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The following questions aie meant to help you establish a soliu founuation foi youi
business anuoi oiganization. They aie shoit anu to the point; yet, answeiing them
coulu iequiie you anuoi youi team to ieflect foi some time on the natuie of the
ventuie.

<:589: leaving these questions unansweieu will inciease youi oiganization's
vulneiability to chaos, inuecision, fiequent change of activities, anu ultimately,
failuie.

,@B:: answeiing these questions will give life anu uiiection to youi business anuoi
oiganization by uefining founuational elements such as youi puipose, youi offeis,
youi values, youi methous, anu youi taiget customei.

In one to thiee sentences, answei each of the following questions:

C9=D
|BEINuj Why am I staitingcontinuing a business.
|P0RP0SEj Why uoeswill the business exist.

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|vAL0ESj What beliefs anu piinciples will guiue oui woik.
|PR0CESSj What methous will we apply to pioviue goous anuoi seivices.

C958D
|vENT0REj What activities will we conuuct to accomplish oui puipose.
|B0SINESSj What goous anuoi seivices will we pioviue.

C94D
|C0ST0NERSj Who wantsneeus oui goous anuoi seivices.


0nce you have aiiiveu at a set of complete answeis, youi ventuie's founuation will
be well uefineu, anu you will be ieauy to focus oi ie-focus on the quotiuian affaiis of
youi business.

If you woulu like to ieceive help anu consultation on piepaiing a founuation anuoi
stiategy foi youi business, feel fiee to contact oui managing paitnei with a biief
uesciiption of youi iequest, anu one of oui staff will assist you within 48 houis of
youi submission:

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