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Industrial Exposure

Industrial Exposure

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Published by sahil

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Published by: sahil on Sep 15, 2009
Copyright:Attribution Non-commercial

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03/27/2013

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PROJECT REPORTONM
ARKET
 
ANALYSIS
 
OF
LG
CONSUMER 
 
DURABLES
 
1
 
ACKNOWLEDGEMENT
We wish to express our sincere thanks to
Prof. Mr. SANJAY MANOCHA, FACULTY- BHARATIVIDYAPEETH UNIVERSITY’S INSTITUTE OF MANAGEMENTAND RESEARCH
for giving us the opportunity to work on themarketing plan of a company. This has given us the insight of how the various theoretical concepts are applied in anorganization.
 
I got the opportunity to do a challenging project inLG ELECTRONIC (INDIA) The project is the important part of our study and gives us a real practical exposure to the corporateworld.I also thank to
Dr. Sachin S. Vernekar, Director, BHARATIVIDYAPEETH UNIVERSITY INSTITUTE O MANAGEMENT &RESEARCH
for giving me chance to get such an experience andgiving me chance to get an industrial experience.
2
 
INDEX
1)Executive Summary2)Preface3)Introduction4)Classification of Consumer Durables5)Scope6)Opportunity & Threats7)History of Company8)Global Operations9)Business Areas & Main Products10)Slogan & Symbol11)Partnership12)Strategic Alliance13)Internal Culture of L.G.14)Mission15)Product Leadership16)Code of Conduct17)L.G. India18)R&D Potential19)Major Key Success Factors20)Marketing and Distribution21)Customer Service
3

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hiiiiiiiii dud plz help me send this project my id praveensaraswat85@gmail.com
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