ICFAI NATIONAL COLLEGE

DEHRADUN

INTERIM REPORT FOR THE MANAGEMENT THESIS-I: (AN

INDUSTRIAL SURVEY TO FACULTRATE ALTERNATE (SENIOR
CITIZENS) MODE TO AFFORDABLE BUSINESS DEVELOPMENT
SERVICE PROVIDER FOR MSME’S IN THE STATE OF UTTRAKHAND
WITH SPECIAL REFRENCE TO HARIDAWAR).

SUBMITTED TO:
MRS. RUCHA GUAR SUBMITTED BY:
[FACULTY GUIDE] PREM BALLABH
MBA-
IIIC [8NBDH018]
 CONTENTS

1. Introduction.

2. Aknowledgement.

3. Objectives of study.

4. Description of problem.

5. literature review.

6. Questionnaire

7. Analysis of survey conducted and questionnaire.( Progress

report)

8. References.
 INTRODUCTION

Our management thesis-I is based on the market survey. The survey is

given by the “Industries Association of Uttrakhand”. Uttrakhand is
the 27th state of India & was bought out of Uttar Pardesh (U.P) on 09 Nov
2000, area is 54,483sq km, no of districts is 13, population is 84.809
lakh & Literacy is 72%.
Industries Association of Uttrakhand (IAU) is an apex body of
Micro, Small & Medium scale industries of Uttrakhand. Its strong
membership base covers wide products & services, spread through
length & breadth of Uttrakhand.
Our sector of study is marketing research, which we have to do across
the whole Uttrakhand in different industries. We have do this all
research in the manufacturing industries. The reason to do this study is
to get the complete information of all the industries that what kind of
services they need from time to time. As the project is based on that
what kind of services these industries can get from the senior citizens
which are retired from the different fields of government services. This
all data will be submitted to the Industries Association of Uttrakhand, so
when there will be the need of services to these industries they will get
the data required from IAU. This process will help the economic growth
of state Uttrakhand.
 ACKNOWLEDGEMENT

I like to thank my faculty guide Mrs RICHA GAUR for giving me the
opportunity to match the theoretical knowledge with the practical one
in the shape of giving me the report writing which really helped me in
my understanding.
I wish to acknowledge my Thanks and gratitude to the contributions of
people who helped me at every stage of the interim report.
I would very much like to express my gratitude and propounds thanks
to respected faculty Guide for their continuous guidance, invaluable
suggestions and constant motivation without which it would not have
been possible for me to complete the live project successfully.
I want to extend my thanks to all friends who participated in process
and supported me with their sweet cooperation.
 PR
EM BALLABH

MBA [8NBDH018]

OBJECTIVES OF STUDY

Industries Association of Uttrakhand (IAU) is an apex body of Micro,

Small & Medium scale industries of Uttrakhand. Its strong membership
base covers wide products & services, spread through length & breadth
of Uttrakhand.
Our sector of study is marketing research, which we have to do across
the whole Uttrakhand in different industries. We have done this all
research in the manufacturing industries. The objective to do this study
is to get the complete information of all the industries that what kind
services they need from time to time. As the project is based on that
what kind of services these industries can get from the senior citizens
which are retired from the different fields of government services. This
all data will be submitted to the Industries Association of Uttrakhand, so
when there will be the need of services to these industries thy will the
data of required from IAU. This process will help the economic growth of
state Uttrakhand. By this survey the student will get the knowledge of
the corporate sector &will know that how the marketing survey is done
& how it is beneficial to the corporate sector for development.

Through this plan MSMEs will get benefit of rich professional expertise at
an affordable price. The most suitable BDS providers for the local
MSMEs with little amount of re-orientation. They will become not only
BDS providers but a friend, philosopher and guide and then would be
conceptualizing the requirements and expectations of MSMEs in real
terms. It will be a win-win situation for both the BDS providers and
MSMEs. The selected experts will be based on business acumen,
professional skills, requirement of the MSMEs.

