Political parties on Web 2.0: The Norwegian Case @Dyvind Kalnes Lillehammer University College Presentation for 5th ECPR General Conference, Potsdam 10-12 September 2009 Full paper can be downloaded from homepage: http://ansatt.hil.no/oyvindkHow the Web is restoring democracy to politics Howard Dean Wikipartia http://www.forbes.com/for bes/2007/0507/094.html The Internet is the most significant tool for building democracy since the invention of the printing press. They can network with like-minded individuals to create a technology-enabled global grassroots movement. Political parties have to evolve with the times: If we don't, we lose. Power is shifting away from centralized messaging and toward voters who demand that politicians listen to them before speaking to them.How have the Norwegian parties handled the appearance of Web 2.0? 1. Level and timing of Web 2.0 adoption? 2. Format of Web 2.0 adoption: E-ruptions (Pascu et.al) vs Web 1.5 (Jackson & Lilleker) © Vertical dimension: Bottom up / mulitilaterality vs. Top — down/unilaterality ® Horisontal dimension: Increasing the visibility of small or new parties vs. reflecting existing party strength