CSR DEFINITION

 "A concept whereby companies decide voluntarily to contribute to

a better society and a cleaner environment“
Group’s view:
 It is the positive attitude of the corporate towards the society in
which it functions by rendering services and facilities
 It minimises the negative environmental and social impacts of
business and maximises their positive environmental and social
impacts
Company profile
 Godrej was established in 1897
 Ardeshir Godrej was the founder of Godrej
 The vision statement includes striving for
excellence by nourishing, developing and
empowering our employees and suppliers
 The mission statements are
 Accelerate the growth of the Indian household insecticides
market
 Strengthen our leadership position in India and
 Rapidly globalize our business
 BNHS green governance award:2005 for the
category conservation and reservation of habitat
 CSR rating: 3/5
CSR activities of Godrej
 Provides quality care and education
(Udayachal Schools)
 strives to strike the right balance (Godrej
Memorial Hospital)
 Long term employment for the visually Disabled
 The Green Business Centre, Hyderabad
 Managing affluence and waste water
 Conserves for a brighter tomorrow
 Environment protection and corporate
responsibility
CURRENT BUSINESS SCENARIO IN INDIA
 Joining of MNCs in indian market
 Indian business has got foreign technology and
finance
 Market growth has slowed down world wide and
more so in india
 Stock market has been giving shocks with
fluctuations and scams
 Terrorists have further down swept the market
 Job market has slowed down
 It industry has had a setback
 Lot of firms are busy in downsizing their
operations
IS CSR RELEVANT

 INCREASING AFFLUENCE
 CHANGING SOCIAL EXPECTATIONS
 GLOBALISATION AND FREE FLOW OF
INFORMATION
 ECOLOGICAL SUSTAINABILITY
CSR IN THE TIME OF RECESSION
WHY COMPANIES SHOULD
ENTER CSR ACTIVITIES
 Change in public expectations
 Business is a part of Society
 Avoiding intervention by government
 Balance of responsibility and power
 Impact of Internal activities of the
organization on the external
environment
CONT….
 New avenues to create profits
 Favorable public image
 Endeavor to find New Solutions
 Best use of Resources of a Business
 Prevention is Better than Cure
 Protecting shareholder interests
Arguments against social
responsibility of business
 Opposes the principle of profit
maximization
 Excessive costs
 Weakened international balance of
payments
 Increase in firm’s power and influence
 Lack of consensus on social
involvement
Conclusion
 Social Responsibility

 Interaction with external

environment

 Doing good is good business

 No business is worthwhile unless it

serves the need of its country and

its people
Thank you