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Arts Administration and the Cultural Sector Syllabus

Arts Administration and the Cultural Sector Syllabus

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Published by Michael Rushton

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Published by: Michael Rushton on Sep 04, 2009
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AADM Y535 – Arts Administration and the Cultural SectorFall 2009
Instructor: Michael RushtonOffice: SPEA 201AOffice hours: Tues. & Thurs. 9:30 – 11:00 or by appointment or if my door is open.Email:mirushto@indiana.edu 
Course Description
 In this introductory course to the Arts Administration program we will study the marketenvironment in which arts administrators work, in particular looking at the relationships,formal and informal, between artists, ‘humdrum’ workers, administrators, and consumers.From small art galleries to major feature films, arts administrators face the task of coordinating the work of creative talent and other professionals to bring the work to theconsumer, and we will examine how this coordination is carried out.Of course, administrators in the newsprint or shipping industries also need to work withcomplex relationships, and so we will want to consider the many ways in which the arts,in all their variety, are
from other sectors, and the implications of thesedifferences for how works of art are produced and brought to market.
There is no text to purchase for this course. In the past I have relied upon Richard E.Caves,
Creative Industries: Contracts Between Art and Commerce
(Harvard UniversityPress, 2000), and so there are many used copies of it around – it remains a veryinteresting text, and worth browsing on the various topics we cover. But it is not required.Each week I will post some lecture notes on OnCourse, and there are typically additionalreadings. In the outline below, links are provided, except for cases where the reading is a journal article for which IU has an online subscription. You access those articles asfollows:Go to the IU homepage, then:
Click “Libraries”
Click “Resource Gateway”
Click “Online Full-Text Journals”
Type the “Journal Title” in the space provided, and click “Search”
Often a few possible links are given – choose one that includes the year you arelooking for.If you have any troubles, let me know!
 Schedule and Readings
This is the plan, although amendments are possible due to unforeseen events, interestingtopics that become especially newsworthy, new publications, etc.
Sept. 4: Some very useful economics: supply and demand and setting prices.
MR, “September 4 notes” [On OnCourse].
Sept. 11: Some more very useful economics: costs and rents.
MR, “September 11 notes” [On OnCourse].Cost disease in the arts:
 In Agatha Christie's autobiography, she mentioned how she never thought she would ever be wealthy enough to own a car - nor so poor that she wouldn't have servants...
 W. J. Baumol and W. G. Bowen, ‘On the performing arts: the anatomy of their economicproblems’
 American Economic Review, Papers and Proceedings
55(1/2) (1965):495-502.William J. Baumol, ‘Children of Performing Arts, The Economic Dilemma: The climbingcosts of health care and education’
 Journal of Cultural Economics
20(3) (1996):183-206.Tyler Cowen, ‘Why I do not believe in cost disease’
 Journal of Cultural Economics
20(3)(1996): 207-214.
Sept. 18: What makes the cultural sector different?
Richard E. Caves,
Creative Industries
(Harvard University Press, 2000), “Introduction:economic properties of creative activities” [OnCourse] (A fascinating book oncontracts and organization in the arts and entertainment – worth buying a copy(there are lots of used ones around)).
Sept. 25: Nonprofit firms in the arts
 Why nonprofits?Henry B. Hansmann, “The role of nonprofit enterprise”
Yale Law Journal
89(5) (April1980): 835-901. [note this is online in the JSTOR Arts and Sciences IVCollection].
Paul DiMaggio, “Nonprofit organizations and the intersectoral division of labor in thearts” in Walter W. Powell and Richard Steinberg (eds.)
The Nonprofit Sector: A Research Handbook, 2
(Yale University Press).[http://www.princeton.edu/~artspol/workpap/WP30-DiMaggio.pdf ].How do we measure success in nonprofits?Steven Kerr, “On the Folly of Rewarding A, While Hoping for B”
 Academy of  Management Journal
18(4) (1975): 769-783.Stephen E. Weil, “Performance indicators for museums: progress report fromWintergreen”
 Journal of Arts Management, Law & Society
23(4) (Winter 1994):341-51.Robert S. Kaplan, “Strategic performance measurement and management in nonprofitorganizations”
 Nonprofit Management and Leadership
11(3) (Spring 2001): 353-370.Larry Weinstein and David Bukovinsky, “Use of the balanced scorecard and performancemetrics to achieve operational and strategic alignment in arts and culture not-for-profits”
 International Journal of Arts Management 
11(2) (Winter 2009): 42-55.Nonprofit pricing:Richard Steinberg and Burton A. Weisbrod, “Pricing and rationing by nonprofitorganizations with distributional objectives” In B. Weisbrod (ed.)
To Profit or Not to Profit 
(Cambridge University Press, 1998). [OnCourse].Dennis R. Young and Taehyun Jung, “Mission-market tensions and nonprofit pricing”Andrew Young School of Policy Studies, Georgia State University, WorkingPaper 08-03 (2008). [Free download here:http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1083806].
Oct. 2: Class does not meet – Arts Administration Symposium (details to follow).Oct. 9: Arts consumers
The state of high art consumption:National Endowment for the Arts,
 Arts Participation 2008: Highlights from a NationalSurvey
(2009) [http://www.nea.gov/research/NEA-SPPA-brochure.pdf ].Where do arts consumers come from?

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