Professional Documents
Culture Documents
Creativity
Account Executive
Personal Equation
Unique Considerations
Types of ad agencies
Full Service Agencies
Modular agencies
In House agencies
Creative Boutiques
Mega agencies
The Specialists Agency
Structuring The Ad Agency
Chief executive
Account
Creative services Media services Support service
management
Compensation of Ad Agency
Media commission (15%)
Mark – up (17.65%)
Fees
- Fees commission
- Retainership