Frederick County Chamber of Commerce – Social Media Conference

Friday, June 5th ⋅ Holiday Inn & Conference Center

CALL FOR PRESENTERS

The Frederick County Chamber of Commerce will present an all-day conference to help area businesses
learn how to use LinkedIn, Facebook, Twitter, blogs, and other social media to listen to customers, build
relationships, make business & social connections, and gain valuable marketing exposure.

Participants will self-identify as beginning, intermediate, or advanced users. Four concurrent sessions will
be provided for all three groups. Presenters are needed for these 50-minute breakout sessions. (Please
see the schedule and list of sessions, below.)

Speakers who present at Chamber events are experts in their field. Their knowledge, and their
willingness to share it with others, helps to create a high-quality learning experience for the professionals
who participate in these trainings sessions. Our speakers are as passionate about the topics in their
presentation as they are about serving the local business community. They generously donate their time
and talent to help others become more successful.

The Chamber’s planning committee will carefully consider each presentation proposal, with the goal of
providing the best possible learning experience for our members. Please note: Presentations that are
self-serving or self-promotional in nature are not appropriate for this educational conference.
However, there will be a shared table in the lobby where speakers and presenters may display any
promotional materials such as brochures, business cards, etc. Presenters also receive a complimentary
registration, and may join the remainder of the conference as a participant if they wish to do so.

CONFERENCE PARTICIPANTS

Beginners (100-level): Those who are unfamiliar with social media, and have little or no experience with
blogs, social networks, etc. They’re not only wondering what social media is, but if it will be a useful tool
for their business.

Intermediate (200-level): Those who have some experience with social media. They may be reading
blogs, and may be signed up for one or more social networks, mostly for personal use, and would like to
transition to using it to promote their business.

Advanced (300-level): Those who are already using social media. They may have a blog of their own,
and/or sharing content on sites like YouTube or Flickr and/or maintaining profiles on social networks for
personal or business use. They have an understanding of the technical and social aspects of new media,
but want to learn how to use it more effectively to promote their business or professional identities.
The Holiday Inn & Conference Center has space for four (4) breakout areas, including a larger space for
the keynote and closing panel discussion. Based on the number of registrations, we can include an
additional overflow group of beginners, intermediates, or advanced participants.

BEGINNERS INTERMEDIATE ADVANCED

8:30 a.m. Keynote: “Topic” presented by Speaker
9:15 a.m. Social Media 101 – Time
Session I management & finding
(50 min.) your audience:
How will I make time for
social media? How will I
choose which networks to
use and monitor? How will I
gain support from my
managers, co-workers, and
customers?
10:15 a.m. Social Media 102 – HR &
Session II Administrative:
(50 min.) Who will be responsible for
your organization’s social
media outreach? How will
employees and/or
volunteers contribute? Are
employees allowed to
discuss their work online?
11:05 a.m. Social Media 103 –
Session III Etiquette & monitoring:
(50 min.) Basic etiquette – What to do,
what not to do. Discussion
will also include listening &
monitoring, copyright &
intellectual property, and
responding to incorrect info.
1:00 p.m. Social Media 104 –
Session IV Strategic marketing ideas:
(50 min.) Integrating social media with
your existing marketing plan
– How to use social media to
make your traditional
advertising, PR, and web
site even more successful.
2:00 p.m. Panel Discussion: Real life stories from local companies using social media
Social Media 201 – Time
management & finding
your audience:
Managing social media with
a system – Personal
accounts vs. business
accounts, finding an
audience for your business,
and developing an efficient
system for managing social
media.
Social Media 202 – HR &
Administrative:
Who will be responsible for
your organization’s social
media outreach? How will
employees and/or
volunteers contribute? Are
employees allowed to
discuss their work online?
Social Media 203 –
Etiquette & monitoring:
Social media suicide – How
to avoid common pitfalls.
Discussion will also include
best practices for optimizing
customer service experience
through social media.
Social Media 204 –
Strategic marketing ideas:
Innovative marketing ideas –
How to use social media to
augment your traditional
marketing and make your
brand more recognizable.
Social Media 301 – Time
management & finding
your audience:
Advanced social media
management – Time-saving
ideas, new applications and
plug-ins, integrating multiple
accounts.
Social Media 302 – HR &
Administrative:
Creating an organizational
culture that embraces social
media: How to help co-
workers accept, learn, and
use social media to improve
internal and external
communication.
Social Media 303 –
Etiquette & monitoring:
Advanced monitoring tools.
Best practices for finding
and engaging new
connections. Best practices
for solving customer service
problems through social
media.
Social Media 304 –
Strategic marketing ideas:
Beyond Facebook and
Twitter: Niche networks, new
platforms, mobile web, and
the future of social media for
business.
 INSTRUCTOR INFORMATION

Name: ( Dr. / Mr. / Ms. ) ________________________________________________________________

Co-Presenter, if applicable: _____________________________________________________________

Job Title: ____________________________________________________________________________

Company Name: ______________________________________________________________________

Address: ____________________________________________________________________________
City: ___________________________________________ State: __________ Zip: _________________

Web Site: ___________________________________________________________________________

Daytime Phone: __________________________________ Fax: ________________________________

Email: ______________________________________________________________________________

Professional affiliations (i.e., Chambers, trade associations): ___________________________________

____________________________________________________________________________________
Session(s) for which you wish to present (i.e., 304, 201 – See list of sessions on page 2): ____________

Please attach a copy of your resume, along with a proposed outline and goals/objectives for
learning for each session you wish to present.

The following audio/video equipment will be available for use in each breakout room: Projector, screen,
and microphone. Please indicate any other necessary equipment that you would not be able to provide
for yourself: _________________________________________________________________________

___________________________________________________________________________________

AGREEMENT

I understand that the Frederick County Chamber of Commerce does not pay presenter fees, and does not
reimburse for materials, travel, or other expenses related to the proposed training. I am willing to donate
my time, talent, and any necessary equipment materials, as described in this proposal, to provide training
to Chamber members and the business community at large. I understand that self-promotional, “sales”
presentations are not permitted.
Signature: __________________________________________________ Date: ____________________

Print Name: __________________________________________________________________________

SUBMIT YOUR PROPOSAL TO:

Frederick County Chamber of Commerce, ATTN: SMC PROPOSAL

8420-B Gas House Pike, Frederick, MD 21701
Fax: 301.846.4427 • Email: jhibbard@frederickchamber.org
The deadline to submit proposals is 4:00 p.m. on Friday, May 1, 2009.