About Us
fi360.com
COMPANY PROFILE
Fi360 promotes a culture of fiduciary responsibility and improves the
decision making processes of investment fiduciaries. With defined
Practices as our foundation, we offer training, tools, and resources in
support of that mission.
The Practices are the only defined and substantiated investment
fiduciary practices that are applicable to all fiduciaries (investment
stewards, advisors, and managers; managers in conjunction with
CEFEX).
MAJOR MILESTONES
2008 – First AIF Training program conducted in Canada.
2007 – Partnered with New Frontier Advisors to incorporate
Resampled Efficiency into asset allocation optimizer
2006 – Financial Planning magazine names the AIF designation one
of the “Ten most wanted” designations in the financial industry.
2006 – Produced the Prudent Practices for Investment Fiduciaries
handbook series
2006 – The formation of CEFEX, an international joint venture
formed to develop global fiduciary certification services
2005 – First overseas training center in New Zealand
2004 – Selected to provide training to the Directors of the Federal
Retirement Thrift, the largest defined contribution plan in the world
2003 – Co-produced, with the AICPA, the fiduciary handbook
Prudent Investment Practices
MANAGEMENT
CEO: Blaine F. Aikin, AIFA, CFA, CFP® blaine@fi360.com
COO: J. Richard Lynch, AIFA rich@fi360.com
Vice President, Global Sales: Steve Rydzak steve@fi360.com
Director of Product Development and Management:
Andrew T. Frommeyer, AIF andy@fi360.com
Director of Marketing: Heather M. Martorella, AIF
heather@fi360.com
Director of Finance: Judy Stormer judy@fi360.com
Applications Systems Manager: George Stark george@fi360.com
Director of Legal and Regulatory Affairs: Kristina Fausti, AIF
kristina@fi360.com
Communications Manager: Bennett Aikin ben@fi360.com
Fi360 • 10 Emerson Lane • Suite 801• Bridgeville , PA 15017 • 412-221-0292 Phone • 866-390-5080 Toll-free phone
PRODUCTS & SERVICES
TRAINING – We offer training programs to improve the knowledge
and practices of investment fiduciaries.
• Accredited Investment Fiduciary® (AIF®) – Designation-
level course focused on improving the policies and
procedures of investment fiduciaries.
• Accredited Investment Fiduciary Analyst™ (AIFA®) –
Designation-level course focused on assessment procedures
for measuring conformance to a fiduciary standard of
excellence.
• Fiduciary Essentials – Introductory-level course on the basis
for and benefits of defined fiduciary standards.
• Continuing education modules – Web-based modules on
specific fiduciary topics. Good for fi360 and several other
professional designations’ CE requirements.
TOOLS – We develop advanced, Web-based technology to support
the decision-making process of investment fiduciaries. The fiduciary
toolset includes:
• My Client Manager
• Investment Analyzer (with fund, manager and annuity data)
• fi360 Fiduciary Score™ Analysis
• IPS Generator
• Asset Allocation Optimizer
• Fund Family Fiduciary Rankings™
• Self-Assessment of Fiduciary Excellence
RESOURCES – We are the go-to source for the collective knowledge
and ongoing support of the investment fiduciary community.
• Article database
• fi360 Blog
• Webinars
• Essential document downloads
• Fiduciary Publications
• Annual national conference
 The Management of Investment Decisions

Global Fiduciary Precepts TFiduciary Quality Asset Allocation Assessment Levels

1. Know standards, laws, and trust provisions. Management System Variables
2. Diversify assets to specific risk/return profile.
T Time Horizon Level 1 Self-Assessment (SAFE™)

1 2
3. Prepare investment policy statement. LEVEL 1 ASSESSMENT LEVEL 1 ASSESSMENT LEVEL 1 ASSESSMENT LEVEL 1 ASSESSMENT

4. Use “prudent experts” (Investment Managers) ORGANIZE FORMALIZE R Risk Tolerance Self-Assessment of
Fiduciary Excellence
for Investment Managers
Self-Assessment of
Fiduciary Excellence
for Investment Stewards
Self-Assessment of
Fiduciary Excellence
for Investment Advisors
Self-Assessment of
Fiduciary Excellence

SAFE SAFE SAFE SAFE

TM TM TM TM

and document due diligence.

