Professional Documents
Culture Documents
1: Executive Summary
finances; etc. The Executive Summary should be done last, after all
Here, describe your products and your target customers for each. For
1
Target market demographics such as income levels;
2
4: Marketing Strategy
• The products
• Pricing strategies
• Distribution channels
• Promotional activities.
5: Measurements
3
Part 6: Forecasts and Financial Analyses
Explain the size of your target markets, market shares and growth
detail:
• cost of goods
• marketing budgets
• other expenses
• profit margins
changed product).