DESCRIPTION OF PROBLEM

Despite the thrust and push, the pace of industrialization is not

satisfactory. The single most hindering issue is the lack of affordable
BDS and the lack of breed of BDS Providers with the orientation towards
the First Generation Entrepreneurs, mainly from the Micro & Small
Sector. These entrepreneurs look to the BDS Provider as a friend,
Philosopher and guide where as the BDS Providers coming from far off
places are not able to understand their aspirations, value system and
apprehensions. The BDS Providers treat them equally with the matured
entrepreneur. Due to the lack of local supply, the BDS Providers are
coming from far off places which are resulting in higher cost and longer
wait for their services. Demand – Supply Constraints being faced by
MSMEs:
• Existing BDS Providers, who are coming from far off places, serve only
the Medium Entrepreneurs but not the Small & Micro Entrepreneurs.
• Offer in-appropriate or undesirable services vis a vis local requirement
• Create a monopoly or cartel leading to exploitative prices
• As against these supply side constraints, the entrepreneurs also lack
information about the available services and their benefits.
• They are also risk averse or reluctant to try services because suppliers
are
unable to convey the quality of their products and counsel the first
generation
entrepreneurs about the opportunities available. Due to this mismatch,
industrialization of the State is the major causality. Incomes and
employments are stagnated and being threatened due to the recession.
As against the shortage of BDS Providers, there exists a gap. India has a
large pool of retired experts. Many highly skilled professionals find that
though they are retired it is too early to give their careers a halt. And,
among them, many would still like to regain their work stature and
would love to contribute to their concerned industry, society & the
nation.

Through this plan MSMEs will get benefit of rich professional expertise at
an affordable price. The most suitable BDS providers for the local
MSMEs with little amount of re-orientation. They will become not only
BDS providers but a friend, philosopher and guide and then would be
conceptualizing the requirements and expectations of MSMEs in real
terms. It will be a win-win situation for both the BDS providers and
MSMEs. The selected experts will be based on business acumen,
professional skills, requirement of the MSMEs. IAU will handle all the
administrative work of identifying and match making between the
expertise and the requirement of the assignments with the given
beneficial plan below:-

ACTION PLAN:-
 This plan will accept the talents that are not limited by age but the
elderly people with talents and expertise and remain a valuable asset
for the country.
This initiative will start with an establishment of an office with modern
amenities required for having all kind of communications.
Advertisements through different Medias will be rolled out and resumes
will be invited from people preferably of the age group of 50-75. A
helpline or call center would also be established. In this IAU will invite
interested retirees to register themselves online/offline indicating their
area of expertise and maintain this database of domain experts/industry
experts. After this a thorough job analysis will be done with the help of
seminars, workshops etc. of the SMEs or MSMEs who are to tap the
experience and the expertise of the required experts. Their exact need
of skills, budget and preferences will be taken into account while doing
the match making. A website with information will also be hosted to help
MSMEs. The selected BDS providers profile will be informed in detail to
the clients MSMEs, to ensure that it is up to their expected requirements
and satisfaction is achieved, This will not only bridge the gap between
supply and demand for experts but also facilitate members of the
elderly population to engage in gainful employment and will contribute
not only to economic development but also to enhance their incomes
and reduce the state’s financial burden. Initially it is estimated that a
minimum of 25 MSMEs in the pilot phase will be availing the services
and it will be then scaled upto a minimum of 100 MSMEs in next six
months. The reason of 25 expected MSMEs in the pilot phase is because
initial 3-4 months will be used in creating awareness and compiling
data. Upon project completion, entire documentation will be done and
feedback will also be documented from both clients and experts. All
feedbacks will be carefully analyzed and discussed to ensure IAU
consistently delivers values to both parties and this will be recorded in
the knowledge management system for future consultation.
 LITERATURE REVIEW

1-Presiding over the meet organized by Industries Association of

Uttrakhand (IAU) here today, the CM appreciated the concern of the
industry that officials must adopt a pro-active approach while dealing
with their issues.

He issued directions for speedy clearance of pending investment

proposals worth Rs 39,000 crore.

Nishank emphasized on better coordination between government

officers and entrepreneurs. For the purpose, he directed the Principal
Secretary, Industries, PC Sharma, to organize Udyog Mitra meetings
every two months at the district level.

He also apprised those present at the meeting about his efforts to get
extension of the special package of incentives till 2020.

IAU chairman Pankaj Gupta said the response shown by the CM toward
various problems of the industry, which was still in a nascent stage in
the hill state, was laudable. He highlighted more than 40 issues in the
demand charter, which needed immediate attention of the government.

