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Marketing Plan Outline

Marketing Plan Outline

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Published by bangldesh

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Published by: bangldesh on Oct 13, 2009
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10/03/2010

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Marketing Plan Outline
1: Executive Summary 
Answer “who,” “what,” “when,” “where,” and “how” with respect tomarketing objectives and strategies; forecasts; marketing and productfinances; etc. The Executive Summary should be done last, after allmarketing plan analysis and details have been completed.
2: Industry Analyses:
This is an overview of the industry and keyinsights into competitors, suppliers, the regulatory environment,customers and the company's place within the industry.
SWOT Analysis:
Detail the strengths, weaknesses,opportunities and threats in industry. For more oncompleting a basic or expanded SWOT analysis.
3: Products and Corresponding Target Markets
Here, describe your products and your target customers for each. Foreach product or brand, include:
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Target market demographics
such as income levels;interests; activities; living environments; other geographicdescriptions; psychological mindsets; political affiliations;family situations; age ranges; tastes; etc.
Industry or societal trends
that affect your customers.
Your target customers' needs and wants
, andCorresponding benefits received from products
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4: Marketing Strategy 
Include overall marketing objectives and mission statement in thissection, and for each product address:
The product's positioning
relative to competitors and inthe eyes of target customers.
The general strategies
you will use to reach objectivesand fulfill the mission statement.
The product's marketing mix
, including specificmarketing programs. Address all of the "four P's":
The products
Pricing strategies
Distribution channels
Promotional activities
.
SBU (Strategic Business Unit)
Porter’s Generic Strategies
Value delivery network
5: Measurements
Build success metrics into each marketing program, includingintermediate measures, and how you will use them to monitorprogress and adjust execution when applicable.
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