Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Marketing Plan Outline

Marketing Plan Outline

Ratings: (0)|Views: 30|Likes:
Published by bangldesh

More info:

Published by: bangldesh on Oct 13, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Marketing Plan Outline
1: Executive Summary 
Answer “who,” “what,” “when,” “where,” and “how” with respect tomarketing objectives and strategies; forecasts; marketing and productfinances; etc. The Executive Summary should be done last, after allmarketing plan analysis and details have been completed.
2: Industry Analyses:
This is an overview of the industry and keyinsights into competitors, suppliers, the regulatory environment,customers and the company's place within the industry.
SWOT Analysis:
Detail the strengths, weaknesses,opportunities and threats in industry. For more oncompleting a basic or expanded SWOT analysis.
3: Products and Corresponding Target Markets
Here, describe your products and your target customers for each. Foreach product or brand, include:
Target market demographics
such as income levels;interests; activities; living environments; other geographicdescriptions; psychological mindsets; political affiliations;family situations; age ranges; tastes; etc.
Industry or societal trends
that affect your customers.
Your target customers' needs and wants
, andCorresponding benefits received from products
4: Marketing Strategy 
Include overall marketing objectives and mission statement in thissection, and for each product address:
The product's positioning
relative to competitors and inthe eyes of target customers.
The general strategies
you will use to reach objectivesand fulfill the mission statement.
The product's marketing mix
, including specificmarketing programs. Address all of the "four P's":
The products
Pricing strategies
Distribution channels
Promotional activities
SBU (Strategic Business Unit)
Porter’s Generic Strategies
Value delivery network
5: Measurements
Build success metrics into each marketing program, includingintermediate measures, and how you will use them to monitorprogress and adjust execution when applicable.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->