Cloud Computing: Beyond The Hype

Cloud beyond the hype, a vehicle for information
Christian Verstraete Chief Technologist Cloud Strategy
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The World is increasingly digital, mobile, virtual & personal

Thomas Friedman quoting Carly Fiorina in The World is Flat
To remain static is to lose ground.

David Packard
The first stage

reach
The Net
Connectivity
1960
4
1970
1980
1990
2000
2005
2010
2020
Stage 1: The Internet: Connectivity
ubiquitous, uniform access to devices
The second stage

reach
The Web
Information & e-commerce
The Net
Connectivity
1960
6
1970
1980
1990
2000
2005
2010
2020
Stage 2: The Web: Information

U
U
U
U
U
ubiquitous, uniform access to information

U
U U
U U
The third stage

reach
The Cloud
Services
The Web
The Net
Connectivity
1960
8
1970
1980
1990
2000
2005
2010
2020
Stage 3: The Cloud: Functionality
ubiquitous, uniform access to services
The service provider role is key

C
L
HV HV L HV C B A C T HV L A B HV HV HV HV HV C C B C B
Commodity [bit/s Resource bytes Provider cycles] High-value Service Provider Large Enterprise as Service Provider Broker
HV
L
T
T
A
Trader
Aggregator
10
From Technology to Service Orientation
Organized around Technology Silos Focused on Operations Slow in responding to business needs
11
Focused on the user and his digital experience Organized around Services Agile and Responsive
The fourth stage

reach
The CeNSEr
The Cloud The Web The Net
Connectivity
CeNSE: Central Nervous System for the Earth
Sensations Services
seeing hearing tasting touching smelling
1960
12
1970
1980
1990
2000
2005
2010
2015
2020
Stage 4: The CeNSEr: Sensations
ubiquitous, uniform access to the real world
13
Where will sensors appear? Everywhere.
Wildlife tracking
Security/Access
Geo physical mapping
Infrastructure health
Home automation Home security
Real-time traffic conditions
Water / Gas
Climate monitoring
Tsunami warning
14
Merchandise tracking
Airframe integrity Passenger comfort
What does this mean for you?
Everything is digital
16
Were increasingly connected
17
Improve Experience Build Communities
18
E-book Sales
We may be discovering that e-books are well suited to some types of books (like genre fiction) but not well suited to other types (like nonfiction and literary fiction) and are well suited to certain reading situations (plane trips) but less well suited to others (lying on the couch at home). The e-book may turn out to be more a complement to the printed book, as audiobooks have long been, rather than an outright substitute.
Source: http://www.washingtonpost.com/blogs/wonkblog/wp/2013/08/08/e-book-sales-are-leveling-off-heres-why/
19
Disrupting IT developments: creating opportunity

Volume of data by 2020: 35 Zettabytes The how is becoming as important as the what A tremendous opportunity to re-invent a business, a social interaction
Mainframe
Client/server
Internet
Mobile, social, big data, cloud
And every 60 seconds:

98,000+ tweets 698,445 Google searches 168 million+ emails sent 217 new mobile web users
20
Combination of technologies provide opportunities

Cloud
New Business Models New products
New services
Mobile
Big Data
New customer relationships
Social
New go-to market approaches
21
Paradigm Shift of Cloud Computing
22
Speed in business is increasing dramatically

30 minutes 5 seconds Trading analytics
20 minutes
8 hours
30 seconds
10 seconds
Airline operations
Call center inquiries
1 day
1 day 3 days 3 days 3 days 1 month 5 days 6 weeks 8 weeks 107 106 105 104 1,000 1 day 1 hour 1 hour 5 minutes
10 seconds
30 seconds 45 seconds
Track financial position

Supply chain updates Mail/express/fax/e-mail Document transfer Phone activation Refresh data warehouse Trade settlement
24 hours
5 Minutes 100 10 1 0.1
Build-to-order PC
Server Provisioning Seconds
23
Introducing the Prosumer

The new end-user for IT
The Prosumer uses the platforms and devices they choose in order to access data and applications they feel makes them more productive
Prosumer
The Prosumer is always connected, consuming services on their terms
24
Can those technologies help you innovate?

Business Innovation
New business models, processes and efficiencies
Product/ Services Innovation
LOB Management
Combine the new technology, IT and business capabilities for unique service and product offerings Cloud, Mobile, Social and Technology Innovation Big Data are new technologies that enable to Exploiting technologies provide new capabilities innovation throughout the enterprise and its All ecosystem Business Units
IT Innovation
Transform IT from a supporting cost centre to a service provider to LOB
Ecosystem Innovation
Combine own strengths with the ones of the partner network to increase market responsiveness Functions
IT
25 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Example: Paul McCartney Library
Source: http://www.paulmccartney.com/
26
Example: Customer Sounding Board

