The major players are Asia Brewery Inc.; Asahi Breweries, Ltd.; TsingtaoBrewery Company Limited; Foster's Group Limited.2.4.trends and prospects
The concept of global markets was developed.
Asian beer markets were similar to the Philippine beer market, in that therewas one major player, followed by a few players.
There was the perception that anything imported was probably of betterquality than the local brand.
The expected payback period for a brewery is about 5-15 years depending onthe market.II
Mission/Vision/Objectives of the CompanyVisionSMC’s fundamental and historical philosophy — Proft with HonorThe following are SMC’s objectives:
To be constantly aware of the aspirations of the people and of the nation, andto ensure that San Miguel continues to make a major contribution towardsthe achievement of these aspirations.
To manufacture, distribute and sell throughout the Philippines foodproducts, beverages, packaging products and animal feeds, being ready at alltimes to add, modify or discontinue products in accordance with changes inthe market.
To diversify into fields which will ensure optimum utilization of managementresources and a substantial contribution to corporate profits.
To seek and develop export markets for new products as well as for thosealready being produced by the Corporation.
To generate a return on funds employed sufficient to ensure an adequate rateof growth for the Corporation, and to provide satisfactory returns tostockholders.
To provide an environment which is conducive to the development of theindividual and which encourages employees to realize their full capabilities.