TABLE OF CONTENTS

CERTIFICATE DECLARATION ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY INTRODUCTION NOKIA SAMSUNG INDIA SONY ERICSON

RESEARCH METHODOLOGY FINDINGS & ANALYSIS SUGGESTION & RECOMMENDATIONS CONCLUSION BIBLIOGRAPHY

EXECUTIVE SUMMARY
Though mobiles have become an integral part of the society for various reasons including safety, connectivity, fun, etc a lot of people still use it as a sign of status. Therefore mobiles could be marketed and sold for various segments meaning thereby that even though the telecom industry is on a high there is still a lot of scope. Any mobile manufacturer on studying a report of this kind should be able to relate to his ideas of targeting the right population for the right handset. There is a good scope for new entrants in this circle as the service provided by the existing players are not up to the mark and subscribers want to try out new ones provided they stand up to the customers expectations. MMS and

Bluetooth functions are fast becoming popular with the mobile users. In fact these are becoming a criterion for choosing a mobile handset

DECLARATION
I hereby declare that the report on ANALYSIS OF CURRENT MARKET
SCENARIO OF THE MOBILE MARKET WITH SPECIAL REFERENCE TO NOKIA AND Samsungs an authentic work carried out by me under worthy

guidance of Mrs. DIKSHA GANGULY (faculty NIU). This work has not been submitted to any other university or institute for award of any degree or diploma and is the whole sole property of NOIDA INTERNATIONAL UNIVERSITY, Greater Noida. Any unauthorized use of this project report is strictly prohibited. For further use, approval of the concern authority is mandatory.

HIMANSHU TANEJA

INTRODUCTION
INDIAN MOBILE MARKET India is one of the largest and fastest growing mobile handset markets in the world. At least five mobile handset companies have announced plans to set up manufacturing bases herein India. The gray market in India is huge. But, it is fast declining with much of the gray market catering to the lower income group of the population such as taxi drivers and plumbers. Gray market accounts for over 60% of the handset market in India. Not only this, repairing devices is preferred to replacing them. Hence, the market also thrives for duplicate spares for mobile phones and also for any electronic parts for that matter. It is quite common for people here in India to buy a standard duplicate Nokia phone charger for just Rs. 30/- here in India. ($0.71) Mobile Handset Replacement cycles average between 24 to 36 months. A once flourishing handset gray market is on the decline now in India, due to a reduction in duties and taxes. A customs tariff was lowered in January'2004 from 10% to 5%, and a Special Additional Duty (SAD) of 4% was abolished at the same time. Further tax benefits are expected as the market matures more. Definetely, the margins would come down for handset resellers as these handsets are locally manufactured here in India. But, a vast untapped market of nearly 70 % of India's population (India's rural sector) coupled with one of the world's cheapest mobile call charge rates here in India which, is still expected to further go down, mobile handset resellers will not have much to lose. With rapid consumerism sweeping the country, India has emerged as the second largest mobile handset market, poised for explosive growth by 20010. Industry observers are of the view that market within the Q1 (first quarter of) 2006 could well become a global hub for mobile handset manufacturers. With an eye on the impending growth opportunities, RNCOS's market research

report India Mobile Handset Market (2008) analyzes the current market scenario and the technological developments driving the demand graph. The report, quoting the experts view, estimates that the total market value worth Rs.8.05billion (US $2billion) as of 2008/09 will surge to approximately 35 crore (350 million) subscribers by 2010 nationwide. The study further reveals that Indian mobile subscribers are willing to pay for upgrades, valuebased services, and advanced models that provide better services. Dominated largely by Nokia with a total market share of 59%, followed by Samsung (13%) and Motorola (7%) respectively, Indian mobile handset market is currently catering to 45 million subscribers (June 2008). Recent records show that Indian GSM cellular user base has grown from 43 million, as estimated in May, to 45 million in June 2009, representing a growth of 3.50% in the month under review, witnessing large and propitious foreign investors flooding the market eyeing for large chunks. In addition, recent changes imbibed in the government policies that price mobile handsets at a lower end with flexible custom-duty for new entrants are startling the market with multiple models largely aimed to higher and middle-income groups. Industry sources, though, view the market to be at its nascent stage, many large EMS (Electronic Manufacturing Services) companies are seriously considering setting up their handset facilities in India. Not surprisingly, phone vendors would prefer to source the lowest-cost phones available and these come from contract manufacturers elsewhere in Asia. Opportunities are largely looming for mobile bigwigs like, BenQ, Elcoteq, and Alcatel quibbled over licenses; now, they are fighting over spectrum. The market research report "Indian Mobile Handset Market (2009)" published by RNCOS examines ongoing market trends responsible for the escalating demand for mobile handsets and value-added services in India. The report investigates and assesses the growth factors contributing to mobile handset market and includes wide coverage of important issues and policies concerning development of Indian mobile telecommunication industry. With statistics

including current market share data, leading players and manufacturers profiles, and mobile subscriber predictions for 2010, the report covers the key aspects of the scenario in the Indian market for the mobile industry. Special emphasis is given to emerging trends in the market. This market research report also gives a complete analysis of Indias mobile market for in-depth insights into mobile subscribers base, mobile tariffs, usage patterns, and potential for value added services.

NOKIA

The roots of Nokia go back to the year 1865 with the establishment of a forest industry enterprise in South-Western Finland by mining engineer Fredrik Idestam. Elsewhere, the year 1898 witnessed the foundation of Finnish Rubber Works Ltd, and in 1912 Finnish Cable Works began operations. Gradually, the ownership of these two companies and Nokia began to shift into hands of just a few owners. Finally in 1967 the three companies were merged to form Nokia Corporation. At the beginning of the 1980s, Nokia strengthened its position in the telecommunications and consumer electronics markets through the

acquisitions of Mobira, Salora, Televa and Luxor of Sweden. In 1987, Nokia acquired the consumer electronics operations and part of the component business of the German Standard Elektrik Lorenz, as well as the French consumer electronics company Oceanic. In 1987, Nokia also purchased the Swiss cable machinery company Maillefer. In the late 1980s, Nokia became the largest Scandinavian information technology company through the acquisition of Ericsson's data systems division. In 1989, Nokia conducted a significant expansion of its cable industry into Continental Europe by acquiring the Dutch cable company NKF. Since the beginning of the 1990's, Nokia has concentrated on its core business, telecommunications, by divesting its information technology and basic industry operations.

HANDSETS

Nokia N-Gage QD Game Deck

Nokia N90 New release

Nokia N70

Nokia 9500 Communicator

Nokia 9300 New release

Nokia 8800 New release

Nokia 810

Nokia 7710

Nokia 7610

Nokia 7370

Nokia 7360

Nokia 7270

Nokia 7260

Nokia 6681 New release

Nokia 6680

Nokia 6670

Nokia 6630

Nokia 6610i

Nokia 6600

Nokia 6585

Nokia 6270

Nokia 6265

Nokia 6260

Nokia 6255 New release

Nokia 6235

Nokia 6230i

Nokia 6230

Nokia 6225

Nokia 6170

Nokia 6155

Nokia 6111 New release

Nokia 6101 New release

Nokia 6100

Nokia 6060 New release

Nokia 6030 New release

Nokia 6021

Nokia 6020

Nokia 3250 New release

Nokia 3230 New release

Nokia 3220

SAMSUNG INDIA Digital technology leader, Samsung India Electronics Ltd., a subsidiary of the US$55.2 billion recognized as one of the fastest growing brands. It has been operating in India since 1995. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Samsung Electronics is a leading provider of high tech Consumer Electronics, Home Appliance, IT and Telecom Products in the country. It is the world's largest producer of color monitors, colorTVs, memory chips and TFT-LCDs. In its tenure of over 10 years in the country, Samsung India has set up manufacturing facilities for Colour Televisions, Microwave Ovens, Washing machines, Airconditioners, Colour Monitors and more recently, Refrigerators in the country. All the facilities are located at its Manufacturing Complex at Noida, Uttar Pradesh. The Company set up a Software Technology Park for Digital Visual Display Products at Noida in the year 2002. In the year 2004, Samsung India has been made the Regional Headquarters for Samsung operations in South West Asia.

