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MegaTrends and the World of 2020

At the intersection of business and technical trends


Charlie Bess, P .E. HP Fellow, Application Business Services Americas Chief Technologist

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Drivers of Change

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Security
Hacking is free

Government & Society Transportation


Flattening world Pockets of instability

Religion

Expanding Impact

Demographics
Older consumer Urbanization

Business

Security challenged Move bits not atoms Tight economics

Health

New competitors Coopition everywhere Need to Share

Science & Technology


Bandwidth is distance Attention engineering Context is king

Economy
The new normal The Joule as currency

Personalized Healthcare Longer, Healthier life* Chronic is normal

Environment
Measurement driven

Education
Better educated* Distance learning

Work
Human augmented automation Everyone is a contractor Diverse workforce

Food & Agriculture


Water constrained Robotics

* Not all the world may participate

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Technical Enablers

A conflict between abundance and scarcity

New Value
Open Source SaaS Licensed SW
Unlimited Applications Unlimited Data

Mobile devices Sensors (audio, video, GPS) Derived data

Unlimited Computing

Cloud Mobile Distributed


Unlimited Connection Limited Attention

4G, 5G Multi-Gigabit networks Social networks


Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Analytics Automation Security

Scarcity Will Drive New Work Models


Growth in Developing World, Demand for Scarce Resources, Skill Shortages

Work is increasingly a collaborative experience not a place New careers enabled by technology Virtual companies an aggregation of contracted services Multiple jobs / careers, not one job for life Constant learning - continual education and re-training Migration to meet work demands Changing role of IT Department Automation of normal

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Technologically the world will be very different

Extrapolated World of 2020

Population

Healthcare Economics

7.675 billion people globally Digital Natives Significant portion of the workforce Cost of human DNA Sequencing <$100 China likely to overtake US GDP $25 Billion

Global Sensor Market Internet

Information Technology

9.6 Billion mobile subscribers

1.1 Billion broadband subscribers


>30 billion Nodes (Internet of things) >300 Exabytes per month of traffic Cyber Security Market : >$120 Billion System memory (DRAM) = 582MB/$ Transistor per $ (average) = 4 Billion Data: 44 time increase over 2009 Magnetic Storage = 2 Terabytes per $

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Software: Average car will contain 10 Billion lines of code

New Style of Business (and IT)


Social Media Cloud

Systems of Engagement

New Style of IT

Systems of Action

Systems of Record
Devices

Client / Server

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Major Trends Shifting The View of the Future


Enterprise 3.0

Personalization Sustainability

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Modeling & Simulation

Explosion at the Edge

Explosion at the Edge

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Explosion at the Edge

Sensing

Why is this happening?


Source: John A. Rogers Source: John A. Rogers

Source: Sensor Wireless

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Information from the Internet of Things:


More data than we can imagine, but it's context that's important
Today data scientist use

Geopbyte

Yottabytes to describe the


amount of social metadata that flows across the Internet today In the near future,

Brontobyte
This will be our digital universe tomorrow

10
24

27

10
21

30

Yottabyte

universe today Brontobyte will be theThis is our digital = 250 trillion of DVDs

measurement to describe the type of sensor data that will be generated from the Internet of Exabyte Things 1 EB of data is created on the internet each day. The

10

10
18

10

Zettabyte
1.3 ZB of network traffic by 2016

proposed Square Kilometer Array telescope will generated an EB of data per day

1015
12

Petabyte
The CERN Large Hadron Collider generates 1PB per second

10

Terabyte

109

500TB of new data per day 6 10 are ingested in Facebook databases Megabyte
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Gigabyte

Modeling, Simulation & Automation

Need for Speed

Why is this happening?

Speed of Action Speed of Change

Sense & Respond to Cause & Effect

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Translation of data into value


An intelligent end-to-end approach delivers the right information to the right person at the right time Executive Dashboards Enterprise Search Customer Interaction Predictive Analytics Web Engagement

Intelligent End-to-end Approach


Variety Velocity Volume
(Sales)
Social Media

Video

Audio

Email

MGD

Texts

Transactional Data

Word, Excel

Logs

Clickstream Data

Images

Transactional

Operational

Strategic

CRM

Web

(Procurement)

ERP

Supply Chain
(Ops)

HR

Machine Generated Data

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Personalization

The New Consumers

Why is this happening?

Immediate no tolerance for latency Simple a requirement for acceptance Quality expected No failures tolerated Enterprise (trans-Enterprise) integration Personalized necessary & situational Secure/Private you secure, I control Participative be part of the change Mobile no gaps allowed

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

BYOD is about more than devices Its about the experience

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enterprise 3.0

Deeper Understanding of the Power of the Web


Negative Response Time

Why is this happening?

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Youll need autonomous agents that manage by exception


Todays cloud techniques will be applied to the rest of the business

Today, IT Ops staff can receive dozens of alerts ranging from critical to system spam

Alerts are collected & analyzed real-time changes are made optimizing reliability and the use of resources like energy and bandwidth

The environment isolates critical alerts it cant handle and sends them to individuals who can act on them

Less critical anomalies are batched up and sent to only those who can affect changes

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enterprise 3.0
Enterprise 1.0
Org Structure Operational Flow Structure Governance Source of change Driver for change Organizational theory Collaboration Owners Information attitude Information structure Information organization Information flow
Hierarchy Friction Bureaucracy Rigid IT-driven technology/Lack of user control Top down

Enterprise 2.0
Flat Smooth Agility Flexible User-driven technology Bottom up

Enterprise 3.0
Networked - self assembling Modeled and simulated Predictive, self optimizing Self-organizing Need driven technology Holistic

Centralized
Teams are in one building/one time zone

Distributed
Teams are global

Context-enabled
Services collaborating across borders

Silos and boundaries


Need to know Information systems are structured and dictated Taxonomies Scheduled Complex Closed/proprietary Long time-to-market cycles

Fuzzy boundaries, open borders


Transparency

Dynamic boundaries
Need to share

Information systems are emergent


Folksonomies On demand Simpler Open Short time-to-market cycles

Knowledge systems
Semantics Proactive and fit to purpose Dynamically configured Negotiated automatically Mass customization

Interfaces
Standards

Product cycles

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Sustainability

Why is this happening?

Expectation Regulation Constraining Corporate Responsibility

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Futurists tend to describe change like this...

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

However, Change Feels More Like This

Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

You can plan for the future you want instead of the one youll end up with.

Final Thoughts
The World of Tomorrow will be characterized by
Many factors that enable change are predictable, so plan to take advantage of them. Scarcity affects value Determine how what is abundant can maximize the value of what is scarce The rate of change and transformation is increasing. We need to prepare people to assimilate and take advantage of change. The increasing digitization of society, commerce, personal and professional lives is not a replacement for todays processes and systems, but adds capabilities Social influence is beyond the control of any individual ecosystem but will impact all organizations, so make it work for you.
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Charlie Bess +1 469 767-2311 charlie.bess@hp.com Blog: www.hp.com/go/tnbt Twitter: @cebess 2014 President of the International Society of Service Innovation Professionals (ISSIP.org)
Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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