BEST ADVICE I EVER GOT!

In a world of uncertainty, we could all use a little advice. So we asked a host of

influential leaders to share with us the wise words that changed their lives
forever.

money.cnn.com, June 2009

Tiger Woods: Keep it simple

Age: 33
No. 1-ranked golfer

When I was young, maybe 6 or 7 years old, I'd play on the Navy golf course with my pop. My
dad would say, "Okay, where do you want to hit the ball?" I'd pick a spot and say I want to hit
it there. He'd shrug and say, "Fine, then figure out how to do it." He didn't position my arm,
adjust my feet, or change my thinking. He just said go ahead and hit the darn ball. My dad's
advice to me was to simplify. He knew that at my age I couldn't digest all of golf's intricacies.
He kept it simple: If you want to hit the ball to a particular spot, figure out a way to do it. Even
today, when I'm struggling with my game, I can still hear him say, "Pick a spot and just hit it."
When I'm making adjustments during a round, I know some of the television commentators
theorize that I'm changing this or moving that, but really what I'm doing is listening to Pop.
Jim Sinegal: Show, don't tell

Age: 73
Co-founder and CEO, Costco Wholesale

About 40 years ago I became a vice president at FedMart, a discount retailer. I started
working there when I was 18. The company's founder, Sol Price, taught me a lesson that
was pretty simple, but also true: If you're going to go to the trouble of hiring someone, it's
because you can't do the job yourself -- so you'd better show them how you would do it.

Sol spent day and night teaching us. He'd go home to have dinner, then come back to the
warehouses. If he saw a piece of trash on the floor, he'd pick it up. If he noticed that a
display was too high or an aisle wasn't wide enough, he'd fix it. As employees, we were
tested every day, and if something wasn't done properly, he'd be certain to show us how to
do it. Some people believe that you should say something just once. But I think you get a
message across by communicating it every day. That's why I'm always walking the floors of
different Costcos and talking to employees about the tasks at hand. It's not just because I
love to hear the registers ring! Sol taught me that a good manager must also be a good
teacher. A lot of very bright people lose sight of that.
Mort Zuckerman: Do what you love

Age: 72
Chairman, Boston Properties; chairman, editor-in-chief, U.S. News and World Report

The best advice I ever got came from one of my professors at the Harvard Business School.
He told a story about how George Bernard Shaw was working as a clerk in a dry-goods store
in Dublin, and he decided to give himself three years to go and write plays in London. And if
it didn't work out he could always go back and be a clerk in a dry-goods store. The way I
interpreted his advice was to really do what you love. I was anticipating that I would be
practicing law, which to me was the functional equivalent to working as a clerk in a dry-goods
store.

So I decided I was going to give myself three years to try something that I was always
interested in. I was always fascinated by urban life, and I grew up in Montreal, where the
residential areas were closer to the downtown part of the city. The father of one of my best
friends was in the real estate business, and I thought he had a wonderful life because he
traveled a lot and seemed to be building things. And I really liked building things. (And as I
once said when I was a teacher, he also had a lot of women chasing him, which I thought
came out of the profession. A student then asked me, "Well, has it worked?" And I said,
"Well, I travel an awful lot.") So I went into a field that I really liked. I got a job in Boston with
Cabot Cabot & Forbes, in real estate development. Since I loved both urban life and
journalism -- I was a journalism addict when I was 12 years old -- all I did was pursue those
two careers. And I feel as if I've never worked a day in my life.
Lloyd Blankfein: Empower a subordinate

Age: 54
Chairman and CEO, Goldman Sachs

When I was put in charge of sales and trading at Goldman's commodities unit [in 1984], it
was a big deal for me. My first month on the job, things started going badly in the P&L. When
I went in to my boss for help, he asked, "What do you think we should do here?" I wanted to
sound totally in control, so I went right into this Chuck Yeager voice -- you know, The Right
Stuff. I used my most fake-confident voice, and I gave it my best shot. He said, "Okay, that's
a good idea." It was smart of him to ask my opinion instead of telling me what to do. He knew
that if my plan worked, I'd feel more confident. If it didn't work, the pressure on me would
ease because he had endorsed my idea. Just as I was walking out of his office, he said, "Oh,
just one more thing. Why don't you walk to the men's room and throw cold water on your
face? You're looking green." So I learned two things: First, it's good to solicit your people's
opinions before you give them yours. And second, your people will be very influenced by
how you carry yourself under stress.
Mohamed El-Erian: Push beyond your comfort zone

Age: 51
CEO and co-chief investment officer, Pimco

We were living in Paris, back when my father was Egypt's ambassador to France. Each day
we used to get at least four daily newspapers, from Le Figaro on the right side of the political
spectrum to L'Humanité, which was the newspaper of the Communist Party. I remember
asking my father, Why do we need four newspapers? He said to me, "Unless you read
different points of view, your mind will eventually close, and you'll become a prisoner to a
certain point of view that you'll never question."