REVENUE BY BUSINESS Growth Business 2Q07 1Q08 2Q09 YoY (%) (9) (10) (28) (14) (10) (9) (19) 13 (9) QoQ (%) (7) (9) 1 12 (8) (8) (3) 27 (2)

Semiconductor Memory System LSI LCD Telecommunication Network Mobile Phone Digital Media Digital Appliance Total Revenue

4.58 3.57 0.62 2.47 4.94 4.61 1.99 0.89 14.98

4.48 3.54 0.45 1.90 4.84 4.56 1.66 0.79 13.81

4.17 3.22 0.45 2.12 4.46 4.19 1.61 1.00 13.59

SAMSUNG HANDSETS
GSM SGH-C100
Rs 5,990

GSM SGH-C110

Rs 4,799

GSM SGH-C200
Rs 5,999

SGH-C230

Rs 6,349

GSM SGH-D410 Rs 18,900

GSM SGH-D500
Rs 21,399

GSM SGH-E330 Rs 9,899

GSM SGH-E700
Rs 14,900

GSM SGH-E810
Rs 18,549

GSM SGH-X460
Rs 7,649

GSM SGH-X480
Rs 6,999

SONY ERICSSON Sony Ericsson, a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October 2001. Their mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry. Sony Ericsson's press resources section contains recent press releases, the press release archive and the photo library with images of mobile phones and accessories .

HANDSETS

P990i Coming soon

J220i Coming soon

J230i Coming soon

W900i

W550i

J210i

Z520i

W800i

K508i

K600i

J300i

K750i

Z800i

K300i

T290i

J200i

S700i

K500i

P910i

K700i

T630

T230

Z600

T610

MOTOROLA Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. Seamless mobility means you can reach the people, things and information you need in your home, auto, workplace and all spaces in between. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2008. Today, Motorola is comprised of four businesses: Connected Home Solutions, Government & Enterprise Mobility Solutions, Mobile Devices and Networks.

Connected Home Solutions Provides a scalable, integrated end-to-end system for the delivery of broadband services that keeps consumers informed, entertained and connected. Its

technology enables network operators and retailers to create and execute on new business opportunities by providing innovative products and services to the home. Government and Enterprise Mobility Solutions A leading provider of integrated radio communications and information solutions, with more than 65 years of experience in meeting the mission-critical requirements of public safety, government and enterprise customers worldwide. It also designs,

manufactures and sells automotive and industrial electronics systems and telematics systems that enable automated roadside assistance, navigation and advanced safety features for automobiles. Mobile Devices Offers market-changing icons of personal technology - transforming the device formerly known as the cell phone into a universal remote control for life. A leader in multi-mode, multi-band communications products and technologies, Mobile Devices designs, manufactures, sells and services wireless subscriber and server equipment for cellular systems, portable energy storage products and systems, servers and software solutions and related software and accessory products. Networks Delivers proven capabilities in cellular, wireless broadband and wireline access technologies, with recognized leadership in integrating core networks through

wireless IP, wireless softswitch and IP multimedia subsystems. The Networks group is advancing seamless mobility with innovative technology solutions, as well as a billion dollar services business with an expanded portfolio delivering support, integration, applications and management. LG MOBILES LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). The company has achieved a turnover of Rs 6500 crore in 2004 and aims to touch a turnover of 10 Billion US Dollars by 2010 and commands an enviable position in the GSM mobile phone market. It has already started

manufacturing of GSM phones in its plant at Pune.

RESEARCH METHODOLOGY
Research is the systematic and objective search for the analysis of the information relevant to the identification and solution of any problem in the field of channel The objective behind this project was to get a deep insight into the answers to the questions what are the brand preferences of the consumers and what they expect from mobile handsets providers and study of current mobile market . The object of the survey was the mobile users of various mobile companies. RESEARCH OBJECTIVES MAIN OBJECTIVE o Analysis of current market scenario of mobile market with special reference to NOKIA and SAMSUNG IND.MOBILES.

SUB OBJECTIVES
o To study the satisfaction level of cellular users in Noida, Ghaziabad and New Delhi o To study the buying behaviors of the customers. o To understand the price sensitivity of the market in respect to the telecom services. o To identify the key buying factors which are used in hiring the telecom services. o To understand the various sales promotional schemes being offered by various mobile handsets providers.

Methodology Used
The data was collected through both the primary as well as secondary sources. The primary source of the data is the users of various mobile handset users. The sources of secondary data are the websites and company catalogues.

The Research Design

The research design followed for this research was: 1. Problem Formulation: This refers to transferring of the management problem into a research problem. The management was to gauge the behavior of consumer in respect of mobile market. 2. Research Method: the method involved getting the questionnaires filled by consumers and then analyzing the data with the help of SPSS software. 3. Research Design: It is the specification of the methods and procedures for acquiring he information needed. It is overall operational pattern or framework of the project that stimulates what information is to be collected, from which source and by what procedure. The three types of design used are exploratory, descriptive and causal for this research the descriptive design was used. This is because it is marked by the prior formulation of specific research questions. It has a preplanned and structure design. For descriptive study proposed data analysis and project output are critical aspects. It was decided that the users of various mobile companies would be used as the primary source of data. 4. Selection of data collection techniques: For this research the data was to be collected was of primary as well as secondary nature. The source of primary data was the user of various mobile companies. Thus the data

collection was done through a survey by using questionnaire technique. This consisted of an interview and questionnaire. The questionnaire contained the questions relating hiring and uses of different mobile handsets. The questionnaire was first pre tested and later making certain necessary changes in modified it. 5. Sample Design: A sample chosen has to be representative of the population. For this survey cluster and stratified sampling was used. The sample size was more than 300 users and 50 retailers. 6. Data collection: At this stage the data is actually colleted according to the decided technique of data collection. The questionnaire is main source for the collection of data. 7. Analysis and interpretation: Data which has been obtained are seldom useful to anyone, if it is not analyzed and interpreted in order, the breaking down of constituent parts and the manipulating of the data and to obtain answer to the research questions. Interpretations involve taking the result of analysis, making inferences relevant to the research relationship studied and drawing conclusions about these relationships. 8. Research report: The culmination of the research process is research report. Methodology, report and recommendations for course of action are presented. The two critical attribute of report are completeness and conciseness. Therefore these attributes are conflicting; a balance has to be stuck between the two. On presenting the research report one should understand it and able to take decision on recommendations and conclusions of research.

Steps in Sampling Design

1. Type of Universe: The first step in developing any sample design is to clearly define the set of objects, technically called the Universe, to be

studied. Universe can be infinite or finite. In the research the universe taken was the finite i.e. the users of various mobile companies. 2. Sampling Unit: A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit in case of this research study were the present and prospective consumers of Noida, Ghaziabad and New Delhi. 3. Source list: It is known as sampling frame from which sample is to be drawn. It contains names of all items of a universe. In this case present clients database and prospective clients database was used as source list to pick the required sample. 4. Size of Sample: This refers to the number of items to be selected from universe to constitute the sample. That is optimum or neither be excessively large, nor to small. 5. Parameters of interests: In determining the sampling design, one must consider the question of the specific population parameters which are of interests. In this research study the parameters of interest were the behavior of different mobile users with respect to the facilities provided to them in handsets. 6. Time and Budgetary Constraints: Cost and time consideration from practical point of view, have major impact upon decision relating to not only size but also to the type of sample. In this research, the time constraint was that it has to be done in 45days with a restricted budget.

7. Sampling procedure: Finally, the researcher must decide the type of sample he will use i.e., he must decide about the technique to be used in selecting the item for the sample. In fact the technique or procedure stands for the sample design itself. In this research study probability or random sampling is used.

Tools for data collection

The task of the data collection begins after research problem has been defined and research design/plan chalked out. While deciding about the method of the data collection to be used for study, the researcher should keep in mind two types of data primary and secondary. 1. Sources of Data: a) Primary Data: We collect primary data during the course of experiments in an experimental research but in case do research of the descriptive type and perform surveys, then we can obtain primary data either through observation or through direct communication with the

respondents in one form or another or through personal interview. Since the research is of descriptive type in witch data is collected through direct communication with respondents. Sample survey is carried out during this project. The survey was performed through a structured questionnaire. b) Secondary Data: Secondary data means data that are already available i.e. they refer to the data which have already been collected by someone else. The sources of secondary data in this project were the websites of various mobile providers, catalogues of various mobiles, newspapers, magazines etc.