E Expected Return Defining a Global Fiduciary Standard
of Excellence for Investment Managers
Defining a Global Fiduciary Standard
of Excellence for Investment Stewards
Defining a Global Fiduciary Standard
of Excellence for Investment Advisors
Criteria for the Annual Audit of the Arrangement
Between a Plan Sponsor and a Fiduciary Adviser

5. Control and account for investment expenses. Organizations that manage separate
accounts, mutual funds, unit trusts,
and commingled trusts.
Persons who serve as trustees of personal
trusts and investment committee members
of retirement plans, foundations, and
endowments.
Persons who provide comprehensive and
continuous investment advice including
financial advisors, broker-consultants,
investment consultants, wealth managers,
financial consultants, trust officers,
The 2006 Pension Protection Act requires
the engagement between the plan sponsor
of a qualified pension plan and a fiduciary
adviser (an adviser who is providing specific
investment advice to participants) to be

A
and financial planners. audited every year by a qualified and

Asset Class Preference

independent auditor. This safe outlines the
suggested criteria for the annual audit.

4 3
6. Monitor the activities of “prudent experts.” WORLDWIDE EDITION U.S. EDITION U.S. EDITION U.S. EDITION

7. Avoid conflicts of interest and prohibited MONITOR IMPLEMENT T Tax Status

transactions.
Level 2 Consultant’s Assessment (CAFE™)

Due Diligence Screens for The Hierarchy of Decisions Vertical and Horizontal
Investment Managers Application of Fiduciary
1. Regulatory oversight Practices
Most Level 3 Independent Assessment (CEFEX Certification)
Important What is the time horizon of the investment strategy?
2. Minimum track record
What asset classes will be considered?
3. Stability of the organization
What will be the mix among asset classes? INSTITUTIONAL
4. Assets in the product
What sub-asset classes will be considered?
5. Holdings consistent with style Assets
Least Which managers/funds will be selected? MIDDLE MARKET
6. Correlation to style or peer group Important

7. Expense ratios/fees
R E TA I L M A R K E T
8. Performance relative to assumed risk
9. Performance relative to a peer group Rigor

Individuals/Trusts Foundations/Endowments Retirement Plans

 The Periodic Table of Global Fiduciary Practices
Practice M-1.1
Senior management demonstrates
expertise in their field, and there is
a clear succession plan in place.
Practice M-1.3
The organization has the capacity
to service its client base.
Practice M-1.5
Information systems and technology
are sufficient to support
administration, trading, and risk
management needs.
Practice M-4.1
There is a defined process for the
attribution and reporting of costs,
performance, and risk.
Practice M-4.3
Control procedures are in place to
periodically review policies for best
execution, “soft dollars,” and
proxy voting.
www.fi360.com Copyright© 2000-2009 Fiduciary360
Practice M-1.2
There are clear lines of authority and
accountability, and the mission,
operations, and resources operate
in a coherent manner.
Practice M-1.4
Administrative operations are
structured to provide accurate and
timely support services and are
conducted in an independent manner.
Practice M-1.6
The organization has developed
programs to attract, retain, and
motivate key employees.
Practice M-1.7
There is a formal structure supporting
effective compliance.
Practice M-4.2
All aspects of the investment system
are monitored and are consistent
with assigned mandates.
Practice M-4.4
There is a process to periodically
review the organization’s
effectiveness in meeting its
fiduciary responsibilities.
Practice SA-1.1
Investments are managed in
accordance with applicable laws,
trust documents, and written
investment policy statements (IPS).
Practice SA-1.3
Fiduciaries and parties in interest
are not involved in self-dealing.
Practice SA-1.5
Assets are within the jurisdiction
of courts, and are protected from
theft and embezzlement.
Practice SA-4.1
Periodic reports compare investment
performance against appropriate
index, peer group, and IPS objectives.
Practice SA-4.2
Periodic reviews are made of
qualitative and/or organizational
changes of investment
decision-makers.
Practice SA-4.4
Fees for investment management are
consistent with agreements and with
all applicable laws.
Practice SA-1.2
The roles and responsibilities of all
involved parties (fiduciaries and
non-fiduciaries) are defined,
documented, and acknowledged.
Practice SA-1.4
Service agreements and contracts
are in writing, and do not contain
provisions that conflict with
fiduciary standards of care.
1
ORGANIZE
4 3
MONITOR
Practice SA-4.3
Control procedures are in place to
periodically review policies for best
execution, “soft dollars,” and
proxy voting.
Practice SA-4.5
“Finder’s fees” or other forms of
compensation that may have been paid
for asset placement are appropriately
applied, utilized, and documented.
Practice SA-4.6
There is a process to periodically
review the organization’s
effectiveness in meeting its
fiduciary responsibilities.
Practice SA-2.1
An investment time horizon has
been identified.
Practice SA-2.3
An expected, modeled return to
meet investment objectives has
been identified.
Practice SA-2.5
Selected asset classes are consistent
with implementation and
monitoring constraints.
2
FORMALIZE
IMPLEMENT
Practice SA-3.2
Applicable “safe harbor” provisions
are followed (when elected).
Practice SA-3.4
A due diligence process is followed
in selecting service providers,
including the custodian.
LEGEND:
Practices in gold that begin with an “SA” define a fiduciary standard of excellence for Investment Stewards and Investment Advisors.
Practices in blue that begin with an “M” define a fiduciary standard of excellence for Investment Managers.
“SA” Practices highlighted are best reviewed in conjunction with Investment Managers Practices.
Practice SA-2.2
A risk level has been identified.
Practice SA-2.4
Selected asset classes are consistent
with the identified risk, return,
and time horizon.
Practice SA-2.6
There is an IPS which contains
the detail to define, implement,
and manage a specific
investment strategy.
Practice SA-2.7
The IPS defines appropriately
structured, socially responsible
investment (SRI) strategies
(where applicable).
Practice SA-3.1
The investment strategy is
implemented in compliance with
the required level of prudence.
Practice SA-3.3
Investment vehicles are appropriate
for the portfolio size.
Practice M-2.1
The organization provides disclosures
which demonstrate there are
adequate resources to sustain
operations.
Practice M-2.3
There is an effective process for
allocating and managing both
internal and external resources
and vendors.
Practice M-2.5
The organization has a defined
process to control its flow of
funds and asset variation.
Practice M-2.7
The organization has responsible
and ethical reporting, marketing,
and sales practices.
Practice M-3.1
The asset management team operates
in a sustainable, balanced, and
cohesive manner.
Practice M-3.3
The investment research process is
defined, focused, and documented.
Practice M-3.5
The trade execution process is
defined, focused, and documented.
Practice M-2.2
The organization has a defined
business strategy which supports
their competitive positioning.
Practice M-2.4
There are effective and appropriate
external management controls.
Practice M-2.6
Remuneration of the company and
compensation of key decision-makers
is aligned with client interests.
Practice M-2.8
There is an effective risk-management
process to evaluate both the
organization’s business and
investment risk.
Practice M-3.2
The investment system is defined,
focused, and consistently adds value.
Practice M-3.4
The portfolio management process
for each distinct strategy is clearly
defined, focused, and documented.
 Subject Experts
Blaine Aikin is President and CEO of fi360, which provides training, tools, and resources in support of our mission
of promoting a culture of fiduciary responsibility and improving the decision making processes of investment fiduci-
aries.

