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  • Call Through Rate (No of Potential Reach Cost Per Call (Lead)

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    Amit Maheshwari
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    The document compares different marketing channels to acquire corporate sales leads at the lowest cost. Facebook generates the most leads at $40 per lead, requiring only 2000 leads to hit the $10 million target. Training salespeople improves call throughput from 20 to 30 calls per day, increasing annual sales from $2.7 million to $3.54 million while requiring fewer salespeople. To maximize profits, the target market for corporate sales should be those reached at the lowest cost via channels like Facebook that can meet lead needs with minimum personnel.

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    The document compares different marketing channels to acquire corporate sales leads at the lowest cost. Facebook generates the most leads at $40 per lead, requiring only 2000 leads to hit the $10 million target. Training salespeople improves call throughput from 20 to 30 calls per day, increasing annual sales from $2.7 million to $3.54 million while requiring fewer salespeople. To maximize profits, the target market for corporate sales should be those reached at the lowest cost via channels like Facebook that can meet lead needs with minimum personnel.

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    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    39 views3 pages

    Call Through Rate (No of Potential Reach Cost Per Call (Lead)

    Uploaded by

    Amit Maheshwari
    The document compares different marketing channels to acquire corporate sales leads at the lowest cost. Facebook generates the most leads at $40 per lead, requiring only 2000 leads to hit the $10 million target. Training salespeople improves call throughput from 20 to 30 calls per day, increasing annual sales from $2.7 million to $3.54 million while requiring fewer salespeople. To maximize profits, the target market for corporate sales should be those reached at the lowest cost via channels like Facebook that can meet lead needs with minimum personnel.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Potential reach Corporate sales Travel agents Facebook Google AdWords SMS Campaigns 50000 500 1000000 200000

    Call through rate (No of 4.00% 10 0.40% 8.00%

    Cost per call (Lead) 40 150 70 80

    Leads 2000 5000 4000 16000 2000 80,000 750,000 280,000 1,280,000 200,000

    100000

    2.00%

    100

    # Sales w/o Training 10

    Salary 22500

    Sales Call 20

    Sales withTraining Sales call in a year Sales call in a year with training

    10

    29500 270000 354000

    30 7200 10740

    Top Line Bottom Line #required sales

    10,000,000 5000 2,000

    total call required Sales Personnel

    Q1. To acheive the topline with maximum profit, the target customers must be with the least cost Q2. 3 360 1080 0.33 Q3. Q4. Corporate Sales, Lowest cost per acquisition also minimum leads are required ie. 2000 is attained Around 10 weeks

    Conversion 1

    Time Available in a day 0.33

    Sales w/o Training 40,000 4,000

    Sales withTraining 20,000 2,000

    Sales w/o Training

    Sales withTraining

    Corporate clients Corporate clients (2000) and other only to achieve the 2000 from facebook 2000 mark

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