2. Method adopted in research: The survey method was used for this research project. A general survey was conducted to gather the required data. 3. Research tool used: Questionnaire was used to collect the data from the users of various mobile handsets. a) Method of population Selection: The population for this survey was selected with the help of cluster and stratified random techniques. In cluster, we divided the three cities area wise then we applied stratified.

b) Method of Interaction with the population: Personal visit method is used for this research project. The respondents were the users of various mobiles. These respondents were approached and requested to give their opinion on the mobile handsets providers by answering in the questionnaire.

Limitations of the research

This research was subjected to following limitation: 1. The survey cannot be termed 100% accurate due to lack of time and cost and only 300 users and 50 retailers and whole sellers had been studied. Thus the scope of study is limited in terms of no. of respondent.

2. The

lack

of

candidness

of

respondent

towards

answering

the

questionnaire in few cases may have reduced the accuracy of survey to some extent. 3. Despite the unbiased opinion and efforts the possibility of technical exceptions cannot be ruled out. 4. The statistical analysis with various automated tools might have computational errors.

FINDINGS AND ANALYSIS

Findings and analysis

Mostly people are attracted towards Nokia and Samsung mobiles due to good reputation and low initial investment in color and flip handsets. More than 40% users use Nokia handsets. Handset Dimensions (whd) and excellent Build Quality are the perfect consideration in Nokia & Samsung Mobiles when buying a cell phone. Ergonomics is very helpful to understand the interface in these mobiles and it also makes customers. A lot of people use mobiles as a status symbol. One feature that most of the users probably prefer more than anything else is light weight of these handsets.

Analysis Of Individual Questions

Q1) Which brand of mobile phone do you use?
Frequency Valid NOKIA SAMSUNG LG PANASONIC MOTOROLA SONY ERICSSON ANY OTHER Total 161 99 38 12 22 38 30 400 Percent 40.3 24.8 9.5 3.0 5.5 9.5 7.5 100.0 Valid Percent 40.3 24.8 9.5 3.0 5.5 9.5 7.5 100.0 Cumulative Percent 40.3 65.0 74.5 77.5 83.0 92.5 100.0

Which brand of mobile phone do you use?

NOKIA SAMSUNG LG PANASONIC MOTOROLA SONY ERICSSON ANY OTHER

The research study shows Nokia to be the current market leader in GSM section with a whopping 40.3% market share. Next comes Samsung with 24.8%, which is again a significant market share. LG, Panasonic, Motorola, Sony Ericsson, others hold 9.5%, 3.0%, 5.5%, 9.5%, 7.5% market share respectively.

Q2) Who was the main influencer while purchasing the mobile phone?
Frequency 172 110 51 53 14 400 Percent 43.0 27.5 12.8 13.3 3.5 100.0 Valid Percent 43.0 27.5 12.8 13.3 3.5 100.0 Cumulative Percent 43.0 70.5 83.3 96.5 100.0

Valid

Own decision Friends and relatives sales executive of the showroom Television/Print ads any other Total

Who was the main influencer while purchasing the mobile phone?
Own decision Friends and relatives sales executive of the showroom Television/Print ads any other

43% of the respondents said that it was their own decision to purchase their handset, while 27.5% of the respondents were influenced by their friends and relatives to purchase that handset. Sales executive of the showroom, television could influence only 12.8%, 13.3% respectively. Other factors such as gifts could account for only 3.5% of the sales.

Q3) Rank the following brands in order of your preference _NOKIA

Frequency Valid highest higher high neutral low least Total 176 125 55 21 6 17 400 Percent 44.0 31.3 13.8 5.3 1.5 4.3 100.0 Valid Percent 44.0 31.3 13.8 5.3 1.5 4.3 100.0 Cumulative Percent 44.0 75.3 89.0 94.3 95.8 100.0

Rank the following brands in order of your preference _NOKIA

highest higher high neutral low least

44% of the respondents opted for Nokia to be their most preferred brand while 4.3 % of them rated Nokia to be their least preferred brand

Rank the following brands in order of your preference _SAMSUNG

Frequency Valid highest higher high neutral low least Total 121 134 50 71 18 6 400 Percent 30.3 33.5 12.5 17.8 4.5 1.5 100.0 Valid Percent 30.3 33.5 12.5 17.8 4.5 1.5 100.0 Cumulative Percent 30.3 63.8 76.3 94.0 98.5 100.0

Rank the following brands in order of your preference _SAMSUNG

highest higher high neutral low least

30% of the respondents opted for Samsung to be their most preferred brand while 1.5 % of them rated Samsung to be their least preferred brand.
Rank the following brands in order of your preference _LG
Frequency Valid highest higher high neutral low least Total 13 26 143 82 80 56 400 Percent 3.3 6.5 35.8 20.5 20.0 14.0 100.0 Valid Percent 3.3 6.5 35.8 20.5 20.0 14.0 100.0 Cumulative Percent 3.3 9.8 45.5 66.0 86.0 100.0

Rank the following brands in order of your preference _LG

highest higher high neutral low least

3.3% of the respondents opted for LG to be their most preferred brand while 14% of them rated it be their least preferred brand.
Rank the following brands in order of your preference _PANASONIC
Cumulative Percent 2.3 5.8 12.5 36.5 63.8 100.0

Frequency Valid highest higher high neutral low least Total 9 14 27 96 109 145 400

Percent 2.3 3.5 6.8 24.0 27.3 36.3 100.0

Valid Percent 2.3 3.5 6.8 24.0 27.3 36.3 100.0

Rank the following brands in order of your preference _PANASONIC

highest higher high neutral low least

2.3% of the respondents opted for Panasonic to be their most preferred brand while 36.3% of them rated it to be their least preferred brand.

Rank the following brands in order of your preference _MOTOROLA

Frequency Valid highest higher high neutral low least Total 33 34 51 99 98 85 400 Percent 8.3 8.5 12.8 24.8 24.5 21.3 100.0 Valid Percent 8.3 8.5 12.8 24.8 24.5 21.3 100.0 Cumulative Percent 8.3 16.8 29.5 54.3 78.8 100.0

Rank the following brands in order of your preference _MOTOROLA

highest higher high neutral low least

8.3% of the respondents opted for Motorola to be their most preferred brand while 21.3% of them rated it to be their least preferred brand.

Rank the following brands in order of your preference _SONY ERICSSON

Frequency Valid highest higher high neutral low least Total 46 71 71 30 93 89 400 Percent 11.5 17.8 17.8 7.5 23.3 22.3 100.0 Valid Percent 11.5 17.8 17.8 7.5 23.3 22.3 100.0 Cumulative Percent 11.5 29.3 47.0 54.5 77.8 100.0

Rank the following brands in order of your preference _SONY ERICSSON

highest higher high neutral low least

11.5% of the respondents opted for Sony Ericsson to be their most preferred brand while 22.3% of them rated it to be their least preferred brand.

Q4) What is your main reason for having a mobile phone? _Just making and receiving calls
Frequency Valid least likely somewhat likely more likely very likely most likely Total 8 10 22 87 273 400 Percent 2.0 2.5 5.5 21.8 68.3 100.0 Valid Percent 2.0 2.5 5.5 21.8 68.3 100.0 Cumulative Percent 2.0 4.5 10.0 31.8 100.0

What is your main reason for having a mobile phone?_Just making and receiving calls
least likely somewhat likely more likely very likely most likely

A whopping 68.3% of the respondents says that making and receiving calls is the main reason for them for having a mobile phone while a mere 2% of the respondents voted it to be least likely.

What is your main reason for having a mobile phone?_It's a status symbol
Frequency Valid least likely somewhat likely more likely very likely most likely Total 72 28 43 108 149 400 Percent 18.0 7.0 10.8 27.0 37.3 100.0 Valid Percent 18.0 7.0 10.8 27.0 37.3 100.0 Cumulative Percent 18.0 25.0 35.8 62.8 100.0

What is your main reason for having a mobile phone?_It's a status symbol
least likely somewhat likely more likely very likely most likely

Having a mobile phone is a status symbol for almost 37.3% of the respondents while 18% of them do not consider it as a status symbol. The rest of them are somewhat confused and their responses are shown by the above table and pie chart.

