PROJECT ON AMUSEMENT PARK

OPM PROJECT
TERM – II
AUGUST 2009

BY RAVI AGARWAL
ROLL NO. 19
EPGDM – 4
 PROJECT ON AMUSEMENT PARK

GLOBSYN BUSINESS SCHOOL

1. PRODUCT - AMUSEMENT PARK

Amusement park is the generic term for a collection of rides and other entertainment
attractions assembled for the purpose of entertaining a large group of people. An
amusement park is more elaborate than a simple city park or playground, usually providing
attractions meant to cater to children, teenagers, and adults.

Amusement parks evolved in Europe from fairs and pleasure gardens which were created
for people’s recreation. The oldest amusement park of the world (opened 1583) is Bakken, at
Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and
expositions were another influence on development of the amusement park industry.

2. PROCESS/STEPS

Following are the necessary steps required to build a New Amusement Park;

• Feasibility study is the first step in building a new amusement park.

• The study provides market and financial analysis and projections

• Financial Closures of the required fund by Banks or Investors.

• Finalization of the Layout

• Completion of site survey, design of plant buildings, auxiliary & ancillary buildings,
mechanical utilities, electrical services and system.

• Planning for enabling works, like construction waterlines, power lines and sewerage,
office, labour camp; go down, communication facility etc.

• Approach Road

• Order for Machinery and Rides

• Water supply arrangements.

• Trial Run and Commissioning

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3. LOCATION: SILIGURI, WEST BENGAL

The chosen location for the Amusement Park is Siliguri, West Bengal which is considered to
be ideal and quite suitable.

Map showing location of Siliguri

Why Siliguri?

Siliguri is a city in the Indian state of West Bengal. It is advantageously connected with
Sikkim, Bhutan, Nepal and Bangladesh. Siliguri is strategically located in the Chicken's
Neck — a narrow strip of land linking India to its north eastern states. It is also the transit
point for air, road and rail traffic to Nepal, Bhutan and Bangladesh. The town hosts over 40
Lakh domestic and 2 Lakh foreign visitors annually. Siliguri is situated in Darjeeling district,
and though it is the district's largest city, the district headquarters is Darjeeling.

• Geography Advantages: It is the largest town in the area and connects the hill station
towns of Gangtok, Kalimpong and Darjeeling with the rest of India. The climate of
Siliguri is temperate in nature. Summers are not very hot and a temperature normally
does not exceed 35°C. During this season, tourists from all over India stop in Siliguri.
Winters are cool and temperatures range from a high of 15°C to a low of about 10°C.

• Transport: Local public Transport includes buses, cycle rickshaws and tempos. Two
railway stations Siliguri and New Jalpaiguri which connect the town to the north

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eastern. Bagdogra airport, situated about 15 kilometres. The Siliguri Central Bus stop is a
major stop in the region. Bhutan also operates buses from Siliguri to the Bhutanese
capital Thimphu. Direct road connection to Bhutan and Nepal and other North- Eastern
states has prompted Siliguri to become a buzzing modern international trade centre.

 National Highway (NH-31), connecting Siliguri to Kolkata and Assam.

 Hill cart road- connecting the hills, which comprise the tourist centers of West Bengal and
Sikkim.

 State Highway (SH) 12A linking Siliguri to Jalpaiguri.

• Population: Siliguri has consistently shown a high rate of population growth. In 1991,
Siliguri Municipal Corporation area had a population of 0.37 million, while the
population of the Siliguri Urban area was 0.47 million. Advantageous location of Siliguri
made it an ideal center of trade, commerce & transit tourist traffic. As Siliguri lies on the
traditional trade route to Sikkim, Nepal, Bhutan and Tibet, even in its initial period of
growth, it attracted people from its vast hinterland stretching as far as Bihar, eastern
fringes of Uttar Pradesh and Assam. As a result Siliguri has acquired a cosmopolitan
character. Present population of Siliguri is more than 0.60 million.

• Infrastructure: The city roads are being developed, upgraded and strengthened to
improve and ease connectivity within the city and the region. A new township near is
being proposed in this location. Based on the upcoming economic opportunities, the
State Government has proposed for the development of Bagdogra Airport into an
‘International Airport’.

• Keeping the dilemma of today’s lifestyle in mind, proposing a space in the heart of the
city, where people from all the walks of life can spend quality time with the entire
family leaving behind all tensions and worries. This place is also going to be a pause
point for travelers who are moving towards hills and northeast, a place with exciting
and alluring range of activities, where people of all ages will find something or more to
meet their interests, idea of having fun, relaxing, all at one place.

Looking at the above unique advantages and backed up by the tourist projections it may be
observed that there is a convergence of need gap and expectations of the quality
entertainment center and facilities and the proposed products, services and the offerings.

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4. PROPOSED LAYOUT

The concept:

It is proposed to create a “Water and Amusement park with Indian and Western Heritage
multiple activities”, which besides being a city feature by itself; will give complete
entertainment with proposed food and passive recreational activities…a solution to
today’s urban lifestyle.

It is proposed to have a range of activities that will enhance the ambience, bringing them all
at one place and to make the Park as only of its kind in the Region. Here cultural,
amusement and shopping activities are well blend together with multi cuisine food joints,
keeping in mind the complementary nature of these activities. We would like to classify the
activities broadly under the following heads,

 Parking and entrance plaza

 Central plaza
 Water park and Amusement zone
 Kids city
 Party lawn
 River edge
 Service and miscellaneous activities

Mis cel laneou s

Act iv iti es

Ce nt r al
Kids
Pla za
City Water Park
Amusement
Park
Ent r an ce

ZONING AND ACTIVITY FLOW PLAN LAYOUT

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The major activities of the site are the Central plaza, Water Park and Amusement Park,
which occupy major portion of the site. The rest of the activities are secondary and
complementary.

