The Executive Summary:
Our campaign plans to give the Clara White Mission the best tactics possible to raise awareness of its organization within the community, and to move those people to action. Our mission is to gain more volunteers and more corporate sponsorships. Our campaign will be targeting three main audiences: corporate organizations, University of North Florida students and affluent households with more than $100,000 yearly income. A documentary will be created in order to educate audiences on the history of Clara White and the mission. Sweet by Holly will be hosting baking classes, which will be free for CWM culinary students and $20 for general admission, proceeds going to the Clara White Foundation. These baking classes will help expand the Clara White Mission due to the fact it do not have the funding or time to train its students in baking. We will also be hosting a black tie
event: Clara’s Cupid Mixer in February, which is where the documentary will be premiered.
Local media such as radio, television and newspaper will be used in this campaign. The Sunrise Agency will be using these forms of media to raise awareness and promote our events and documentary. We will also be using social media such as Facebook, Twitter and Instagram.
Since the Clara White Mission’s social media presence
is not very prominent due to a lack of updates, followers, and likes, we will consistently update Facebook, Twitter, Instagram and blogs
with information and pictures about our events. These actions will increase the Mission’s social
media presence, which will result in more motivated action.
Traditional forms of media will also be used to spread the Clara White Mission’s
message to a wider audience. Sunrise Agency will compose press releases, as well as pitch to local news stations, magazines, and newspapers about our events and movie. We will also have informational booths set up at UNF market days, as well as the Riverside Arts Market, where we will have volunteer sign up sheets and informational packets. We will also have the trailer for the documentary playing at these booths.
Sunrise Agency Description:
Sunrise Agency was started in 1995, by a group of Vitamin D loving Floridians who all shared a passion for public relations. What began as a small firm with only 11 associates grew to a nationally recognized firm with over 30 locations. Our Jacksonville staff has been specially trained in public relations services such as: Social media management, reputation restoration, spokesperson training, special events, leadership and corporate communications. By choosing
Sunrise Agency, you are choosing a team that not only wants what’s best for you, but what can
urther the community through your company’s mission.
Recognized as one of the top 10 public relations firms in the nation, Sunrise Agency is committed to a personal, results-
oriented approach. We do not simply strive to meet our client’s
objectives; we go above and beyond with the intent of exceeding every expectation. We offer an informed, media-savvy staff in an informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm. As a trusted extension of your organization, Sunrise Agency will produce results that directly and positively
impact our clients’
business. Let us shine a light on your company!