What is your main reason for having a mobile phone? _Inclined towards sms and other features like camera, fm, etc.
Frequency Valid least likely somewhat likely more likely very likely most likely Total 44 34 72 72 178 400 Percent 11.0 8.5 18.0 18.0 44.5 100.0 Valid Percent 11.0 8.5 18.0 18.0 44.5 100.0 Cumulative Percent 11.0 19.5 37.5 55.5 100.0

What is your main reason for having a mobile phone?_Inclined towards sms and other ...
least likely somewhat likely more likely very likely most likely

44.5% of the respondents also say that the reason for their keeping the mobile that they are inclined towards sms, camera, radio, etc, while 11% of them are least affected by such features.

What is your main reason for having a mobile phone?_A combination of all or some of the above reasons
Frequency Valid least likely somewhat likely more likely very likely most likely Total 23 12 40 120 205 400 Percent 5.8 3.0 10.0 30.0 51.3 100.0 Valid Percent 5.8 3.0 10.0 30.0 51.3 100.0 Cumulative Percent 5.8 8.8 18.8 48.8 100.0

What is your main reason for having a mobile phone?_A combination of all or some of the above reasons
least likely somewhat likely more likely very likely most likely

51% of the respondents say that a combination of all or some of the above mentioned factors is their reason to have the mobile phone, while 5.8% of them are not affected by such factors.
Descriptive Statistics
N What is your main reason for having a mobile phone?_Just making and receiving calls What is your main reason for having a mobile phone?_It's a status symbol What is your main reason for having a mobile phone?_Inclined towards sms and other features like camera, fm, etc. What is your main reason for having a mobile phone?_A combination of all or some of the above reasons Valid N (list wise) Sum Mean

400

1807

4.52

400

1434

3.58

400

1506

3.76

400

1672

4.18

400

The above table shows the means of responses for all the four options. Thus Just making and receiving calls scores 4.52 on a scale of 1-5 ( 5-most likely), thereby showing that it is one the most important reason to own a handset. Then mobile phone being a status symbol could score only a mean of 3.58 thereby exposing the naked psyche of the Indian Consumers. Similarly, having a mobile for other features as sms, camera, fm, etc could score only 3.76 thus showing that its not the main reason of having a mobile. A combination of all the above reasons scores a good 4.18 mean thus showing the inclination of the consumers towards all the above reasons.

Q5) Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_ Overall Quality
Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied Total 3 18 41 115 223 400 Percent .8 4.5 10.3 28.8 55.8 100.0 Valid Percent .8 4.5 10.3 28.8 55.8 100.0 Cumulative Percent .8 5.3 15.5 44.3 100.0

Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Overall Quality
very unsatisfied unsatisfied neutral satisfied very satisfied

The research study shows that 55.8% of the respondents are very satisfied with the overall quality of their mobile phones, 28.8% are just satisfied while a mere 0.8% are very unsatisfied with it.

Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_Utility Value
Frequency Valid unsatisfie d neutral satisfied very satisfied Total 21 17 126 236 400 Percent 5.3 4.3 31.5 59.0 100.0 Valid Percent 5.3 4.3 31.5 59.0 100.0 Cumulative Percent 5.3 9.5 41.0 100.0

Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Utility Value
unsatisfied neutral satisfied very satisfied

The research study shows that 59% of the respondents are very satisfied with the utility value of their mobile phones, 31.5% are just satisfied while a mere 5.3% are unsatisfied with it.

Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_Usage Experience
Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied NA Total 3 25 21 124 221 6 400 Percent .8 6.3 5.3 31.0 55.3 1.5 100.0 Valid Percent .8 6.3 5.3 31.0 55.3 1.5 100.0 Cumulative Percent .8 7.0 12.3 43.3 98.5 100.0

Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Usage Experience
very unsatisfied unsatisfied neutral satisfied very satisfied NA

The research study shows that 55.3% of the respondents are very satisfied with the usage experience of their mobile phones, 31% are just satisfied while a mere 0.8% are very unsatisfied with it. There is a significant 1.5% of the respondents who have opted for Not Applicable in this case.

Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_After Sales Service
Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied NA Total 2 13 47 58 170 110 400 Percent .5 3.3 11.8 14.5 42.5 27.5 100.0 Valid Percent .5 3.3 11.8 14.5 42.5 27.5 100.0 Cumulative Percent .5 3.8 15.5 30.0 72.5 100.0

Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_After Sales Service
very unsatisfied unsatisfied neutral satisfied very satisfied NA

The research study shows that 42.5% of the respondents are very satisfied with the after sales service of their mobile phones, 14.5% are just satisfied while a 3.8% are either unsatisfied or very unsatisfied with it. Here also 27.5% have opted for NA which means they have never availed after sales service.

Q6)Overall how satisfied are you with your handset

Frequency Valid very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied Total 5 32 19 172 172 400 Percent 1.3 8.0 4.8 43.0 43.0 100.0 Valid Percent 1.3 8.0 4.8 43.0 43.0 100.0 Cumulative Percent 1.3 9.3 14.0 57.0 100.0

Overall how satisfied are you with your handset

very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied

Overall, 43% of the respondents are extremely satisfied and 43% very satisfied with their mobile phones. So the level of satisfaction of the mobile users is very appreciating, thereby signifying the good quality of mobile phones available in the market. But there is still 1.3 and 8% of the respondents who are very unsatisfied and unsatisfied with it.

Q7) How likely are you to buy a new handset

Cumulative Percent 23.5 55.8 76.0 100.0

Frequency Valid definitely Probably Probably Not Definitely Not Total 94 129 81 96 400

Percent 23.5 32.3 20.3 24.0 100.0

Valid Percent 23.5 32.3 20.3 24.0 100.0

How likely are you to buy a new handset

definitely Probably Probably Not Definitely Not

23.5% of the respondents are definitely going to buy a new handset in the near future, thus presenting a major growth opportunity for the mobile phone manufacturing companies. Also there is 32.3% of them who are not so sure for buying a newer handset, but some efforts on the side of mobile companies can turn them into definitely buying a newer handset.

Q8) Does your purchase decision for a specific handset get affected when the company comes out with contests, competitions or promotions?
Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 84 86 86 70 74 400 Percent 21.0 21.5 21.5 17.5 18.5 100.0 Valid Percent 21.0 21.5 21.5 17.5 18.5 100.0 Cumulative Percent 21.0 42.5 64.0 81.5 100.0

Does your purchase decision for a specific handset get affected when the company comes out with contests, competitions or promotions?
Strongly Agree Agree Neutral Disagree Strongly Disagree

42.5% of the respondents agree that their decision to purchase a specific handset gets influenced when the company comes out with contests, competitions or promotions. So the mobile companies should need to focus more on this aspect and try to take advantage of the naked psyche of the consumers. Also there is 36% of them who are not affected when companies comes out with such schemes.

Q9 Where do you prefer to purchase a new mobile from?

Frequency Valid Shopping Malls Small Retail Shops Exclusive Showrooms Grey Markets Total 100 32 156 112 400 Percent 25.0 8.0 39.0 28.0 100.0 Valid Percent 25.0 8.0 39.0 28.0 100.0 Cumulative Percent 25.0 33.0 72.0 100.0

Where do you prefer to purchase a new mobile from?

Shopping Malls Small Reatil Shops Exclusive Showrooms Grey Markets

The research study shows that 25% of the respondents prefer to buy a newer handset from a shopping mall, 39% prefers from exclusive showrooms. Also there are a significant 28% of them who will be buying it from grey markets thus telling about their liking for unbilled mobiles.

Q10) Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Ease of usage
Cumulative Percent 77.0 93.5 97.0 98.8 99.8 100.0

Frequency Valid Very Easy Easy Somewhat Easy Neutral Somewhat Difficult Difficult Total 308 66 14 7 4 1 400

Percent 77.0 16.5 3.5 1.8 1.0 .3 100.0

Valid Percent 77.0 16.5 3.5 1.8 1.0 .3 100.0

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their Significance to you_Ease of usage
Very Easy Easy Somewhat Easy Neutral Somewhat Difficult Difficult

77% of the respondents want their preferred new mobile to be very easy to use. This shows their negative attitude towards difficult to use gadgets. Only 1.3% of them have opted for difficult or somewhat difficult to use mobile phones.