PARKING AND ENTRANCE PLAZA:

PARKING ENTRANCE PLAZA

A large stretch of band is reserved for
this purpose abutting the site entrance.
The dry activity of parking has been
added a life by the virtue of shade
giving trees. The in between pockets
are provided with greenery and the in-
situ seating for drivers.
The entrance plaza, which is centrally
located, is the welcoming portion of the
site. As one enters the main building
the ticketing counter and the
information desk are the prominent
features placed on either sides of the
plaza.

CENTRAL PLAZA:

The entrance plaza opens into the central plaza. Thus, the central plaza as the name suggests
forms the center of all the activities and also the pedestrian traffic is diverted in different
directions through this plaza.

• Atrium
• Administration and changing rooms
• Product launching area
• Restaurant
• Outdoor Restaurant area
• Services block for Restaurant
• Indoor kids video games
• Other Entertainment activities

WATER PARK AND AMUSEMNT ZONE:

The water park with all the activities are in a natural set up provides for all water related

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activities but flows through the entire campus in some way or the other visually connected
to different space. Following are the facilities:

Lazy River Wave Pool Family Pool

Water Rides

Thrill & Family Rides

TRADITIONAL ACTIVITY NOOKS

• Mehendi
• Bangle maker
• Embroidery and terracotta work
• Fortune teller
• Puppet show / Story telling
• Tattoo marking
• Magician
• Photo point

FOOD COURT

In between the Water Park and Amusement Zone is the food court, which is adjacent to the

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river edge. The informal restaurant will serve a number of cuisines. The food court with
different types of food stalls in form of self sufficient and autonomous cubicles serving fast
food and snacks.

KIDS ZONE

This area is placed near the main party lawn area and is basically reserved for all the kid’s
birthday parties, which are arranged in the outdoor area. This contains a small stage also for
performance and a place for buffet arrangement and inflated toys.

Facilities at Kids Zone

PARTY LAWN

A party lawn with stage and buffet arrangement, all food facilities and state of art
equipments is proposed for marriage parties and similar events. The river is the most
inevitable and prominent part of the site and can be developed easily by paving and
plantation. Also at certain intermediate levels the benches are placed.

SERVICES AND MISCELLANEOUS ACTIVITIES:

These are the activities and the allied services, which are essential for the smooth
functioning of the campus.

• Ticket counters
• Store room
• First aid room
• Generator/ Transformer room
• Various Filtration rooms / tanks
• Workshop area

5. CAPACITY PLANNING

Park Capacity:

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The estimated capacity or footfall for the park is estimated as follows at 4500 visitors per
day. The Park is expected to remain open for 350 working days in a year. The total number
of visitors during a year based on computation of rainy days, vacations and Sundays come
to 558500.

ENTRY FOR VISITORS DAYS VISITORS/DAY TOTAL

SUNDAYS 52 3,500 182,000
SATURDAYS 52 2,500 130,000
GOVT/BANK HOLIDAYS 27 2,500 67,500
VACATION DAYS 45 2,500 112,500
AVERAGE DAYS 104 500 52,000
EXAM. DAYS 40 250 10,000
RAIN/ DRY DAYS 45 100 4,500
TOTAL FOR THE YEAR 558,500
Average no of visitors per day 1,530

6. PRODUCTION AND OPERATION PLANNING

Year % Capacity Utilization

1st year 60%

2nd year 70%
3rd year 80%
4th year 80%
5th year 90%

Demand Analysis

Target segment for the Park: The primary target segment will comprise the following:
• Families who are permanent residents of the city of Siliguri
• Families in hill townships like Gangtok, Darjeeling, Kurseong and Kalimpong
• Families in other townships in North Bengal and Eastern Bihar liker Jalpaiguri,
Coochbehar, Alipurduar, Kishanganj etc.
• School students on conducted tour through school in and around Siliguri
• Tourists
• Corporate Seminars
• Individual celebration events like Birth days, Marriages etc.
• Movie/Serial/Television Software makers

7. QAUALITY REQUIREMENT

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The nature of consumer tastes and preferences is changing. A number of trends have
emerged that influence tourist lifestyles, and leisure and tourism choices –

• Focus on increasing personal needs;

• More active travel participation;
• More emphasis on educational experience of leisure;
• Increasing need for pleasure and food at one place
• Variety in entertainment in one place
At present there are a fewer number of amusement parks both in big and as well as small
cities. But the demand is immense therefore, to cater to this outgrowing demand; there is
imperative need for setting up more number of amusement parks.

8. QUALITY ASSURANCE AND CONTROL PLAN

Quality control (QC) is a procedure or set of procedures intended to ensure that a manufactured
product or performed service adheres to a defined set of quality criteria or meets the
requirements of the client or customer. QC is similar to, but not identical with, quality assurance
(QA). QA is defined as a procedure or set of procedures intended to ensure that a product or
service under development (before work is complete, as opposed to afterwards) meets specified
requirements. QA is sometimes expressed together with QC as a single expression, quality
assurance and control (QA/QC).

Quality Planning is a critical part of any project. It enables to agree a set of quality targets with
the customer. It then helps to monitor and control the level of quality produced by the project;
ensure to meet the quality targets set.

Quality Plan to set quality targets by:

 Identify Standards and Guidelines

 Evaluate Requirements Analysis Process

 Feasibility Study

 Identifying the customers’ requirements

 Listing the services deliverables to the customers

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 Setting quality criteria for these services

 Defining quality standards for the services.

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