Reading widely is particularly important right now. Most of the market research these days
asks the same question: Is this the market bottom? To answer that question, they look at
historical valuations and try to extrapolate from them. And most of the time that is the correct
approach. However, right now we are going through major and unpredictable changes in the
financial landscape. As a result, "Is this the bottom?" is the wrong question. But you have to
read other people like [New York University economics professor Nouriel] Roubini, like [The
Black Swan author] Nassim Taleb, and some of the behavioral-finance guys to understand
why the question is wrong. The question we should be asking is, In this new world how do
the historical variables morph, and what are the unintended consequences of government
policy? There's a tendency for everyone to operate in a comfort zone and to want to read
what is familiar to them. But if you are just used to following one person or one newspaper,
you will miss these big shifts.
David Axelrod: Ignore conventional wisdom

Age: 54
Senior adviser to President Obama

Gary Hart [the former presidential candidate from Colorado] gave me the advice over beers
at the Quadrangle Club at the University of Chicago in 1987, where he had just given a
speech. He said Washington was one big echo chamber of conventional wisdom clanging
around. He told me, "Washington is always the last to get the news." I didn't think much
about his words then, but they stuck with me and helped me later in life and in the Obama
campaign. There were many times when Washington conventional wisdom wrote us off or
insisted we were making suicidal mistakes.

They questioned our focus on Iowa, saying we needed to run a national campaign. For most
of 2007, from July to November, the conventional wisdom insisted we had blown our
opportunity. Hillary Clinton had a 30-point lead. But we thought that if we won Iowa we could
prevail, and we just got pummeled by people in Washington saying we were going to lose. In
the spring of 2008 they said we were crazy to oppose eliminating the gas tax when our
opponents were proposing it as a way to ease the crush of high gas prices. People thought
we'd made this critical error. But we thought our position was honest and forthright and
people would recognize a gimmick when they saw one. The interchange on those issues
actually propelled us to a strong position in the North Carolina and Indiana primaries. The
third time we ignored Washington was when Sarah Palin was picked. They said it was a
masterstroke by McCain. But Obama said it took him four to five months to get the hang of
being a candidate, so I knew it would be tough to make that adjustment in three weeks.

When I was a political reporter, the paper tried to send me here [Washington, D.C.], and I
refused. In 1998, when the Monica Lewinsky story broke and reporter friends said Clinton
would resign, I went to Manny's Deli in Chicago, where there was an older woman, 68. She
was a cashier who had to keep working to make ends meet. She said, "This guy Clinton
seems to be trying to help us, so why don't they get off his ass?" I called my reporter friends
in D.C. and said they need to come to Manny's.
Tory Burch: Trust your instincts

Age: 43
Co-founder and creative director, Tory Burch

When I started my company, many people said I shouldn't launch it as a retail concept
because it was too big a risk. They told me to launch as a wholesaler to test the waters --
because that was the traditional way. But Glen Senk, the CEO of Urban Outfitters and a
mentor of mine who now sits on our board, told me to follow my instincts and take the risk. I
wanted to create a new way of looking at retail. At the time a lot of stores were very
minimalist, very clean. I wanted stores that would feel like a comfortable room in my
apartment, cozy and colorful and different.

Part of my vision came out of my experience at Ralph Lauren. When I worked there, first in
public relations and then in advertising as a copywriter, I learned the importance of having a
complete vision for the company, from product to marketing to store visuals. My company is
an extension of me, so when I designed my stores I wanted people to feel that they were in
my home. It was also something that came out of my trying to design things that I wanted
myself. Everything was thought out, from the music to the candles to the couches and, of
course, to the product. It gave people an idea of who we were, and it was great for quicker
branding.
Jim Rogers: Read everything

