Professional Documents
Culture Documents
The star has a special place in Texas history as well. The "lone star" is an older symbol predating
the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico.
It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official
nickname "The Lone Star State".
1964 – Present
1960-1963
The Green Bay Packers are a professional
American football team based in Green Bay,
Wisconsin. They are members of the North
Division of the National Football Conference
(NFC) in the National Football League (NFL) and
are the third-oldest franchise in the NFL.
The logo was born in 1962 when the Republic Steel of Cleveland approached the Steelers and
suggested that they consider the Steelmark, the insignia used by the American Iron and Steel
Institute (AISI), as a helmet logo to honor Pittsburgh's steel heritage. The Steelmark logo, a
circle enclosing three diamonds with inward-curving edges (see image on left) and the word
'Steel', was created by U.S. Steel Corp to educate consumers about the importance of steel in
their daily lives.
The logo's meaning was later amended to represent the three materials used to produce steel:
•
SuperBowl Logos
SuperBowl XXXVIII
SuperBowl XXXIX
SuperBowl XXXVII
SuperBowl XXXVI
SuperBowl XXXIV
SuperBowl XXXV
SuperBowl XXXIII
SuperBowl XXXII
SuperBowl XXV
SuperBowl XXIV
SuperBowl XXIII
SuperBowl XXII
SuperBowl XXI
SuperBowl XX
SuperBowl XVIII
SuperBowl XIX
SuperBowl XIV
SuperBowl XV
SuperBowl XII
SuperBowl XIII
SuperBowl XI
SuperBowl X
SuperBowl VIII
SuperBowl IX
SuperBowl V
SuperBowl IV
SuperBowl II
SuperBowl III
SuperBowl I
The SuperBowl logo varies each year and typically has something in it to represent the city
where the game is being played. SuperBowl XXI and XXVII were played at the Rose Bowl in
Pasadena and so have a touch of rose in the logo.
The Super Bowl XLI logo features the colors orange to represent the sun and blue for the ocean.
The "I" in the Roman numeral "XLI" was drawn to resemble a pylon placed at each corner of an
end zone because "the goal is to get to the game." This year's logo has the same shade of orange
as the logo of the host city's home team, the Miami Dolphins
Over the years, the logos have changed slightly but they have always depicted the face of the
chief.
AIRLINES LOGO
Although the logo resembles that of the Olympic Games, the airline is not named after the
biggest international sporting event but rather after the Twelve Olympians, the principal grouping
of gods and goddesses in Greek mythology, residing in Mount Olympus.
According to the Olympic Airways archives, the first logo of Olympic was a white eagle, bearing
much resemblance to a propeller, featuring five rings and the name Olympic. Just two years after
the first flight, Onassis asked his associates to design a new logo and the coloured rings were
created. Onassis wanted to copy the five coloured rings of the Olympic Games logo, but the
International Olympic Committee claimed the rights to the logo and so a new, six ring logo was
introduced. The first five rings stand for the five continents, while the sixth stands for Greece.
Colours used were yellow, red, blue and white
Delta Air Lines, is a major United States airline headquartered in Atlanta, Georgia that operates
an expansive domestic and international network, spanning North America, South America,
Europe, Asia, Africa, the Middle East and the Caribbean. In terms of passengers carried
(approximately 119 million in 2005),Delta is the second-largest airline in the world (behind
American Airlines).
The current Delta Airlines logo is a comprises of two 3-dimensional triangles representing a
larger triangle with the world DELTA next to it. The logo's origins can be traced back to 1959
logo which was the first time, the design was introduced. The logo (also called the widget) was
inspired by the swept-wing design of the DC-8 airplanes. The red, white and blue represented the
colors of the American flag. The logo has undergone some changes over the years with the the
logo being placed sideways, made softer etc, but the current logo is probably the most significant
change with the introduction of the solid red color. The 3-dimensional red widget logo reflects
Delta's successful transformation into a highly-differentiated, customer-focused airline
1947-1968
The original logo did not have any wings. The winged kangaroo
symbol was created by Sydney designer Gert Sellheim, and first
appeared in January 1947 to coincide with Qantas' introduction
of Lockheed L749 Constellations. These aircraft began operating
on the UK service in December 1947. They were the first Qantas
1947-1968
aircraft to carry the Flying Kangaroo and the first to operate right
through to London with Qantas crews. The kangaroo carried the
globe with its feet.
1968-1984
In 1968, the Flying Kangaroo was later placed in a circle and the
globe was dropped.
1968-1984
1984-2007
1984-2007
Notes: A logo created for the airline's 75th anniversary year was added to all Qantas jet aircraft
in 1995. Designed by Ken Cato, it brought together the Flying Kangaroo symbol and the words
'75 years' to mark Qantas' contribution to civil aviation
The logo the letter b in lower case, made up of a series of red elipses.