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Inexpensive/Expensive
Frequency Valid Very Inexpensive Inexpensive Somewhat Inexpensive Neutral Somewhat Expensive Expensive Very Expensive Total 234 40 41 23 29 11 22 400 Percent 58.5 10.0 10.3 5.8 7.3 2.8 5.5 100.0 Valid Percent 58.5 10.0 10.3 5.8 7.3 2.8 5.5 100.0 Cumulative Percent 58.5 68.5 78.8 84.6 91.9 94.5 100.0

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Inexpensive/Expensive
Very Inexpensive Inexpensive Somewhat Inexpensive Neutral Somewhat Expensive Expensive Very Expensive

78.8% of the respondents want their preferred new mobile to be very inexpensive, inexpensive or somewhat inexpensive. Thus, the Indian consumers are very price sensitive and are still not willing to spend much on such products. Only 1.3% of them have opted for difficult or somewhat difficult to use mobile phones. Only 8.3% of the respondents would prefer expensive or very inexpensive mobiles.

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Crude/Sleek Looks
Frequency Valid Very Crude Crude Somewhat Crude Neutral Somewhat Sleek Sleek Very Sleek Total 6 4 5 8 65 59 253 400 Percent 1.5 1.0 1.3 2.0 16.3 14.8 63.3 100.0 Valid Percent 1.5 1.0 1.3 2.0 16.3 14.8 63.3 100.0 Cumulative Percent 1.5 2.5 3.8 5.8 22.0 36.8 100.0

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Crude/Sleek Looks
Very Crude Crude Somewhat Crude Neutral Somewhat Sleek Sleek Very Sleek

78.1% of the respondents want their preferred new mobile to be sleek/very sleek in looks. This shows their preference for cool, sleek gadgets. Amazingly, there is 3.8% of them opting for crude/ very crude or somewhat crude mobile phones. This preference for crude crude handsets can not be explained.

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Single/Multi Functionality
Frequency Valid Very Single Functional Single Functional Somewhat Single Functional Neutral Somewhat Multi Functional Multi Functional Very Multi Functional Total 8 1 2 20 40 68 261 400 Percent 2.0 .3 .5 5.0 10.0 17.0 65.3 100.0 Valid Percent 2.0 .3 .5 5.0 10.0 17.0 65.3 100.0 Cumulative Percent 2.0 2.3 2.8 7.8 17.8 34.8 100.0

Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Single/Multi Functionality
Very Single Functional Single Functional Somewhat Single Functional Neutral Somewhat Multi Functional Multi Functional Very Multi Functional

A whopping 82% of the respondents want their preferred new mobile to be very multifunctional/ multifunctional in use. This shows their negative attitude towards difficult to use gadgets. Only 2.8% of them have opted for very single functional/ somewhat single functional to use mobile phones. Thus, the Indian consumers have a strong liking for multifunctional mobile phones.

Q12) Rate the following features in a handset as per their importance to you_Color Display
Frequency Valid highest higher High neutral Low Lower Least Total 131 162 65 17 6 9 10 400 Percent 32.8 40.5 16.3 4.3 1.5 2.3 2.5 100.0 Valid Percent 32.8 40.5 16.3 4.3 1.5 2.3 2.5 100.0 Cumulative Percent 32.8 73.3 89.5 93.8 95.3 97.5 100.0

Rate the following features in a handset as per their importance to you_Color Display
highest higher high neutral low lower least

32.8% of the respondents have rated the feature of color display as of highest importance while for 2.5%, color display is of least importance.

Rate the following features in a handset as per their importance to you_FM Radio
Frequency Valid highest higher high neutral low lower least Total 32 58 149 58 29 43 31 400 Percent 8.0 14.5 37.3 14.5 7.3 10.8 7.8 100.0 Valid Percent 8.0 14.5 37.3 14.5 7.3 10.8 7.8 100.0 Cumulative Percent 8.0 22.5 59.8 74.3 81.5 92.3 100.0

Rate the following features in a handset as per their importance to you_FM Radio
highest higher high neutral low lower least

8% of the respondents have rated the feature FM Radio of as highest importance while for 7.8%, FM is of least importance.

Rate the following features in a handset as per their importance to you_Infrared/ Bluetooth
Frequency Valid highest higher high neutral low lower least Total 80 51 57 129 56 19 8 400 Percent 20.0 12.8 14.3 32.3 14.0 4.8 2.0 100.0 Valid Percent 20.0 12.8 14.3 32.3 14.0 4.8 2.0 100.0 Cumulative Percent 20.0 32.8 47.0 79.3 93.3 98.0 100.0

Rate the following features in a handset as per their importance to you_Infrared/ Bluetooth
highest higher high neutral low lower least

20% of the respondents have rated the feature of Infrared/ Bluetooth as of highest importance while for 2%, it is of least importance.

Rate the following features in a handset as per their importance to you_Camera/ Video Recording
Frequency Valid highest higher high neutral low lower least Total 78 64 49 111 57 35 6 400 Percent 19.5 16.0 12.3 27.8 14.3 8.8 1.5 100.0 Valid Percent 19.5 16.0 12.3 27.8 14.3 8.8 1.5 100.0 Cumulative Percent 19.5 35.5 47.8 75.5 89.8 98.5 100.0

Rate the following features in a handset as per their importance to you_Camera/ Video ...
highest higher high neutral low lower least

19.5% of the respondents have rated the feature of camera/ video recording as of highest importance while for 1.5%, it is of least importance.

Rate the following features in a handset as per their importance to you_Memory Card
Frequency Valid highest higher high neutral low lower least Total 9 20 54 46 190 62 19 400 Percent 2.3 5.0 13.5 11.5 47.5 15.5 4.8 100.0 Valid Percent 2.3 5.0 13.5 11.5 47.5 15.5 4.8 100.0 Cumulative Percent 2.3 7.3 20.8 32.3 79.8 95.3 100.0

Rate the following features in a handset as per their importance to you_Memory Card
highest higher high neutral low lower least

2.3% of the respondents have rated the feature a memory card as highest importance while for 4.8%, is of least importance.

Rate the following features in a handset as per their importance to you_MP3

Frequency Valid highest higher high neutral low lower least Total 32 26 14 29 34 200 65 400 Percent 8.0 6.5 3.5 7.3 8.5 50.0 16.3 100.0 Valid Percent 8.0 6.5 3.5 7.3 8.5 50.0 16.3 100.0 Cumulative Percent 8.0 14.5 18.0 25.3 33.8 83.8 100.0

Rate the following features in a handset as per their importance to you_MP3

highest higher high neutral low lower least

8% of the respondents have rated the feature of Mp3 player as of highest importance while for 16.3%, it is of least importance.

Rate the following features in a handset as per their importance to you_Games

Frequency Valid highest higher high neutral low lower least Total 33 16 19 12 26 38 256 400 Percent 8.3 4.0 4.8 3.0 6.5 9.5 64.0 100.0 Valid Percent 8.3 4.0 4.8 3.0 6.5 9.5 64.0 100.0 Cumulative Percent 8.3 12.3 17.0 20.0 26.5 36.0 100.0

Rate the following features in a handset as per their importance to you_Games

highest higher high neutral low lower least

8.3% of the respondents have rated the feature of Games as of highest importance while for 64%, Games are of least importance.

Where are you most likely to get up to date information about newer handsets being launched in the markets
Frequency Valid Television Newspaper s Family/ Friends Mobile Shops Radio Magazines Internet Total 73 53 143 76 20 18 17 400 Percent 18.3 13.3 35.8 19.0 5.0 4.5 4.3 100.0 Valid Percent 18.3 13.3 35.8 19.0 5.0 4.5 4.3 100.0 Cumulative Percent 18.3 31.5 67.3 86.3 91.3 95.8 100.0

Where are you most likely to get up to date information about newer handsets being launched in the markets
Television Newspapers Family/ Friends Mobile Shops Radio Magazines Internet

A majority of 35.8% of the respondents say that they are most likely to get up to date information about newer handsets from their friends/ family. So word of moth still remains the biggest advertiser for the mobile phone companies. 18.3%, 13.3% and 19% of the respondents say that they are most likely to get up to date information about newer handsets from television, newspapers and mobile phone shops respectively. Only a small fraction says that that they are most likely to get up to date information about newer handsets from radio, magazines or internet.