2. This is the fourth programmers of the series of ten programmers’

sponsored by the DC (MSME) for creating awareness among the senior
officials of state governments on cluster development, MSE CDP, etc.

The programme was inaugurated on 29 may 08 by the chief guest,

Mr.V.Rajagopalan, IAS, principal secretary (SSI), government of UP who
stressed the need for developing a large number of clusters available in
UP and to undertake interventions in a qualitative and result oriented
manner. Dr. Chukka Kondaish, director General, ni-msme in UP. The
inaugural programme was attended by Mr. Markandeya Singh, IAS,
special Secretary, industries; Mr. NK Singh, additional director of
industries, Mr. S. Balan, joint director, BIRD; Mr. KK Aaron. 69 senior
officials of industries department including the additional director, joint
Director, General Manager, managers etc. had attended the 2 day
programme. Awareness was generated through discussions among the
participants on aspects like cluster development concepts and
methodology, diagnostic study , action plan, MSE CDP guidelines
setting up of CFC and SPV there of, cluster development
implementation and cluster financing.

3- BENEFIT OF CARBON MARKET TO THE MSMEs IN HARVEST WOOD

PRODUCTS.

In India an emerging carbon market scenario. The results show that

these micro small and medium enterprises can innovative technologies
that reduce waste, improving the quality of supply and sourcing wood
from sustainable managed and certified forests and trees outside the
forests. It is estimated that the potential benefits from the carbon
markets for harvested wood products in Saharanpur is about $ 5.34
million annually. India’s recent national action plans on climate change
provide the policy back up to initiate this and minimize the carbon
footprint of the country.

4- Sixth meeting of National Board for Micro Small and medium

Enterprises (NBMSME) held on 23rd October, 2008.

The hon’ble minister of MSMEs welcome the member of MSMEs and the
chairman referred to the two items in the agenda for the meeting
namely, Prime Minister’s Employment Generation Program (PMEGP) and
the National Manufacturing Competitiveness Program (NMCP). The
minister (MSMEs) briefly explained the features of the PMEGP, which
was introduce with the merger of PMRY and REGP, along with various
facilities that are available under the scheme. The minister inform that
for the period 2008-2009 to 2011-2012, there is a provision of Rs.4485
crore, in addition to Rs.250 crore towards forwards and backward
linkages, which is expected to generate estimated 37.38 lakh additional
employment opportunities under the scheme. The companies we visited
for this research are as follows:

List of companies visited till date 30 sep. 2009 :

1. M/S Divya Pharmacy
2. M/S Antak Agencies International

3. M/S Conventional Fasteners

4. M/S Vikas Industries

5. M/S Apco pharma Ltd

6. M/S Ved Med Ltd

7. M/S Prabhat Herbals

8. M/S Isat Nett Work Engineering

9. M/S Mayank Industries

10. M/S Vijay Power spares

11. M/S Cona Industries Unit II

12. M/S Mica Glass Industries

13. M/S Patanjali Ayurveda Ltd

14. M/S Printo Pack

15. M/S Aruna Plaster Udyog

16. M/S Siddhi Plast India

17. M/S Go-Goal Engineering

18. M/S Indian Rubber Products

19. M/S Polychem Varnishes

20. M/s Padmawati Pharmaccuticals

21. M/S Dynamic Power Service

22. M/S Bharat Chemicals

23. M/S Rishi Chemicals

24. M/S Poddar Pharma

 QUESTIONNIARE

DATA SHEET FOR THE PROFILING OF MSME IN UTTARAKHAND

THIS SURVEY IS A PART OF STUDY THAT AIMS TO BUILD THE DATABASE OF

MICRO, SMALL & MEDIUM ENTERPRISES IN UTTARAKHAND.

The data collected will be used only for the purpose stated in the accompanying
letter and will not be used for any other purpose.
 PROJECT
TO FACILITATE ALTERNATE (RETIRED / Sr. CITIZENS / VRS
HOLDERS etc.) MODEL

OF

AFFORDABLE BDS PROVIDERS FOR MSMEs IN UTTARAKHAND

IMPLEMENTED BY:

INDUSTRIES ASSOCIATION OF UTTARAKHAND

PROJECT SUPPORTED BY:

Department for

DFID International

Development

Sr. No.

