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San Miguel Corporation

San Miguel Corporation

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Published by paopao3330

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Published by: paopao3330 on Aug 24, 2009
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Case Analysis:San Miguel Corporation:Facing the 1990s
Yuanhan Liu
Industry-Describe the industry or industries where the company operates.
Industry definition-define the need of the industrySan Miguel Corporation is the largest publicly listed food, beverage andpackaging company in the Philippines.It has been in the industry since 1890being founded by Don Enrique Maria Baretto.Since then,the SMC ensure that itsstrategy, organizational structure and processes, and external relationships wereadequate to confront the expected threats and to capitalize on the opportunitiesfacing it domestically and internationally.2.Overview of the industry2.1.market size and growthSan Miguel Corporation has a sizable international presence. The company hasover 100 facilities in the Philippines, Southeast Asia, China, and Australia. Itsmajor operating facilities include five breweries, four glass plants, two metalclosure and lithography plants, two plastic case plants, and a coconut oil mill.San Miguel is one of the Philippines' biggest private employers, with over 25,900employees.The company reported a net income of $171 million in 2005. As of the first half of 2006, the company's net income had grown 15 percent from a year earlier toP4.36 billion2.2.industry profitabilityThe company reported a net income of $171 million in 2005. As of the first half of 2006, the company's net income had grown 15 percent from a year earlier toP4.36 billion2.3.major players
The major players are Asia Brewery Inc.; Asahi Breweries, Ltd.; TsingtaoBrewery Company Limited; Foster's Group Limited.2.4.trends and prospects
The concept of global markets was developed.
Asian beer markets were similar to the Philippine beer market, in that therewas one major player, followed by a few players.
There was the perception that anything imported was probably of betterquality than the local brand.
The expected payback period for a brewery is about 5-15 years depending onthe market.II
Mission/Vision/Objectives of the CompanyVisionSMC’s fundamental and historical philosophy — Proft with HonorThe following are SMC’s objectives:
To be constantly aware of the aspirations of the people and of the nation, andto ensure that San Miguel continues to make a major contribution towardsthe achievement of these aspirations.
To manufacture, distribute and sell throughout the Philippines foodproducts, beverages, packaging products and animal feeds, being ready at alltimes to add, modify or discontinue products in accordance with changes inthe market.
To diversify into fields which will ensure optimum utilization of managementresources and a substantial contribution to corporate profits.
To seek and develop export markets for new products as well as for thosealready being produced by the Corporation.
To generate a return on funds employed sufficient to ensure an adequate rateof growth for the Corporation, and to provide satisfactory returns tostockholders.
To provide an environment which is conducive to the development of theindividual and which encourages employees to realize their full capabilities.

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