Q14) Rank the following brands on the the following factors(1-highest, 5-least)_Price_Nokia Valid Percent 50.0 32.8 10.3 1.3 5.8 100.0 Cumulative Percent 50.0 82.8 93.0 94.3 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 200 131 41 5 23 400

Percent 50.0 32.8 10.3 1.3 5.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Price_LG Valid Percent 9.3 15.3 37.0 17.3 21.3 100.0 Cumulative Percent 9.3 24.5 61.5 78.8 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 37 61 148 69 85 400

Percent 9.3 15.3 37.0 17.3 21.3 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Price_Samsung Valid Percent 34.5 37.3 19.5 6.0 2.8 100.0 Cumulative Percent 34.5 71.8 91.3 97.3 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 138 149 78 24 11 400

Percent 34.5 37.3 19.5 6.0 2.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Price_Panasonic Valid Percent 1.5 7.8 10.8 53.0 27.0 100.0 Cumulative Percent 1.5 9.3 20.0 73.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 6 31 43 212 108 400

Percent 1.5 7.8 10.8 53.0 27.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Price_Motorola Valid Percent 5.5 7.5 22.8 22.0 42.3 100.0 Cumulative Percent 5.5 13.0 35.8 57.8 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 22 30 91 88 169 400

Percent 5.5 7.5 22.8 22.0 42.3 100.0

Rank the following brands on the the following factors(1-highest, 5least)_Price_Nokia

HIGHES T HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5least)_Price_Samsung

HIGHES T HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 50% of the respondents have voted Nokia as the highest in terms of price, while 9.3% of them opted for LG. 34.5% said that Samsung is highest in terms of price, 1.5% for Panasonic and 5.5% for Motorola.

Rank the following brands on the the following factors(1-highest, 5-least)_Quality_Nokia Valid Percent 53.8 21.5 8.0 7.8 9.0 100.0 Cumulative Percent 53.8 75.3 83.3 91.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 215 86 32 31 36 400

Percent 53.8 21.5 8.0 7.8 9.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Quality_LG Valid Percent 8.0 15.3 35.3 23.0 18.5 100.0 Cumulative Percent 8.0 23.3 58.5 81.5 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 32 61 141 92 74 400

Percent 8.0 15.3 35.3 23.0 18.5 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Quality_Samsung Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 128 143 48 73 8 400 Cumulative Percent 32.0 67.8 79.8 98.0 100.0

Percent 32.0 35.8 12.0 18.3 2.0 100.0

Valid Percent 32.0 35.8 12.0 18.3 2.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Quality Panasonic Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 4 63 57 132 144 400 Cumulative Percent 1.0 16.8 31.0 64.0 100.0

Percent 1.0 15.8 14.3 33.0 36.0 100.0

Valid Percent 1.0 15.8 14.3 33.0 36.0 100.0

Rank the following brands on the the following factors (1-highest, 5-least)_Quality Motorola Frequenc y Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 21 46 121 75 137 400 Cumulative Percent 5.3 16.8 47.0 65.8 100.0

Percent 5.3 11.5 30.3 18.8 34.3 100.0

Valid Percent 5.3 11.5 30.3 18.8 34.3 100.0

Rank the following brands on the the following factors(1-highest, 5least)_Quality_Nokia

HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5least)_Quality_Nokia

HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 53.8% of the respondents have voted Nokia as the highest in terms of Quality, while 8 of them opted for LG. 32% said that Samsung is highest in terms of Quality, 1% for Panasonic and 5.3% for Motorola.

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Nokia Valid Percent 64.5 19.5 9.0 4.0 3.0 100.0 Cumulative Percent 64.5 84.0 93.0 97.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 258 78 36 16 12 400

Percent 64.5 19.5 9.0 4.0 3.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_LG Valid Percent 9.0 17.3 23.5 27.5 22.8 100.0 Cumulative Percent 9.0 26.3 49.8 77.3 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 36 69 94 110 91 400

Percent 9.0 17.3 23.5 27.5 22.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Samsung Valid Percent 19.3 43.8 18.0 14.0 5.0 100.0 Cumulative Percent 19.3 63.0 81.0 95.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 77 175 72 56 20 400

Percent 19.3 43.8 18.0 14.0 5.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Panasonic Valid Percent 2.8 8.5 18.0 43.8 27.0 100.0 Cumulative Percent 2.8 11.3 29.3 73.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 11 34 72 175 108 400

Percent 2.8 8.5 18.0 43.8 27.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Motorola Frequency Valid HIGHE ST HIGHE R MEDIU M LOWER LEAST Total 17 46 129 42 166 400 Percent 4.3 11.5 32.3 10.5 41.5 100.0 Valid Percent 4.3 11.5 32.3 10.5 41.5 100.0 Cumulative Percent 4.3 15.8 48.0 58.5 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Brand Name_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 64.5% of the respondents have voted Nokia as the highest in terms of Brand Name, while 9 of them opted for LG. 19.3% said that Samsung is highest in terms of Brand Name, 2.8% for Panasonic and 4.3% for Motorola.

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Nokia Valid Percent 58.5 20.8 9.8 3.5 7.5 100.0 Cumulative Percent 58.5 79.3 89.0 92.5 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 234 83 39 14 30 400

Percent 58.5 20.8 9.8 3.5 7.5 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_LG Valid Percent 10.3 24.3 25.0 27.3 13.3 100.0 Cumulative Percent 10.3 34.5 59.5 86.8 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 41 97 100 109 53 400

Percent 10.3 24.3 25.0 27.3 13.3 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Samsung Valid Percent 22.8 43.3 17.0 10.0 7.0 100.0 Cumulative Percent 22.8 66.0 83.0 93.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 91 173 68 40 28 400

Percent 22.8 43.3 17.0 10.0 7.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Panasonic

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 19 32 78 118 153 400

Percent 4.8 8.0 19.5 29.5 38.3 100.0

Valid Percent 4.8 8.0 19.5 29.5 38.3 100.0

Cumulative Percent 4.8 12.8 32.3 61.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Motorola Valid Percent 3.8 6.0 30.3 28.0 32.0 100.0 Cumulative Percent 3.8 9.8 40.0 68.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 15 24 121 112 128 400

Percent 3.8 6.0 30.3 28.0 32.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Availability_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least) _Availability_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 58.5% of the respondents have voted Nokia as the highest in terms of Availability, while 10.3% of them opted for LG. 22.8% said that Samsung is highest in terms of Availability, 4.8% for Panasonic and 3.8% for Motorola.

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Nokia Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 218 89 49 24 20 400 Cumulative Percent 54.5 76.8 89.0 95.0 100.0

Percent 54.5 22.3 12.3 6.0 5.0 100.0

Valid Percent 54.5 22.3 12.3 6.0 5.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_LG Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 30 80 101 106 83 400 Cumulative Percent 7.5 27.5 52.8 79.3 100.0

Percent 7.5 20.0 25.3 26.5 20.8 100.0

Valid Percent 7.5 20.0 25.3 26.5 20.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Samsung Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 124 174 49 37 16 400 Cumulative Percent 31.0 74.5 86.8 96.0 100.0

Percent 31.0 43.5 12.3 9.3 4.0 100.0

Valid Percent 31.0 43.5 12.3 9.3 4.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Panasonic Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 8 31 85 160 116 400 Cumulative Percent 2.0 9.8 31.0 71.0 100.0

Percent 2.0 7.8 21.3 40.0 29.0 100.0

Valid Percent 2.0 7.8 21.3 40.0 29.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Motorola Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 13 27 117 76 167 400 Cumulative Percent 3.3 10.0 39.3 58.3 100.0

Percent 3.3 6.8 29.3 19.0 41.8 100.0

Valid Percent 3.3 6.8 29.3 19.0 41.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Variety_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least) _Variety_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 54.5% of the respondents have voted Nokia as the highest in terms of Variety, while 7.5% of them opted for LG. 31.0% said that Samsung is highest in terms of Variety, 2.0% for Panasonic and 3.3% for Motorola.