1 Name of the Company/Firm

2 Office Address
Phone Mobile Fax
3 Works Address
Phone Mobile Fax
4 E-Mail
5 Legal Status Proprietary Public Ltd.
 Partnership Private Ltd.
6 Year of Establishment

7 Contact Person
Name of the Director/
8
Proprietor/Partner
9 Type of Enterprise Micro Small Medium
10 Total Investment in Plant & Machinery
Between 5
Up to 25 Between 25 Above 10
Crores to
Lakhs Lakhs to 5 Crores Crores
10 Crores
11 Total Number of Employees
Officer/
Skilled Semi-Skilled Unskilled
Staff
12 Name of the Banker(s)

13 Type of the Products Manufactured

Does the Enterprise hold any Quality Yes
14
Certification No
If Yes, Please give Details
Any Difficulty in outsourcing of Product/ Yes
15
Component No
If Yes, Please give Details

If the Enterprise is facing any problem, the same may be given below or in
details on a separate sheet of paper

Type of Intervention Required / Expected

 Details of Business development Service that may be
required for different Stages
Kind of Service
Stages in Product Cycle Expected Source
required

a) Pre-Production

b) Production

c) Post Production

d) Other (H.R. Management

Etc.)

TYPE OF NAME AND DETAILS OF THE

CONSULTANCY CONSULTANTS/ SERVICE
SERVICES PROVIDERS

General Management

Training
EXISTING BUSINESS
DEVELOPMENT/ Technology
CONSUTANCY Improvement/
SERVICES THAT Upgradation
HAS BEEN
USED/BEING USED
BY THE COMPANY
Productivity,
Efficiency, Waste
Reduction

Quality Systems
Improvement

Market linkages

Others (Please specify)

WILLINGNESS TO ASSOCIATE FOR IMPROVING TECHNOLOGY AND QUALITY OF

SERVICES:

Very high High Moderate Low Reluctant

WHETHER MEMBER OF ANY BUSINESS Yes

ASSOCIATION?
No

IF YES PLEASE LIST

ANALYSIS OF THE SURVEY CONDUCTED &

QUESTIONARE

The Questionnaire given to us by the IAU contains different questions.

These questions give all the information about the company where we
are visiting for the research. This Questionnaire is designed by the IAU
according to there requirements which they want from the research.
The different questions of the Questionnaire & the responses of the
companies are discussed below in detail:
Name of the company/Firm: As we know that this is the simple
question. All the companies have their unique names. Every company
writes their names without any hesitation & do not start bargaining on
this question.

Office address: This contains the information about the location of the
company that where the company is is having the office. This question
contains three extra small questions which are as
Phone no: This is the phone no. of the company’s office and most of
the companies did not give us the phone no’s of the company’s office.
They fared that if the phone no. was exposed in public they will start
calling the company for the jobs as usually we see. It was also seen that
some companies were not having the phone facilities.
Mobile no: This is the mobile no. of the company’s office and most of
the companies did not give us the phone no’s of the company’s office.
They fared that if the mobile no. was exposed in public they will start
calling the company for the jobs as usually we see. It was also seen that
some companies were not having the phone facilities.
Fax: This is the fax of the company’s office. It was seen generally that
the companies did not have the fax facilities however it was seen that
some good developed companies like the drug companies were having
this facility.

Work address: This contains the information about the location of the
company that where the company is operating its operations of the
business. This question contains three extra small questions which are
as
Phone no: This is the phone no. of the company’s office and most of
the companies did not give us the phone no’s of the company’s .
They fared that if the phone no. was exposed in public they will start
calling the company for the jobs as usually we see. It was also seen that
some companies were not having the phone facilities.
Mobile no: This is the mobile no. of the company’s office and most of
the companies did not give us the phone no’s of the company’s
office. They fared that if the mobile no. was exposed in public they will
start calling the company for the jobs as usually we see. It was also seen
that some companies were not having the phone facilities.
Fax: This is the fax of the company’s office. It was seen generally that
the companies did not have the fax facilities however it was seen that
some good developed companies like the drug companies were having
this facility.
E-mail: This is the email address of the company. Most of the
companies do not have the email address because they were not having
the internet facilities.

