VIVEKANANDA INSTITUTE OF

MANAGEMENT

“A STUDY ON ADVERTISING AS AN
EFFECTIVE SALES PROMOTIONAL TOOL
IN UNIBIC BISCUITS INDIA PVT LTD”

Name: BHAVYA.S
Reg. No: MB182812
Guide Name: Prof. VINODH T S
 INTRODUCTION

In this modern environment, advertisement acts as one of the media

platforms by which any partnership or prospective consumer of
products and services, and frames direct correspondence of impact
nature to existing consumers or the population's all-inclusive
argument. The term advertisement comes from advertero.
Sometimes known as advertisement or printing. Advertising's
dictionary definition is "online notice or public announcement."
Each business' ultimate aim is to increase products sales.
Advertising efficiency can be defined as the degree to which it
produces some ideal effects. Estimating advertisement impacts is
important given the investment measure needed for promotion.
Although aiming to attain a global proportion of promoting
adequacy outside the reach of imagination, we will look to build
and apply strategies and measures for incomplete confirmation of
outcomes.
 OBJECTIVES

 To study the effectiveness of advertising i.e. sales and

profitability.
 To know and understand various sales promotion

activities used by Unibic Biscuits India Pvt Ltd.

 To study the perception of consumers towards the

product due to advertisement.

 METHODOLOGY

 Primary data: Primary data which are collect directly from the
respondents. This information is collected through questionnaire,
informal interview and through observation.

 Secondary data: Secondary data consist of readily available

information and already compile statistical statements whose
data may be used by the researchers for their study. The
secondary data is collected from websites, journals and internet.

 
 ANALYSIS

Data analysis is the planning and assessments of the

questions. In this way information can be obtain not just
about overall come and benefits, circumstances of the
study.
The data is analyzed and interpreted using a basic
technique of analysis. In the presentation of analysis,
statistical instruments are charts and graphs for the data
obtained that are readily understandable and interpretable.
 FINDINGS

 By the study, we can come know that many respondents are like
creative advertisements.
 By the study we can come to know that advertisements
influence the shopping trend of the respondents.
 By the survey we can say most of the people know Unibic
biscuits by TV advertisement.
 In 100% respondents, 38% people said they likely to purchase
the Unibic product and 1% said not at all likely to purchase
Unibic product.
 According the respondents view 8% people given feedback as
Unibic advertisements are less attractive.
 As per the survey we come to know that Unibic product is not
available in every place. This may affect the sale of the Unibic
product.
 SUGGESTION
Unibic should provide more advertisements because many people are not aware
about Unibic advertisements. If Unibic industry provides frequent
advertisements, will helps to attract more people.
Because TV ads are the most appealing media, according to the view of the

participants, company should concentrate on TV advertising by making them

more desirable and comprehensible to people around the world.
Now the internet and radio are a strong source of media for the business will

offer more advertising on such channels in order to reach a maximum number of

people.
Unibic has to create innovative and unique advertisements to increase the

customers. Creative advertisements will attract more people.

Availability of Unibic product has to be increased. Customers are not able to

purchase these products in every place. In order reach to more people and
profitability of the industry it is necessary to increase the availability of the
Unibic products.
Unibic has to increase the quality of packaging so that it also helps to reduce the

complaints and reduces the damages or loss.

 CONCLUSION
Biscuit is one of India's biggest industries. Unibic cookies are one of India's
most consumable goods. The firms are struggling to win customers' minds. The
consumer's tastes shift and switch to other biscuits or cookies where they get
more deals and more product satisfaction. Since promotion of advertising and
sales are important to the promotion of products. Advertising has become an
increasingly significant element for large and small businesses in the effort to
achieve the objective of the company. In India, advertising is in its infancy as a
profession. Due to this fact, there is a huge scope to grow so as to support
manufacturers, traders, customers and the economy of the country
productively.
Business commercials like TV advertising, news media and the internet are
successful commercials that offer consumers the best place to find UNIBIC
differently. As the competition grows steep in the market, the company's
operations are unique, which have brought the company fruitful results.
Among them, advertising is one of the leading or unique activities and has a
strong influence on the way to the customer.