Fashion Designing

Rajesh Raj
+91-96405-
94335
 Basic concept of Fashion
Designing
 What is Fashion design is the applied art dedicated to clothing and lifestyle
accessories created within the cultural and social influences of a specific time. '
Fashion design differs from costume design due to its core product having a built
in obsolescence usually of one to two seasons. A season is defined as either
autumn/winter or spring/summer. Fashion design is generally considered to have
started in the 19th century with Charles Frederick Worth who was the first
designer to have his label sewn into the garments that he created. While all
articles of clothing from any time period are studied by academics as costume
design, only clothing created after 1858 could be considered as fashion design.
 Some fashion designers are self-employed and design for individual clients.
Other high-fashion designers cater to specialty stores or high-fashion
department stores. These designers create original garments, as well as those
that follow established fashion trends. Most fashion designers, however, work for
apparel manufacturers, creating designs of men’s, women’s, and children’s
fashions for the mass market. Large designer brands which have a 'name' as
their brand such as Calvin Klein, Ralph Lauren, or Chanel are likely to be
designed by a team of individual designers under the direction of a designer
director.
 Types of fashion

 There are three main categories of

fashion design, although these may
be split up into additional, more
specific categories:
● Haute couture
● Ready-to-wear
● Mass market
 Haute couture :-
 Haute couture The type of fashion design which predominated until
the 1950s was "made-to-measure" or haute couture, (French for high-
fashion). The term made-to-measure may be used for any garment that
is created for a specific client. Haute couture, however, is a protected
term which can only be officially used by companies that meet certain
well-defined standards set by the Chambre Syndicale de la Couture.
Nonetheless, many ready-to-wear, and even mass market labels, claim
to produce haute couture, when in fact, according to established
standards, they do not. A couture garment is made to order for an
individual customer, and is usually made from high-quality, expensive
fabric, sewn with extreme attention to detail and finish, often using
time-consuming, hand-executed techniques. Look and fit take priority
over the cost of materials and the time it takes to make.
 Ready-to-wear :-
 Ready-to-wear Ready-to-wear clothes are a
cross between haute couture and mass market.
They are not made for individual customers, but
great care is taken in the choice and cut of the
fabric. Clothes are made in small quantities to
guarantee exclusivity, so they are rather
expensive. Ready-to-wear collections are usually
presented by fashion houses each season during
a period known as Fashion Week. This takes place
on a city-wide basis and occurs twice per year.
 Mass market :-
 Mass market Currently the fashion industry relies more
on mass market sales. The mass market caters for a
wide range of customers, producing ready-to-wear
clothes in large quantities and standard sizes. Cheap
materials, creatively used, produce affordable fashion.
Mass market designers generally adapt the trends set
by the famous names in fashion. They often wait around
a season to make sure a style is going to catch on
before producing their own versions of the original look.
In order to save money and time, they use cheaper
fabrics and simpler production techniques which can
easily be done by machine. The end product can
therefore be sold much more cheaply
 Designing a collection
 Many designers carefully research and plan a collection so
that all the items in it complement each other, and have the
particular fashion look which the company is known for or is
going for. Oftentimes, a designer will look at what the
fashion directions have been in previous seasons, keep an
eye on what others in the fashion business are doing, and
read fashion forecasting magazines. They also rely on
knowledge of their own customers to see which styles
succeeded and which were less popular in past seasons.
Such research is combined with creative ideas to develop a
theme for a collection. Other considerations must be taken
into account as well, such as which season the collection is
designed for (e.g. choosing thinner, lighter fabrics for
summer; thicker, warmer fabrics for winter).
 Designing a garment

● The design :-

● Making a card pattern:-

●The finished dress :-

 The design :-

 The design: Different designers

work in different ways. Some sketch
their ideas on paper, others drape
fabric on a dress stand.
 Making a card pattern:-

 Making a card pattern:

When the designer is completely satisfied
with the fit of the toile (or muslin), they show
it to a professional pattern maker who then
makes the finished, working version of the
pattern out of card. The pattern maker's job is
very precise and painstaking. The fit of the
finished garment depends on their accuracy.
 The finished dress:-