Q15) Please rate the following pairs of mobile phones as to how similar they are._NOKIA-LG
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 16 42 40 101 66 104 31 400 Percent 4.0 10.5 10.0 25.3 16.5 26.0 7.8 100.0 Valid Percent 4.0 10.5 10.0 25.3 16.5 26.0 7.8 100.0 Cumulative Percent 4.0 14.5 24.5 49.8 66.3 92.3 100.0

Please rate the following pairs of mobile phones as to how similar they are_NOKIA-LG
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

4%, 10.5% and 10.0% of the respondents have rated Nokia-LG to be very similar, somewhat similar, similar brands respectively, while 16.5%, 26.0% and 7.8% of them have rated Nokia-LG to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are _NOKIA-MOTOROLA
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 30 22 40 44 163 73 28 400 Percent 7.5 5.5 10.0 11.0 40.8 18.3 7.0 100.0 Valid Percent 7.5 5.5 10.0 11.0 40.8 18.3 7.0 100.0 Cumulative Percent 7.5 13.0 23.0 34.0 74.8 93.0 100.0

Please rate the following pairs of mobile phones as to how similar they are_Nokia-Motorola
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

7.5%, 13.0% and 23.0% of the respondents have rated Nokia-Motorola to be very similar, somewhat similar, similar brands respectively, while 40.8%, 18.3% and 7.0% of them have rated Nokia-Motorola to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are NOKIA-SAMSUNG
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 12 44 25 69 134 101 15 400 Percent 3.0 11.0 6.3 17.3 33.5 25.3 3.8 100.0 Valid Percent 3.0 11.0 6.3 17.3 33.5 25.3 3.8 100.0 Cumulative Percent 3.0 14.0 20.3 37.5 71.0 96.3 100.0

Please rate the following pairs of mobile phones as to how similar they are_NOKIA-SAMSUNG
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

3.0%, 14.0% and 20.3% of the respondents have rated Nokia-Samsung to be very similar, somewhat similar, similar brands respectively, while 33.5%, 25.3%, 3.8% of them have rated Nokia-Samsung to be different, somewhat different, very different brands respectively

Please rate the following pairs of mobile phones as to how similar they are_NOKIA-PANASONIC
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 2 43 36 123 103 65 28 400 Percent .5 10.8 9.0 30.8 25.8 16.3 7.0 100.0 Valid Percent .5 10.8 9.0 30.8 25.8 16.3 7.0 100.0 Cumulative Percent .5 11.3 20.3 51.0 76.8 93.0 100.0

Please rate the following pairs of mobile phones as to how similar they are_NOKIA-PANASONIC
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

0.5%, 10.8% and 9.0% of the respondents have rated NOKIA-PANASONIC to be very similar, somewhat similar, similar brands respectively, while 25.8%, 16.3% and 7.0% of them have rated NOKIA-PANASONIC to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are _SAMSUNG-LG
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 27 28 38 74 145 66 22 400 Percent 6.8 7.0 9.5 18.5 36.3 16.5 5.5 100.0 Valid Percent 6.8 7.0 9.5 18.5 36.3 16.5 5.5 100.0 Cumulative Percent 6.8 13.8 23.3 41.8 78.0 94.5 100.0

Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-LG
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

6.8%, 7.0% and 9.5% of the respondents have rated SAMSUNG-LG to be very similar, somewhat similar, similar brands respectively, while 36.3%, 16.5% and 5.5% of them have rated SAMSUNG-LG to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-MOTOROLA
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 7 33 51 80 102 98 29 400 Percent 1.8 8.3 12.8 20.0 25.5 24.5 7.3 100.0 Valid Percent 1.8 8.3 12.8 20.0 25.5 24.5 7.3 100.0 Cumulative Percent 1.8 10.0 22.8 42.8 68.3 92.8 100.0

Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-MOTOROLA
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

1.8%, 8.3% and 12.8% of the respondents have rated SAMSUNG-MOTOROLA to be very similar, somewhat similar, similar brands respectively, while 25.5%, 24.5% and 7.3% of them have rated SAMSUNG- MOTOROLA to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-PANASONIC
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 9 31 60 75 111 78 36 400 Percent 2.3 7.8 15.0 18.8 27.8 19.5 9.0 100.0 Valid Percent 2.3 7.8 15.0 18.8 27.8 19.5 9.0 100.0 Cumulative Percent 2.3 10.0 25.0 43.8 71.5 91.0 100.0

Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-PANASONIC
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

2.3%, 7.8% and 15.0% of the respondents have rated SAMSUNG-PANASONIC to be very similar, somewhat similar, similar brands respectively, while 27.8%, 19.5% and 9.0% of them have rated SAMSUNG- PANASONIC to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are_LGMOTOROLA
Cumulative Percent 1.3 10.0 24.0 37.5 65.8 93.3 100.0

Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 5 35 56 54 113 110 27 400

Percent 1.3 8.8 14.0 13.5 28.3 27.5 6.8 100.0

Valid Percent 1.3 8.8 14.0 13.5 28.3 27.5 6.8 100.0

Please rate the following pairs of mobile phones as to how similar they are_LG-MOTOROLA
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

1.3% , 8.8% and 14.0% of the respondents have rated LG-MOTOROLA to be very similar, somewhat similar, similar brands respectively, while 28.3%, 27.5% and 6.8% of them have rated LG SAMSUNG- MOTOROLA to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are_LGPANASONIC
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 12 40 58 79 80 100 31 400 Percent 3.0 10.0 14.5 19.8 20.0 25.0 7.8 100.0 Valid Percent 3.0 10.0 14.5 19.8 20.0 25.0 7.8 100.0 Cumulative Percent 3.0 13.0 27.5 47.3 67.3 92.3 100.0

Please rate the following pairs of mobile phones as to how similar they are_LG-PANASONIC
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

3.0%, 10.0% and 14.5% of the respondents have rated LG-PANASONIC to be very similar, somewhat similar, similar brands respectively, while 20.0%, 25.0% and 7.8% of them have rated LG-PANASONIC to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are. Circle the appropriate number_PANASONIC-MOTOROLA
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 22 24 61 74 118 73 28 400 Percent 5.5 6.0 15.3 18.5 29.5 18.3 7.0 100.0 Valid Percent 5.5 6.0 15.3 18.5 29.5 18.3 7.0 100.0 Cumulative Percent 5.5 11.5 26.8 45.3 74.8 93.0 100.0

Please rate the following pairs of mobile phones as to how similar they are_PANASONIC-MOTOROLA. Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

5.5%, 6.0% and 15.3% of the respondents have rated PANASONICMOTOROLA to be very similar, somewhat similar, similar brands respectively, while 29.5%, 18.3% and 7.0% of them have rated PANASONIC-MOTOROLA to be different, somewhat different, very different brands respectively

Age
Frequency Valid 15-25 26-35 36-50 above 50 Total 161 110 103 26 400 Percent 40.3 27.5 25.8 6.5 100.0 Valid Percent 40.3 27.5 25.8 6.5 100.0 Cumulative Percent 40.3 67.8 93.5 100.0

Age
15-25 26-35 36-50 above 50

The age distribution of the various respondents is as follows: 40.3% of them belonged to the age limit of 15-25 yrs. 27.5% of them belonged to age limit 2635 yrs. 25.8% belonged to 36-50 age limit while 6.5% of them were above fifty years of age.

Gender
Frequency Valid MALE FEMAL E Total 241 159 400 Percent 60.3 39.8 100.0 Valid Percent 60.3 39.8 100.0 Cumulative Percent 60.3 100.0

Gender
MALE FEMALE

60.3% of the respondents of the research study were males while the remaining 39.7% were females.

Occupation
Frequency Valid Service Business/Self Employed Student Housewife Total 150 107 92 51 400 Percent 37.5 26.8 23.0 12.8 100.0 Valid Percent 37.5 26.8 23.0 12.8 100.0 Cumulative Percent 37.5 64.3 87.3 100.0

Occupation
Service Business/S elf Employed Student Housewife

The occupation distribution of the various respondents is as follows: 37.5% of them belonged to the service class, 26.8% of them were into business or self employed. 23.0% of the respondents were those who are still studying and the rest 12.8% were housewives.

Household Income Level

Frequency Valid Below 2 Lacs 2-4 Lacs Above 4 Lacs Total 8 143 249 400

Percent 2.0 35.8 62.3 100.0

Valid Percent 2.0 35.8 62.3 100.0

Cumulative Percent 2.0 37.8 100.0

Household Income Level

Below 2 Lacs 2-4 Lacs Above 4 Lacs

Only 2.0 of the respondents are such whose house holds income is less than below 2 lacs, while 35.8% of them have household incomes between 2-4 lacs. A whopping 62.3% of them were those whose household incomes are above 4 lacs.

