A Juntor pregnancy & baby PROMOTION Headstrong style THE RISE AND RISE OF THE BRATZ PHILOSOPHY: TO OFFER CHILDREN ‘THE SAME CLOTHING DESIGN VALUES AS ADULTS carly two dacades ar the bith of award-winning Chilron's fashion giants tz, founding ceunla Behram and Tehmi Parincty can Jock forward to expanding their empire, whl refecting on a ‘henomensl pariod of sustained euceass. Back in 1986 the couple decided to trade blows with existing atttuces to clothing Infants by lying down excting, creatine and indvstious plans which would utmately re energie the ante aust, Tho intovention came at a. time when. modern parents ware seeking fattematives to the ideology that chicren's dlthes should simply be functional and, proforably, recycled ‘trough the generations For many buy parents, the days of darring socks ad rlentossly patching up hand-me-downe were well and tray over. Wt tis in mind, Behram and Tehml were determined to reals thei vision by providing cheiee and Innovation trough merchandisa with crdity and dese, ‘ince those ambitious beginnings, the business has grown into an impressive chaln of stores spreading across the county. Brat also enjoys rocogniton 3s the supreme atonal leader in ts fld and, in conaecutie years, has pckod up the highly prestigious Drapers award for ret © of the year, Highlighting spociic stows, the ewards have sckoonedgod the massive conrouten Bratz has mado to every ‘aspect of the chien’ feshion industry, Pat of the company’s ingpirationel ethos isto make “exclusive! brands accessible across the UK. From stunning peeseniaton tothe Content of thar stores, tho pioneering Parinchyshave aways ensured thay embrace quaity and cuttng-edae design. To remain loyal to these princials, it has been essential for Braz to promote choice and appreciat the constantly evoMing nature of the fation word ‘Their fal of stores ofr a veritebio treasure trove of label that wll esss your chid ftom head to toe, caterng for boys and aie from 0-16 years of age, Tha stock includes ledng chickershoar specialists Burbory, Amani, Dolee & Gabbana and DKNY, a3 wl as classic brands, such a3 Lew Strauss, Desa, Converse and Timberend, Thy aro always looking for new brands to feature nd this soason they will intoduoe the spectacular fret clacton by Mis Say Junior timate, Bratz combines tho glamour of eat walk fasicn with tho trendnoss and accossbity seen onthe high street. And man: ‘2985 to do this al within a welcoming boutlaue environment. In all ter eye-catching stores, the knowledgeable staf tak tho utmost pride in displaying new garments ard creating a styish shopping experience. They also ofee unparalled and ipate ‘acvies on the ranges aval With this level of protesionaiem, faxilty and feshion expertise, parts can rest assured hat whats cl fer Bratz i cool forte Ks