
 Instant Balance Enquiry
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 Airtel Live Portal
 SMS based Information Service
….CONTD
 Hello Tunes & Ring Tones
 Voice Mail Service
 Easy Post-paid bill collection
 Gifting of Ring Tones & Hello Tunes
 GPRS

 Business Solutions
PRICE
 Customer based pricing strategies.
 Flexible pricing mechanism

 Controlled by TRAI.
PLACE
 It has wide and extensive presence even in the remotest
areas
 Airtel Customer Care Touch Points

 Distributors like

E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION
 Large scale print and video advertising.
 Big celebrities like SRK and Sachin are roped in to endorse the
product because it .
 In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is the most downloaded tune in India.
 Provides innovations such as Bollywood movie premiers,
music services such as ring back tones & many more.
RECENTLY LAUNCHED PROMOTIONAL
ACTIVITIES
PEOPLE
 Total Employees 25616( Bharti Airtel consolidated) as
per Q3 08.
 Dedicate and passionate workforce.

 One of the best customer support.

 Have won 2nd Best employer award in 2004.

PROCESS
 Process for services is very easy and customer can avail
it very easily.
 121 is the customer support no. which can be dialed from
anywhere in India.

PHYSICAL ENVIRONMENT
INNOVATION
 from

of global
Not having plan like Free local calls

from
and Minutes as their competitors have

Players.

of global
Not having plan like Free local calls
Losing ground among teens and youth
and Minutes as their competitors have

Players.

entry
against their competitor like Idea and
Losing ground among teens and youth
Virgin.

entry
competitor.
against their competitor like Idea and
Virgin.

competitor.
domestic
Competition
domestic
Competition

Potential
Potential
Analysis
SWOT
nearest countries.
Having
First First
Largest
countries. in
nearestExpansion
Possible

Strategic
Having
mover
PAN PIndia
global
Largest

Strategic
Possible
in Expansion
India. in

mover
AN India

Innovations
global

alliance
Operator
in India.
Only 41.8% Teledensity

presence

Innovations
advantage
presence

alliance
Operator
Only 41.8% Teledensity

presence

advantage
presence
BIBLIOGRAPHY
 www.trai.gov.in
 www.coai.com

 www.telecomtalk.info

 www.airtel.in
 THANK YOU..!

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