Age: 66
Investor and commodities guru

The best advice I ever got was on an airplane. It was in my early days on Wall Street. I was
flying to Chicago, and I sat next to an older guy. Anyway, I remember him as being an old
guy, which means he may have been 40. He told me to read everything. If you get interested
in a company and you read the annual report, he said, you will have done more than 98% of
the people on Wall Street. And if you read the footnotes in the annual report you will have
done more than 100% of the people on Wall Street. I realized right away that if I just literally
read a company's annual report and the notes -- or better yet, two or three years of reports --
that I would know much more than others. Professional investors used to sort of be dazzled.
Everyone seemed to think I was smart. I later realized that I had to do more than just that. I
learned that I had to read the annual reports of those I am investing in and their competitors'
annual reports, the trade journals, and everything that I could get my hands on. But I realized
that most people don't bother even doing the basic homework. And if I did even more, I'd be
so far ahead that I'd probably be able to find successful investments.
Scott Boras: Be effective, not popular

Scott Boras with client Alex Rodriguez

Age: 56
Sports agent; president, Boras Corp.

In 1985, very early in my career, I had hired my former law professor at University of the
Pacific to be a consultant in an arbitration case. He was a seasoned negotiator and a labor
law attorney.

After completion of the negotiation -- my first multiyear major-league contract -- we went out
to dinner in Chicago. [At the time, Boras was receiving attention for the record contract.] He
said, "My advice to you is that you always serve the best interests of your client. An industry
will change in response to you, but it won't do it willingly."

He said that if you are really effective at what you do, 95% of the things said about you will
be negative. Keep your head on straight, don't get emotional, take the heat, and just make
sure your clients are smiling.
Mika Brzezinski: Use failure to motivate yourself

Age: 42
Co-host of MSNBC's Morning Joe with Joe Scarborough

I lost my job at CBS News in 2006 after a new management team was brought in and
cleaned house. At the time, I was being considered for the Sunday Evening News anchor job
as well as a 60 Minutes correspondent. I felt as if I'd hit my stride. Then -- boom -- it was all
gone. It was the biggest downturn of my career -- emotionally and financially. Someone wise
told me, "You don't know this, but there will be a day when you realize this was the best thing
that could happen to you." Even though it was a leap of faith, I took that advice to heart. I
went through a year of job interviews for some high-profile news jobs that didn't go well. I
was considering leaving the business, even though it's my life's passion. Yet I kept
remembering the advice that something ultimately good would come from this. I also realized
that for that advice to really come to fore, I couldn't give up. I finally said to myself, "Get over
yourself. Just get back in, even if it means a massive step backwards." So at 40 years old I
got a freelance job that included doing 30-second news cut-ins on MSNBC -- a great job for
someone just starting out. Then Joe [Scarborough] and I met in the hallway at MSNBC and
really hit it off. Soon I was asked to be on Morning Joe with him. I found out the network had
been urging Joe to hire a young female "news reader." But he pushed for me to get the job.
Now I realize that perhaps my personality is too real to be boxed into an ultra-objective news
job. On Morning Joe I can say what I think, be my sometimes unorthodox self, have fun, yet
be serious as well.
Colin Powell: Focus on performance, not power

Age: 72
Former secretary of state; retired four-star general

When I was a young infantry officer at Fort Benning, we had a lot of old captains who had
served in World War II and Korea. They were not going to go higher in rank, but, boy, did
they know about soldiering. So I didn't learn this piece of barracks wisdom from an
Eisenhower or Pershing. I heard it from these wonderful reserve captains. This is the story:
There was a brand-new second lieutenant who was very ambitious and wanted to be a
general. So one night at the officer's club the young officer spotted this old general sitting at
the bar. So he went up and said, "How do I become a general?" And the old general
answered, "Son, you've got to work like a dog. You've got to have moral and physical
courage. There may be days you're tired, but you must never show fatigue. You'll be afraid,
but you can never show fear. You must always be the leader." The young officer was so
excited by this advice. "Thank you, sir," he said, "so is this how I become a general?" "No,"
said the general, "that's how you become a first lieutenant, and then you keep doing it over
and over and over." Throughout my career, I've always tried to do my best today, think about
tomorrow, and maybe dream a bit about the future. But doing your best in the present has to
be the rule. You won't become a general unless you become a good first lieutenant.
Shai Agassi: Take advice from smart people