 The finished dress: Finally, a

sample garment is made up in the
proper fabric and tested on a
fitting model.
 Areas of work

 Thereare three main ways in which

designers can work:

● Working freelance:-
● Working In-house:-
● Own Label:-
 Working freelance:-

 Working freelance: Freelance

designers works for themselves.
They sell their work to
fashion houses, direct to shops, or to
clothing manufacturers. The
garments bear the buyer's label.
 Working In-house:-

 Working In-house: In-house

designers are employed full-time by
one fashion company. Their designs
are the property of that company,
and cannot be sold to anyone else.
 Own Label:-

 Own Label: Fashion designers often

set up their own companies. A lot of
designers find this more satisfying
than working for someone else, as
their designs are sold under their
own label.
Who is this Dear
Who is this Dear
 Areas of fashion design
 Many professional fashion designers start off by specializing in a
particular area of fashion. The smaller and the more specific the market,
the more likely a company is to get the right look and feel to their
clothes. It is also easier to establish oneself in the fashion industry if a
company is known for one type of product, rather than several
products. Once a fashion company becomes established (that is, has
regular buyers and is well-known by both the trade and the public), it
may decide to expand into a new area. If the firm has made a name for
the clothes it already produces, this helps to sell the new line. It is
usually safest for a company to expand into an area similar to the one it
already knows. For example, a designer of women's sportswear might
expand into men's sportswear. The chart below shows the areas in
which many designers choose to specialize.
 Fashion design terms

 A fashion designer conceives garment combinations of line,

proportion, color, and texture. While sewing and pattern-making
skills are beneficial, they are not a pre-requisite of successful
fashion design. Most fashion designers are formally trained or
apprenticed.
 A pattern maker (or pattern cutter) drafts the shapes and sizes
of a garment's pieces. This may be done manually with paper
and measuring tools or by using an AutoCAD computer software
program. Another method is to drape fabric directly onto a dress
form. The resulting pattern pieces can be constructed to produce
the intended design of the garment and required size. Formal
training is usually required for working as a pattern marker.
 Fashion design terms

 A tailor makes custom designed garments made to the client's

measure; especially suits (coat and trousers, jacket and skirt, et
cetera). Tailors usually undergo an apprenticeship or other formal
training.
 A textile designer designs fabric weaves and prints for clothes and
furnishings. Most textile designers are formally trained as
apprentices and in school.
 A stylist co-ordinates the clothes, jewelry, and accessories used in
fashion photography and catwalk presentations. A stylist may also
work with an individual client to design a coordinated wardrobe of
garments. Many stylists are trained in fashion design. However,
many are not and simply have a knack for pulling great looks
together. They are also referred to as personal shoppers.
 Fashion design terms

A buyer selects and buys the mix of clothing

available in retail shops, department stores and
chain stores. Most fashion buyers are trained in
business and/or fashion studies.
 A seamstress sews ready to wear or mass
produced clothing by hand or with a sewing
machine, either in a garment shop or as a sewing
machine operator in a factory. She (or he) may not
have the skills to make (design and cut) the
garments, or to fit them on a model.
 A teacher of fashion design teaches the art and
craft of fashion design in art or fashion school.
 Fashion design terms

 A custom clothier makes custom-made garments to order,

for a given customer.
 A dressmaker specializes in custom-made women's clothes:
day, cocktail, and evening dresses, business clothes and suits,
trousseaus, sports clothes, and lingerie.
 An illustrator draws and paints clothing designs for
commercial use.
 A model wears and displays clothes at fashion shows and in
photographs.
 A fit model aids the fashion designer by wearing and
commenting on the fit of clothes during their design and pre-
manufacture. Fit models need to be a particular size for this
purpose.
 A fashion journalist writes fashion articles describing the
garments presented or fashion trends, for magazines or
newspapers.
 Fashion design terms