Legal status: This question contains four choices or we can say that
the four types of legal status are given among them company have to
choose that what is their status. These choices are as :
Proprietary; Public Ltd; Partnership; Private Ltd. Most of the companies
were of legal status proprietary & stricture was centralized.

Year of Establishment : This is the year when company was

established & it started its business. It was seen that all the
companies where established after 1960.

Contact person: This is the person whom we were asked to contact in

the companies. These were the Gen. Managers; MD’s or we can say
that these are the in charges of the companies. It was seen that some
companies were having a single person who looks at all functions of the
companies outlets.

Name of the Director/proprietor/Partner: This is the name of the

owner of the company. All most all the companies were having having
single owner.

Type of Enterprise: This tells about the company’s strength’,

capacity,how many units companies have in the state or country. Here
also were three options these are as: Micro, Small, medium. It was seen
that half of the companies we visited were Small having only one outlet.
Some of the companies Micro, and Some were medium.

Total investment in plant & machinery:

This is the total invest of the company in the Plant & Machinery in the
plant. These we can say that they are present assets of the company.
Here also three choices were given these are as: Upto 25 lakhs,
Between 25 lakhs to 5 crores, Between 5 crores to 10 crores. It was
found that 60% of the companies were we visited were lying in the
range of Upto 25 lakh , a few companies lying in the above 5 crore , a
few lying in the category of above 5 crore.

Total number of Employees:

This is the no. of total employees in the unit. Here also four choices
were given according to the types of the employees in the companies
these are as: Office/Staff, Skilled, Semiskilled, Unskilled. In most of the
companies the no. of the skilled persons were more and office was
found less in every company & few were semiskilled and no one was
unskilled. Thus the no. of the skilled persons was more in every
company.

Name of the Banker:

These are the banks which have provided loans to these companies for
their business. Most of the banks were SBI, PNB, and other banks.

Types of the Products Manufactured:

These are the types of the products which the company is
manufacturing. In the companies we visited we found that most of the
companies were manufacturing the drugs, some were manufacturing
rubber products, some electrical products , some few powders, some
engineering products ,some packaging products for other companies,
some glasses etc.

Does the Enterprise hold any quality certification:

This is the certification of the quality of the products . It was seen that
some of the companies were having the quality certificates. Some
companies were not having any quality certificate.

Any difficulty in outsourcing the product/component:

Not any company was facing the product outsourcing problem.
However some few face this problem.

Next is the small question about the problems which enterprise

is facing in that industrial Estate. All of the industries are facing the
following problems: Power supply, WaterSupply, Road facilities, etc.
Another is the most important question in the whole
questionnaire
This contains the table format contains three columns and four rows.
This question contains all the information that what kind of services
these companies require on the times of before production, at the time
of production, after production, also HR & other services required.This
also gives the information that what is the expected source of the of
these companies where from these get this source. Some of the
companies have their own HR department they are lying upon their HR
department for these problems. Some post the advertise on their gates
and on different places such as newspapers, TV’s etc. most of the
companies does not respond to this question, some told that they does
not require any services, Some require technical people. Mostly this
question was difficult to the companies. Actually they were not ready to
expose this problem in front of us due to their personal reasons.

Next is the question which almost every responded clearly & give
the right information.This contains all the information that what are the
services that companies are using & how do they get these services. If
they get these from any consultants, who is the consultant. These
services are as: General management, Training, Technology
improvement/ up gradation, Productivity, Efficiency, Waste reduction,
Quality systems improvement, Market linkages, Others. Almost all the
companies get these facilities from the from their inside departments
which they have made for these services. Thus they have the self
services providers. Thus they did not use the outside services for these
skills.

Next is the question that says that to what extent the

companies are ready to improve the technology & quality of services.
Most of the companies are ready to to improve these things high but not
very high, some to moderate, this is due to size, capacity of the
company & ability of the company. Most of the companies do not have
high facilities to do this. This also depends upon capacity & ability of
company.

The last question of the questionnaire says that is the company

member of any business association. All the companies are the
members of HID. (Haridawar Industrial Development ) some where also
members of IAU, other association.

REFRENCES

The data used for this research is totally primary data & some little data
is secondary data. Primary data was collected from the field research
which we conducted. The secondry data used for this research is
collected from the broachers and small books of IAU. The scondry data
was used for the information of IAU and for the understanding of the
objectives of research study.