• The "b" in a contemporary design style, symbolises both Brussels and Belgium.
• In graphic terms, the "b" is made up of a series of ellipses that represent the extended network
• The blue is a reminder of the values that are carried forward from SN Brussels Airlines while
the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally
reassuring and reliable while red is youthful and dynamic.
Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen
dots bringing bad luck. The logo now contains fourteen dots
It should not be a huge surprise to find many airline logos based on birds but have you ever
wondered what are the most popular birds on airline logos. I did some research on this and the
results are below.
The two most popular birds are the crane and the eagle. The table below has a longer list.
Centralwings - A Skua
Lufthansa - A crane
Mexicana - An eagle
TAROM - A swallow
Taking its name from Druk, the airline was founded in 1981, ten
years after Druk Gyalpo His Majesty King Jigme Dorji
Wangchuck gradually began to open up the Kingdom from self-
imposed isolation, and seven years after welcoming its first
foreign visitors. As the only airline flying into Bhutan, Drukair
has become a lifeline with the outside world for the Bhutanese
people, as well as supporting emerging inbound tourism and
export markets.
The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology.
Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is
central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called
Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings -
because of Druk
BEER LOGO
Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing
company, founded in 1864 by Gerard Adriaan Heineken in
Amsterdam. Heineken owns and manages one of the world's leading
portfolios of beer brands. The principal international brands are
Heineken and Amstel. Heineken is positioned as a premium brand,
except for their home market in the Netherlands. Heineken is the
leading beer brand in Europe and Amstel is the third largest. In
Europe, Amstel is positioned in the mid-priced mainstream segment,
the largest segment of the market, and is available in more than 90
countries around the world.
Heineken claims that it really has two brand logos - the Authenticity logo and the Star-Heineken
logo.
• Authenticity logo has been specially developed to communicate and reinforce the brand’s
brewing quality, heritage and authenticity. Its primary application area is direct beer related
items.
• Star-Heineken logo has been specially developed to communicate and reinforce the modernity
and vitality of the brand. It may be applied in communication, sponsorships, merchandise and
packaging. Star-Heineken on a Heineken green background is preferred above on a white
background, it reflects the character of the brand better.
The green bottle with racetrack label is the origin of the brand’s visual identity.
According to Wikipedia, the three 'e's on the Heineken logo are tilted backwards slightly, making
them look like they are smiling. The smiling Es were brought in as the original label was thought
too formal for the beer.
As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs
approximately 64,000 people. It brews and sells more than 170 international premium, regional,
local and specialty beers, including Cruzcampo, Tiger, Zywiec, Starobrno, Zagorka, Birra
Moretti, Ochota, Murphy’s, Star and of course Heineken
CAR LOGO
Abarth Logo - Design and History
The four rings in the logo have nothing to do with the Olympic rings.
The Audi logo is a registered trademark of the Audi Corporation. Use of the logo here does not
imply endorsement of the organization by this site.
The Citroen logo looks like something you might see on an American
cartoon soldier - two inverted Vs. Andre Citroen - imagine one of those
old black and white photographs with an ancient man in a white beard -
started in the motor trade by building gear wheels before branching out
into the motorcar, and the twin chevrons << are meant to represent gear
teeth in honour of the old engineer's early fettlings
The company's famous "double chevron" logo derives from André Citroën's early business in
gear-cutting the company pioneered mass production of double helically-cut gear teeth, which
mesh together in a chevron.
The Citroën logo is a registered trademark of the Citroën Corporation . Use of the logo here does
not imply endorsement of the organization by this site.
All racing fans are very familiar with the famous Ferrari "prancing
horse" symbol. The famous symbol of Ferrari is a black prancing horse
on yellow background, usually with the letters S F for Scuderia Ferrari.
The horse was originally the symbol of Count Francesco Baracca, a
legendary "asso" (ace) of the Italian air force during World War I, who
painted it on the side of his planes. Baracca died very young on June 19,
1918, shot down after 34 victorious duels and many team victories.
He soon became a national hero. Baracca had wanted the prancing horse on his planes because
his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their
first years of life and had no separate administration), and also because he himself was reputed to
be the best cavaliere of his team.
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the
choice of a horse was perhaps partly due to the fact that his noble family was known for having
plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the
rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart
on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its
prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the
centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into
english as mare garden or stud farm, into italian as "scuderia").
On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the
Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars,
suggesting that it would grant him good luck, but it the first race at which Alfa would let him use
the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari
left the horse black as it had been on Baracca's plane; however, he added a yellow background
because it was the symbolic color of his birthplace, Modena. The prancing horse has not always
identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's
father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as
Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private
agreement between the two brands. The prancing horse is now a trademark of Ferrari.