 An alterations specialist (alterationist)

adjusts the fit of completed garments, usually
ready-to-wear, and sometimes re-styles them.
NOTE: despite tailors altering garments to fit the
client, not all alterationists are tailors.
 A wardrobe consultant or fashion advisor
recommends styles and colors that are flattering
to the client.
 A photographer photographs the clothes on
fashion models for use in magazines,
newspapers, or adverts.
 A fashion show producer is a person or firm
that organizes runway/catwalk shows.
 Fashion designing
of the most important aspects of the fashion world. In fact, everything revolves around designs. But it's no easy cakewalk. It's a hard grind and you need a lot of stamina to sustain in the long run. Do you
 Fashion designing
 Designing is one of the most
important aspects of the fashion
world. In fact, everything revolves
around designs. But it's no easy
cakewalk. It's a hard grind and you
need a lot of stamina to sustain in
the long run. Do you feel it's right up
your street? Then read
 Fashion designing
 You need to have a feel for textures and a flair for
styles. Colours and combinations should fascinate
you. Your mind's eye should be able to put it all
together before you start on a project.
 An ability to sketch and draw is of immense help.
You need a keen eye for detail. So sharpen your
powers of observation.
 Unless you have terrific talent and the right
contacts, don't venture out by yourself. You're
always better off working as a trainee under some
designer for a while. You'll pick up valuable
pointers. Be willing to learn from them.
 Fashion designing
 Don't expect to hit gold with your first few designs.
Your enthusiasm shouldn't wane with rejects. Keep
yourself motivated and continue to work hard.
 Don't be afraid to experiment with colours and
designs. Give your creativity free rein.
 Learn to handle people. Customers, tailors, suppliers
may each have their own idiosyncrasies. It's
important you cope without losing your cool.
 Scout around for textiles. Don't go in for the run of
the mill stuff. You'll find some priceless stuff in little
towns and villages that have a heritage of weaving.
Get them to cater to your requirements.
 Fashion designing
 Find a real good tailor. Don't compromise on this issue.
Only a good karigar can make your dreams come true. Build
up a rapport with him/her. It's important you understand
each other. You should be able to discuss the requirements
and the possibilities of each design.
 Always have a variety of designs. Especially if you are going
to hold an exhibition for your potential customers, you need
to show off your varied styles. The styles should be market
friendly.
 Start off with affordable styles. It's almost impossible for a
newcomer to succeed with extravagant price tags.
 Get to know the nitty-gritties of merchandising. There is a
lot more to it than meets the eye.
 Learn to enjoy your job. If you have an eye only on the
rewards, it will be a relentless grind for you.
 Meaning of fashion
 Fashion is the most talked about term in the present times. Walk on the
street and you will see the images of high-end fashion. Today every single
person is fashion conscious. People are very particular about what to wear,
which brand to go for and about the fitting, cuts, colors and fabrics. The
word Fashion exemplifies the appearances of clothing and accessories that
accentuate its appeal. It's an art class to learn the basics of the fabulous,
colorful, and wildly creative world of fashion clothing.
Fashion sketching helps in visualizing how a garment will look when worn.
Designers can bring their designs to life before they are sewn by adding
color, texture, and pattern on sketches. Every rich and famous have their
personal fashion stylist. They perfect the art of assembling and putting
together the right outfit for the right occasion. They select the right and
mix and match with the accessories that best expresses the wearer's
personality and style.
Trendy Jewels for Festive Sea
 So you are busy buying clothes to
match the celebratory mood of the
season. Since it is all about
traditional religious rituals, you are
filling up your wardrobe with saris
and salwar kameez...
 Make the Most of Sales
 Notall of us are stashed to the gill
with the moolah. But that does not
stop you from craving the designer
dress or shoes or a glam accessory...
 Trendy Sari Blouses
 Didyou know that in latest Indian
fashion trends, the basic sari blouse
or choli has become a key accessory
to dressing up your sari. Choli can
truly be an accent for sensuality as it
reveals and conceals all at the same
time.
 Top Fashion Trends
 You believe in showing your
character through your clothes. This
season showing off your personal
style comes easy. All you have to do
is add bright splash of colour, big
bold prints juxtaposed against classic
cut trousers or slim pants. Here's
how..
 A Great Pair Of Eyes
 With the sun shining high, you need
to invest in a good pair of sunglasses
that will protect and look trendy all at
the same time. This season large,
round frames of the 70's is the
inspiration.
Best of luck Dear
&
God Bless you

Thank you
Regards,
Rajesh Raj