First ever open source engineering project of a big automotive OEM > 17.000 participants were involved in the design of a new, groundbraking vehicle Technical interface were standard Web 2.0 technologies plus a special web-interface to enable exchange of design and spec information
http://www.fiatmio.cc/en/ http://www.fiatmio.cc/makingof/en/category/video/
27
Example: Ideation driven Product Design
Combines crowdsourcing with collaboration to reinvent the product development process
www.quirky.com
Example: Product/Service Innovation

Cloud Enabling GPS Current Situation: Successful product Alternate GPS Traffic Jam Future Possibility Combining internet of things Using Location Services Propose multiple alternate routes
29
Lets Dream a Minute
Propose, Consult, Deliver, Interact

Sources Readers Project Gutenberg Free-eBooks.net BookPrep Google Books Amazon
Scanned Books
Digital Manuscripts
Smashwords Lulu Amazon Kindle Direct Publishing
Read Discuss Advice Rate Suggest
Public Archives
How could the library evolve

Librarian
Books Advice Comments Discussion Ratings Extracts
User
Community
Human Information
Information that is created by people and understood by people
Social Media
Video
Audio
Images
Document
Email
90%
Text
Search engine
Transactional data
IT/OT
Mobile
33
Copyright Hewlett-Packard Company, L.P. The information contained herein is subject to change notice. owners. Copyright 2013 HP Autonomy. All Development rights reserved. Other trademarks are registered trademarks and the properties of without their respective
Welcome to unstructured data analysis

Connectivity to touch points across websites, contact centers, and the social web drive broad user applications
Brand reputation mgmt. Cross channel optimization Next-gen speech analytics Voice of the customer Customer experience analytics Customer interaction survey Operational efficiency First contact resolution Social media monitoring
Explore
Collect
Web
34
News
Email
Blog
Voice
Review
Survey
Video
Apps
I want to read a book fitting my mood

Ive been traveling all day, feel lonely and tired. I finally reached the hotel. Looking for a great beer and an easy book to read. Could I go to the library, describe my mood and get some suggestions of books fitting what Im looking for now?
Analyzed
Meta data
Suggestions Mood
35
And the cat in all of that?

Not all books lend themselves to ereading So, through your advise you can attract new customers/readers The cat is safe, dont worry
36
Conclusion
Have I just teased your imagination?

The opportunities are endless, we are only limited by our imagination New business models are emerging, its up to us to think through them and identify the ones that make sense The technology is there, now it is up to us to turn it into services & business Information technology is entering everything we do, we better be aware of it.
38
But it will require some Lateral Thinking

Cupertino, October 5th, 2011 Steve Jobs has passed away
Source: Tech Crunch
Sinai, around 1513 BC Moses receives the Stone Tablets

Source: Exodus 19:1
39
Thank you
E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve

Cloud Computing: Beyond The Hype

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Cloud Computing: Beyond The Hype

Uploaded by

Copyright:

Available Formats

Cloud beyond the hype, a vehicle for information

Christian Verstraete Chief Technologist Cloud Strategy

The World is increasingly digital, mobile, virtual & personal

Thomas Friedman quoting Carly Fiorina in The World is Flat

To remain static is to lose ground.

The first stage

Stage 1: The Internet: Connectivity

ubiquitous, uniform access to devices

The second stage

Information & e-commerce

Stage 2: The Web: Information

ubiquitous, uniform access to information

The third stage

Stage 3: The Cloud: Functionality

ubiquitous, uniform access to services

The service provider role is key

From Technology to Service Orientation

The fourth stage

Information & e-commerce

seeing hearing tasting touching smelling

Stage 4: The CeNSEr: Sensations

ubiquitous, uniform access to the real world

Where will sensors appear? Everywhere.

Geo physical mapping

Home automation Home security

Real-time traffic conditions

Airframe integrity Passenger comfort

What does this mean for you?

Were increasingly connected

Improve Experience Build Communities

Disrupting IT developments: creating opportunity

Mobile, social, big data, cloud

And every 60 seconds:

Combination of technologies provide opportunities

New customer relationships

New go-to market approaches

Paradigm Shift of Cloud Computing

Speed in business is increasing dramatically

Track financial position

Introducing the Prosumer

The Prosumer is always connected, consuming services on their terms

Can those technologies help you innovate?

Product/ Services Innovation

Example: Paul McCartney Library

Example: Customer Sounding Board

Example: Ideation driven Product Design

Combines crowdsourcing with collaboration to reinvent the product development process

Example: Product/Service Innovation

Lets Dream a Minute

Propose, Consult, Deliver, Interact

Smashwords Lulu Amazon Kindle Direct Publishing

Read Discuss Advice Rate Suggest

How could the library evolve

Information that is created by people and understood by people

Welcome to unstructured data analysis

I want to read a book fitting my mood

And the cat in all of that?

Have I just teased your imagination?

But it will require some Lateral Thinking

Sinai, around 1513 BC Moses receives the Stone Tablets

E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve

You might also like