I happen to live in Los Angeles and on a trip to the famous Rodeo drive in Beverly Hills, I
happened to see three Ferraris in a space of 5 minutes, quite fascinating.
The Ferrari logo is a registered trademark of the Ferrari Corporation. Use of the logo here does
not imply endorsement of the organization by this site.
The FIAT name is an acronym for Fabbrica Italiana Automobili Torino
(Italian Car Factory of Turin), founded by a group of investors--Giovanni
Agnelli among them--in 1899. The current Fiat logo has the letters F-I-
A-T written with a silver line between each of them. The lines were
added by the company’s design chief when one day passing under the
factory, he noticed the sky at the backdrop of the huge FIAT letters on
the top of the building. The lines added are actually the spaces that he
saw in the name over the building and decided to keep it.
FIAT was founded in Turin on July 12, 1899. The first plant, inaugurated in 1900 at Corso Dante,
had 235 employees and produced 24 automobiles. The first automobile to bear the Fiat brand
name was a model 4 HP.
The Fiat logo is a registered trademark of the Fiat Corporation. Use of the logo here does not
imply endorsement of the organization by this site.
This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor
Company had been around. It was named the "Centennial Blue Oval".
The Ford logo is a registered trademark of the Ford Corporation. Use of the logo here does not
imply endorsement of the organization by this site.
The Hyundai Motor Company (HMC) is a South Korean
company manufacturing automobiles. Their automobiles are
available in many countries around the globe. In 2003 it was
South Korea's largest car maker and the world's seventh largest
car maker.Its slogan is "Drive your way". Hyundai Motor
Company is a division of Hyundai Motor Group which also
manages Kia Motors
The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also
supposed to be symbolic of the company's desire to expand. The ovaloid shape indicates the
company's global expansion and the slanted, stylized 'H' is symbolic of two people (specifically
the company and customer) shaking hands.
Click here for more information on the History, Design and Meaning of Car Logos. The
respective logos are registered trademarks. Use of the logo here does not imply endorsement of
the organization by this site.
The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly
built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on
the front of the car
The Jeep logo as it stands currently represents the front of the
vehicle. It consists of two circles representing the headlights and
vertical bars representing the grill in the front of the car. The word
Jeep runs on top of the logo.
Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it
didn't really originally have a logo unless you count the word "Jeep" in parentheses, which
appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably
the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator
hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing
the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a
stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a
stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the
"Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by
blue.
The interesting thing about this logo is that never seen on the car itself. The car just has the
words "Jeep" on it. The logo is primarily used for advertising and marketing purposes.
Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944
as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia
produced
the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51
percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese
language with the first syllable, ki, meaning to "arise or come up out of." The second part of the
word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of
Asia." Its slogan is "The Power to Surprise".
Lamborghini is an Italian manufacturer of high performance sports
cars based in the small Italian village of Sant'Agata Bolognese, near
Bologna. Lamborghini is now a subsidiary of German car manufacturer
Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is
the main counterpart to Ferrari in the italian sports car business. The
Italian company was founded in 1963 by businessman Ferruccio
Lamborghini, who owned a successful tractor factory.
The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal
sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly
most have been spanish bulls not italian).
Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a
black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse
on a yellow background). It is believed that this was no accident on the part of Lamborghini, who
had a long standing (and not always friendly) rivalry with Ferrari.
1975 - This
mark was
introduced at
the same time
as Mazda’s
new Corporate
Identity System
(CIS) in 197.
Between 1975
and 1991,
Mazda did not
have an official
symbol, only a
stylized version
of their name;
the previous
blue "m"
symbol was
still used in
some
dealerships up
until the 1980s,
but later on a
plain blue
square next to
the Mazda
name was often
used on dealer
signs and
documentation.
1991 - The
logo shown
here was
introduced as
the new
product mark
for Mazda in
1991. The
shape
symbolises the
characteristics
of wings, sun
and the circle
of light.
1992 - Shortly
after the release
of the new
symbol, the
design was
smoothed out
to reduce its
similarity to
Renaults.
1997 - A
redesigned
symbol was
introduced in
1997; it is a
stylized "M"
meant to show
Mazda
stretching its
wings for the
future.
Capturing the
spirit of
Mazda, the
stylised "M"
evokes an
image of wings
in flight and
symbolises the
Mazda’s flight
toward the
future. The "V"
in the centre of
the "M"
spreads out like
an opening fan,
representing
the creativity,
vitalty,
flexibilty and
passion that is
Mazda. The
symbol as a
whole
expresses the
sharp, solid
feeling that
Mazda will be
seeking in all
of its products.
The dynamic
circle
symbolises our
readiness to
spread our
wings as we
enter the 21st
century