Age: 41
Founder and CEO, Better Place

The best pieces of advice I got occurred around the holidays in late 2006. The first piece of
advice came from former President Bill Clinton at the Saban Forum in Washington. I told the
President about my idea to sell electric cars through dealers. He listened to the whole thing,
and then he looked at me and said, "You're solving the right problem at the wrong time. The
average Joe doesn't go to a dealership; he buys a nine-year-old used car and drives it into
the ground, and then he buys another nine-year-old car. You need to figure out how to get
the average Joe in an electric car for free and still make money." When I asked how,
President Clinton said, "You're the smart guy--you figure it out." And he turned and walked
away. President Clinton was the guy who ultimately drove us to switch our model. A few
weeks later I was in Israel, and I was speaking with Israeli President Shimon Peres [who also
heard my presentation at the Saban Forum]. When I originally pitched the idea, I suggested
that the government create an agency to make it happen. I wasn't thinking about it as a
company, but more as an arm of government. President Peres told me, "Agencies don't do
things. Entrepreneurs do things." He said, "You have to start a company. Otherwise, this is
just an idea. You have a good job, but this is a better job because you can save the world." A
few days later I quit my job at SAP.
Sukhinder Singh Cassidy: Make an impression

Age: 39
CEO-in-residence, Accel Partners

When I got my first job at Merrill Lynch [as a junior analyst], I ended up working for a
managing director, Henry Michaels. He was known from his more junior days as "Hank the
Crank" for his ability to crank it out and work fast. At only 32 or 33, Henry was already a
managing director. At my level [then] you were typically staffed on a project with the
managing director, a director, and an associate in addition to the junior analyst. I got staffed
directly with Henry on a project with no one in between and he gave me a lot of runway. His
advice to me was to work exceptionally hard and step up from day one, despite being junior.
In the first three to four months that you're in a job, you can create positive or negative
momentum. I got to Merrill already hungry to prove myself and exceeded expectations; from
that point on I got staffed on the better assignments and was given the opportunity to move
to London. Hank's advice has always stayed with me. It's key to starting any new job
because you have a few months to make a first impression, and a finite window of time to
create professional momentum and start building a brand for yourself.
Eric Schmidt: Hire a coach

Age: 54
Chairman and CEO, Google

The advice that sticks out I got from John Doerr, who in 2001 said, "My advice to you is to
have a coach." The coach he said I should have is Bill Campbell. I initially resented the
advice, because after all, I was a CEO. I was pretty experienced. Why would I need a
coach? Am I doing something wrong? My argument was, How could a coach advise me if I'm
the best person in the world at this? But that's not what a coach does. The coach doesn't
have to play the sport as well as you do. They have to watch you and get you to be your
best. In the business context a coach is not a repetitious coach. A coach is somebody who
looks at something with another set of eyes, describes it to you in [his] words, and discusses
how to approach the problem.

Once I realized I could trust him and that he could help me with perspective, I decided this
was a great idea. When there is [a] business conflict you tend to get rat-holed into it. [Bill's]
general advice has been to rise one step higher, above the person on the other side of the
table, and to take the long view. He'll say, "You're letting it bother you. Don't."
Meredith Whitney: Set realistic goals

Age: 39
Founder, Meredith Whitney Advisory Group

I've gotten a lot of really good advice, but the advice that I always go back to is something
my mother told me. She said to set realistic goals, achieve them, and recalibrate your goals
so that you're constantly moving forward, as opposed to setting dreamer-type goals that
you're going to get frustrated by.
Lauren Zalaznick: Listen

Age: 46
President, Women & Lifestyle Entertainment Networks, NBC Universal

The first TV job I ever had was at VH1. My boss was Jeff Gaspin, whom I was later reunited
with here at NBC. Early on Jeff told me, "Throughout your career, you're going to hear lots of
feedback from show-makers and peers and employees and bosses. If you hear a certain
piece of feedback consistently and you don't agree with it, it doesn't matter what you think.
Truth is, you're being perceived that way."

I was known back then as a person who made snap decisions. I got it -- I got ideas quickly.
And I tended to tell people that I didn't need more information to make my decision. Jeff said
to me, "Lauren, you're very smart. You're 10 steps ahead of people. Don't cut them off."