Previously the Chief Knowledge Officer and Director of Training for fi360, he is the primary architect of the AIFA
program and a major contributor to the development of the Fiduciary Excellence concept that is at the heart of our
products and services. He is the author of numerous articles on the subjects of fiduciary responsibility and invest-
ment management, and the author of the monthly Fiduciary Corner column in InvestmentNews magazine.

Rich Lynch is the COO of fi360, which delivers training, tools and resources for investment fiduciaries. As one of
the main instructors for fi360 Training, he is instrumental in providing investment education and training programs
that award the Accredited Investment Fiduciary (AIF) and Accredited Investment Fiduciary Analyst (AIFA) profes-
sional designations. He also provides oversight to fi360 Tools, which has developed sophisticated Web-based tools
and reporting, including the innovative fi360 Fiduciary Score and the Fund Family Fiduciary Rankings for trustees
and investment professionals.

Rich assisted with the development of the industry's fiduciary handbook series, Prudent Practices for Investment
Fiduciaries.

Kristina's is the Director of Legal and Regulatory Affairs at fi360. Her primary role is to research, write, speak and
otherwise represent fi360 on legislative and regulatory developments impacting investment fiduciaries. She also
provides subject matter expertise to the fiduciary professional designation courses and software tools developed by
fi360, acts as legal liaison to outside counsel and serves in a compliance role in the organization.

Prior to joining fi360, Kristina served for over four years as a Special Counsel in the Office of Chief Counsel of the
Division of Trading and Markets at the U.S. Securities and Exchange Commission and specialized in broker-dealer
regulation. Prior to that, she was an associate with Troutman Sanders LLP in its Washington, D.C. office for two
years and specialized in federal energy regulation. Kristina earned her J.D., cum laude, at Georgetown University
Law Center, her MBA at Georgetown University's McDonough School of Business, and her B.S.B.A. in Accounting,
magna cum laude, at Robert Morris University

Andy Frommeyer is the Director of Products and Services with fi360. In this role, he oversees fi360's suite of prod-
ucts and services delivered through the Training, Tools and Resources business lines. He is responsible for the
development of a product from concept through to launch and the management and improvement of existing prod-
ucts.

In his preceding position with fi360, Andy directed the Tools line of business. He helped to develop the fi360
Fiduciary Score™ and the Fund Family Fiduciary Rankings™ as well as other proprietary fi360 innovations that
have become industry standards.

Andy has been with the company since its inception, helping to build it from a start-up operation to one of the most
well known training and technology providers in the industry.

Fi360 • 10 Emerson Lane • Suite 801• Bridgeville , PA 15017 • 412-221-0292 Phone • 866-390-5080 Toll-free phone