Some important cross tabulation

WHERE DID YOU PICK IT UP FROM?

Bar Chart

80

Where do you prefer to purchase a new mobile from? Shopping Malls Small Reatil Shops Exclusive Showrooms Grey Markets

60

Count

40

20

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Maximum purchase of nokia phones is done from exclusive showrooms and minimum from small retail shops Maximum sales of Samsung phones is from exclusive showrooms and grey markets Motorola is sold in malls though the response for it is weak in the survey so it is difficult to comment on the sales. A larger sample size might produce better results Response for the brands other than the ones mentioned above the response is not good.

THE AGE GROUP TO TARGET!!

Bar Chart

70

Age 15-25 26-35

60

36-50 above 50

50

Count

40

30

20

10

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Sony Ericsson is sold the maximum in the age group above 50 Nokia is the leader in terms of sales for the first 3 sets of age groups closely followed by Samsung. LG is sold maximum in the age group of 26-35. Panasonic has almost zero market for people below the age group of 36 and above that of 50

MAN OR WOMAN? BIG QUESTION!

Bar Chart

120

Gender MALE FEMALE

100

80

Count

60

40

20

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Nokia is more popular with the males Samsung is more popular with the females due to their compact sizes and flip phones. Motorola has very low market share for females, But with the launch of Moto Razor pink and grey their share with women might increase LG is popular amongst the males more than the females The other brands such as Bird and BenQ are more popular with the females but by a slight margin. Panasonic is more popular with the females

WHOM TO TARGET?

Bar Chart

70

Occupation Service Business/Self Employed Student Housewife

60

50

Count

40

30

20

10

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Nokia remains a favorite across all occupations however Sony Ericsson enjoys an almost equal share in the business/ self employed category.

WHICH INCOME GROUP TO TARGET??

Bar Chart

120

Household Income Level Below 2 Lacs 2-4 Lacs

100

Above 4 Lacs 4.00

80

Count

60

40

20

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Nokia sells the most across the various household income groups owing to the wide variety of their products. Every brand sells more in the income group which is higher Panasonic, Motorola, Sony Ericsson and other brands do not sell in the households where the annual income is below 2 lacs

IS IT WORTH IT??

Bar Chart

80

Overall how satisfied are you with your handset very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied

60

Count

40

20

0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON

Which brand of mobile phone do you use?

Nokia and Samsung mobile owners have very high satisfaction levels. Motorola and Panasonic do not have any unsatisfied customers There are more unsatisfied than satisfied customers with the mobile brands other than the ones mentioned.

ANYTHING.. ANYTHING AT ALL.. SCHEMES.. PROMOTIONS

Bar Chart

40

30

Does your purchase decision for a specific handset get affected when the company comes out with contests, competitions or promotions? Strongly Agree Agree Neutral Disagree Strongly Disagree

20
Count

10

0 Definitely Probably Probably Not Definitely Not

How likely are you to buy a new handset

Coming out with promotions and schemes enhances the chances of sale of the product as a lot of people say their choice is affected if a scheme comes out. People who disagree with the above statement do not plan to buy a new phone so the opinion might not matter from the sales and marketing point of view

WHERE WILL YOU BUY IT FROM?

Bar Chart

70

How likely are you to buy a new handset definitely Probably Probably Not

60

50

Definitely Not

40

Count

30

20

10

0 Shopping Malls Small Retail Shops Exclusive Showrooms Grey Markets

Where do you prefer to purchase a new mobile from?

Exclusive showrooms are the most preferred place for the purchase of cell phones. Few people purchase from small retail shops A lot of people disagreed on purchases from shopping malls

WHERE TO ADVERTIZE?

Bar Chart

40

How likely are you to buy a new handset definitely Probably

30

Probably Not Definitely Not

20
Count

10

0 Television Family/ Friends Radio Internet Newspapers Mobile Shops Magazines

Where are you most likely to get up to date information about newer handsets being launched in the markets

Television and news papers are the best options for advertising. Word of mouth is the main factor that people consider while enquiring about new phones

WHY THE MOBILES? WHY?

Bar Chart

120

Age 15-25 26-35 36-50 above 50

100

80

Count

60

40

20

0 least likely somewhat likely more likely very likely most likely

What is your main reason for having a moblie phone?_Just making and receiving calls

Mostly people across all age groups use mobiles to make and receive calls

Bar Chart

80

Age 15-25 26-35 36-50 above 50

60

Count

40

20

0 least likely somewhat likely more likely very likely most likely

What is your main reason for having a moblie phone?_It's a status symbol

People across the 15-25 use a phone mainly because it is a sign of status symbol for them. Age groups 36-50 are the least likely to use a phone just for a status symbol

Bar Chart

80

Age 15-25 26-35 36-50 above 50

60

Count

40

20

0 least likely somewhat likely more likely very likely most likely

What is your main reason for having a moblie phone?_Inclined towards sms and other features like camera, fm, etc.

The advanced features in a phone are used mainly by youngsters Very few respondents dont use these features.

Bar Chart

100

Age 15-25 26-35 36-50

80

above 50

Count

60

40

20

0 least likely somewhat likely more likely very likely most likely

What is your main reason for having a moblie phone?_A combination of all or some of the above reasons

The advanced features in a phone are used mainly by youngsters Very few respondents dont use these features.

CONCLUSIONS
Mobile has become an important part of peoples life and it is no more a
luxury.

New Delhi, Noida and Ghaziabad is highly competitive and price sensitive
market as majority of respondents want maximum services provided by company in low priced handsets.

There is a good scope for new entrants in this circle as the service provided
by the existing players are not up to the mark and subscribers want to try out new ones provided they stand up to the customers expectations.

Numbers of color mobile users far out number B/W mobile users. And
among the color mobile users majority of them are camera mobile users.

As the circle comprises of mainly high standard areas with many big
shopping malls, subscribers want that the network coverage should extend up to shopping malls in addition to the small markets and roads.

MMS and Bluetooth functions are fast becoming popular with the mobile
users. In fact these are becoming a criterion for choosing a mobile handset.

Majority of respondents perceives Samsung as the best color mobile

provider. It commands high respect and favorable image amongst the mobile users.

RECOMMENDATIONS
Some recommendations and additional enhancements are following: New Delhi, Noida and Ghaziabad is a highly competitive and price sensitive market, which is having better shopping malls and markets, hence a suitable marketing strategy, needs to be formulated taking into

consideration the advertising and price factor. As the numbers of mobile users are relatively young, marketing strategy should be more focused on this age group. One of the drawbacks of Samsung brand in this market could be its common flavor not metro flavor. Hence to succeed in this market it need to reposition itself as the premium brand. Since customer education about new launchings and facilities provided in handsets is the major problem faced by most of the mobile users, Samsung needs to take extra efforts for promptness in customer education to win and retain users. Samsung needs to prune up its advertising campaign to increase its visibility further as one of its competitors visibility is high. Bluetooth and other connectivity services are fast emerging as an important area of mobile service. Therefore, Samsung should come up with these relevant services from time to time differentiate its product and to generate additional revenue.

Samsung should give high priority to customer service and satisfaction as your satisfied customers do the best advertisement.

QUESTIONNARE

Q1) Which brand of mobile phone do you use? Q2) Who was the main influencer while purchasing the mobile phone? Q3) Rank the following brands in order of your preference _NOKIA Q4) What is your main reason for having a mobile phone? _Just making and receiving calls Q5) Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_ Overall Quality Q6) Overall how satisfied are you with your handset Q7) How likely are you to buy a new handset Q8) Does your purchase decision for a specific handset get affected when the company comes out with contests, competitions or promotions? Q9 Where do you prefer to purchase a new mobile from? Q10 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Ease of usage

BIBLIOGRAPHY

Reference Book1) Research Methodology 2) Marketing Management 3) Principles of Marketing By C.R Kothari By Philip Kotler By Kotler and Armstrong

4) Intelligent computing CHIP, Volume 1, Issue 3, 2004 published at www.chip-india.com website used1. www.in.samsungmobile.com 2. www.samsung.org 3. www.nokia.com 4. www.google.com 5. www.motorola.com 6. www.lgindia.com