The 3C's Model of Kenichi Ohmae describes a strategic triangle of customer, corporation, and competition. The model suggests segmenting customers by objectives and coverage, resegmenting markets based on changes, and selecting corporate strategies like make-or-buy decisions and improving cost-effectiveness. It also advises capitalizing on competitor differences and streamlining management through selective focus on key resources.
The 3C's Model of Kenichi Ohmae describes a strategic triangle of customer, corporation, and competition. The model suggests segmenting customers by objectives and coverage, resegmenting markets based on changes, and selecting corporate strategies like make-or-buy decisions and improving cost-effectiveness. It also advises capitalizing on competitor differences and streamlining management through selective focus on key resources.
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The 3C's Model of Kenichi Ohmae describes a strategic triangle of customer, corporation, and competition. The model suggests segmenting customers by objectives and coverage, resegmenting markets based on changes, and selecting corporate strategies like make-or-buy decisions and improving cost-effectiveness. It also advises capitalizing on competitor differences and streamlining management through selective focus on key resources.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
2 09/15/09 Customer based strategies Segmenting by objectives
Asian School of Business
3 09/15/09 Customer based strategies Segmenting by customer coverage
Asian School of Business
4 09/15/09 Customer based strategies Resegmenting the market
Asian School of Business
5 09/15/09 Customer based strategies Changes in customer mix (demography, distribution channels, customer size etc.)
Asian School of Business
6 09/15/09 Corporate-based strategies Selectivity and sequencing
Asian School of Business
7 09/15/09 Corporate-based strategies A case of make or buy (For eg. subcontracting assembly operations)
Asian School of Business
8 09/15/09 Corporate-based strategies Improving cost-effectiveness Reducing the basic costs Cherry-picking the high-impact operations Share a certain key function or resource
Asian School of Business
9 09/15/09 Competitor-based strategies The power of an image
Asian School of Business
10 09/15/09 Competitor-based strategies Capitalizing the profit and cost-structure differences
Asian School of Business
11 09/15/09 Competitor-based strategies Hito-Kane-Mono for streamlined corporate management (people, money and things)