He was right. Eventually I developed a softer touch. I've changed from a person known for
making snap decisions to someone who's viewed as thoughtful and analytical. You don't
have to agree with the other person, but you do need to make sure that you both understand
why you disagree.
Julian Robertson: Don't talk shop

Age: 77
Founder, Tiger Management

The best advice I ever got came from my sister Wyndham [who later became an assistant
managing editor at Fortune]. She called me one night after we'd been to a cocktail party in
the early 1960s and said, "You're becoming a business bore. No one is interested in talking
all night long about stocks. Quit being a business bore." After trying to refute her, I realized
she was right. So I stopped being a business bore. I found other topics to discuss. And I
found that when I ceased being a business bore -- and quit pushing my views about the
market on everyone -- that people came to be more interested in any advice that I might
have to give. At the time I was a broker starting out, and it helped me acquire clients. I think
the same thing is true as a parent with your kids. If you give advice, it's not nearly as well
received as when it's asked for.
Thomas Keller: Treat it like it's yours

Age: 53
Chef, The French Laundry, Per Se

Treat it like it's yours and someday it will be. I'm not exactly sure when someone told me
that, but I certainly remember the profound impact it had. Every job I had from that point on --
I was still a chef de partie at that time -- everything that came with that workstation became
my responsibility. I kept my space clean, organized, and maintained ... I brought this mindset
with me everywhere I went. ... Because of the way I worked and carried myself, and the
quality and integrity that I was striving for, a lot of people saw certain qualities in me that they
respected.
Robin Li: Underpromise and overdeliver

Age: 40
CEO, Baidu

The advice came from one of our early investors. During our first board meeting, when the
company was founded, I said, "I never ran a company by myself -- what kind of advice do
you have for me?" And I was told, "Underpromise and overdeliver." I took it to heart then and
still rely on it today. I believe the loyalty from Baidu's customers, users, employees, and
investors today is due in large part to that approach. People trust that when we set out to do
something, we do it well.
Miles White: Don't pursue titles and dollars

Age: 54
CEO, Abbott Labs

The best advice I got from someone in the corporate world was not to pursue titles and
dollars. Pursue passion, and the titles and the dollars will take care of themselves. I think
there's a lot of truth to that. As young people build careers, how they define happiness or
achievement makes a big difference in the success they're going to have in their careers. If
you pursue the things you believe in and have a passion for, I think everything else pretty
much takes care of itself. Otherwise, you find yourself wishing your life away, advancing to
the next thing, never quite appreciating the circumstances where you are and the enrichment
you're getting out of the experience.

I can give you one example [of how it impacted me]. I was a consultant at McKinsey almost
25 years ago, and I took a large cut in pay and left to come be a national account sales
manager at Abbott. I wanted to manage people and products directly. I wanted to be
somewhere where I could build a business, build people, and lead teams. I took a big cut in
pay and went in search of passion. And it worked out.
Aaron Patzer: Self-doubt is normal

Age: 28
Founder & CEO, Mint

When I was first starting Mint I would oscillate emotionally day-to-day. I was the sole founder
and started the company when I was 25. I would go back and forth between thinking, "This is
the best idea ever," and then other days asking myself, "Who am I, as a 25-year-old kid, to
take on Intuit with Quicken and Microsoft? Who am I to do that?" I kept thinking to myself,
this is really an emotional rollercoaster.

At that time I met Jeremy Stoppelman, the CEO and co-founder of Yelp.com, at a party for
entrepreneurs called "Founders Brunch" (run by Auren Hoffman). He was the first and
probably only guy who was like, "For the first year that Yelp was founded, I was on that
rollercoaster -- panicked sometimes, elated sometimes. After it gets up and running for a
year, it's still tough, but you don't have that 'nearing mental breakdown' stage on a day-to-
day basis." It was the first time anyone had come clean.

For first-time entrepreneurs there's a macho attitude that you [can] never show doubt or
weakness, but truth is, you face it every day. That personal admission, that self-doubt, that
lack of confidence, or wild emotional swings are part of the game when you're starting a
company. I probably met with 40 or 50 VCs or angel investors before I got my first "yes." I
met Jeremy after 25 rejections and I wasn't yet ready to give up, but I was at a point where it
was rough. Jeremy taught me that self-doubt, and even a failing in self-confidence, is
perfectly normal and that all you have to do is keep trying and keep pushing through.
Niklas Savander: Be nice to people

Age: 46
Executive Vice President and General Manager, Services & Software, Nokia

When I got my first job, my father told me, "Remember to be nice to people." You'll meet
them on the way up or on the way down. You go through the good and the bad times in your
career. In the end, the world functions through personal relationships. If you elbow yourself
up, you'll fall harder. If you are too self-centered, you won't be successful. People don't want
to work for you. The current guy who is running IT for services I first met when he was a
systems engineer and I was a junior salesman for HP. After many years, we joined Nokia --
he eight years ago and me twelve years ago. And since the, I've been his boss, like, five
times in different roles. From my current team, it's a long history. When you are faced with
the challenge of building something new, you have a tendency to reach out to someone
you've been through a storm with already.