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  • Carat Media NewsLetter 718 Report

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    凱絡媒體週報
    3K views15 pages
    現今消費者面臨過多的廣告訊息與產品選擇，但產品卻缺乏差異，且替代性極高。在如此混亂與紛擾的媒體環境中，關係行銷(Relationship Marketing)的需求運應而生。本期凱絡週報將與讀者分享，到底何謂關係行銷，以及品牌該如何應用。

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    現今消費者面臨過多的廣告訊息與產品選擇，但產品卻缺乏差異，且替代性極高。在如此混亂與紛擾的媒體環境中，關係行銷(Relationship Marketing)的需求運應而生。本期凱絡週報將與讀者分享，到底何謂關係行銷，以及品牌該如何應用。

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    3K views15 pages

    Carat Media NewsLetter 718 Report

    Uploaded by

    凱絡媒體週報
    現今消費者面臨過多的廣告訊息與產品選擇，但產品卻缺乏差異，且替代性極高。在如此混亂與紛擾的媒體環境中，關係行銷(Relationship Marketing)的需求運應而生。本期凱絡週報將與讀者分享，到底何謂關係行銷，以及品牌該如何應用。

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 718

    Media Report

    (Nick Yen)

    (Multi-screening)
    21

    (Relationship Marketing)

    http://blog.outsourcemanagement.com/

    1.
    2.
    3.
    4.
    4RM

    http://www.freedigitalphotos.net/

    (Relationship marketing)

    (Peter Mayle)(Acquired Tastes)

    Mail Online

    www.dailymail.co.uk

    NEC

    . (CRM)(Prospect)

    (Customer)
    /

    CRM

    CRM

    www.flashissue.com


    .
    (Current Customer)(Lapsed Customer)

    http://oursocialtimes.com/

    (Acquisition) (Cultivation)
    (Conversion)(Retention)

    (Acquisition)

    (Cultivation)

    (Conversion)

    (Retention)

    - Friso
    RAPPFriso

    http://www.frisochina.com/

    - Friso

    http://www.frisochina.com/

    2008
    Salesforce

    Harvey Dent

    2007

    Harvey Dent
    email

    http://www.firstshowing.net/2008/why-the-dark-knights-viral-marketing-is-absolutely-brilliant/

    WhySoSerious.comHarvey

    Harvey


    http://www.rorysdeathkiss.com/

    (Carat)
    (Vizeum)(AAA)(Isobar)
    (Posterscope)(iProspect)


    carat.weekly@carat.com
    (02) 2717-5238 ext.9285

    APP

    APP for Android

    APP for iOS

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