CHAPTER: 3

Research Methodology
➢ RESEARCH OBJECTIVE AND SCOPE
➢ REASERCH METHODOLOGY
➢ RESEARCH LIMILATION

➢ DEFINE THE PROBLOM

➢ DEFINE THE RESEARCH DESIGN
➢ METHODOLOGY
➢ SAMPALING TECHNIQUE
➢ DATA COLLECTION
➢ PRE-PREPARATION ANS DATA COLLECTION
➢ DATA ANALYSIS AND INTERPRETATION
➢ PRESENTATION OF FINDING
OBJECTIVE:
SCOPE:

THE SCOPE OF THE PROJECT IS:

1) Additional and valuable new knowledge of the organization;

2) In knowing the preferences of the consumers;

3) In knowing the consumer perception and behavior;

4) In formulating effective marketing strategy to cater the needs and wants of customers;

5) Collection of information on economic and market structure of the nation;

 1)

Research Methodology:

Research methodology is the way to systematically solve the problem. Researcher, as he

proceeds with his research he has to analyze thousands of small points which may act as
barrier, if attention is not paid to them.

Researcher not only need to know how to develop certain test, how to calculate the mean,
the mode, the median etc, but they should also know which of these techniques are
relevant and which are of no use and what would they mean and indicate and why
researcher needs to understand the assumption underlying various techniques and they
need to know the criteria by which they can decide a particular method or procedure that
will be applicable to the problem that may arise in his research. For all this researcher
need to make a blueprint of his research work so he/she can carry out the research work
smoothly. All this means that it is necessary for the researcher to design the methodology
for his problem as the same may differ from problem to problem. It is similar to the
architect who designs a building and evaluates each and every small point like on what
basis he selects particular size, number of doors, location of doors, windows, ventilators,
what material should be used etc.

The first step towards any research is to identify the problem and look at it objectively.
After the problem is found, the steps for the research should be finalized as follows:

➢ Types of sample to surveyed as to get the reliable result.

➢ Interpretation of data to get the required result through analysis.

➢ Provide the necessary recommendation and suggestion if any.

Define the problem

 RESEARCH DESIGN:

The research study adopted for the survey was descriptive and diagnostic
where much effort was given to certain aspects such as-
• Formulating the objective of the study
• Choice of research design
• Determine sources of data
• Designing the methods of data collection
• Selecting the sample
• Conducting field survey
• Processing and analyzing the collected data
• Preparing the research report
• Findings

Sample size: 150

Geographi
cal coverage: Rewa City

SAMPLING TECHNIQUE:
To conduct the survey samples were selected and those samples were the Individual house
builders. During survey I visited to individual house builders and those were selected through
both simple random sampling and through convenience sampling.

In this company has not provided any data. I was told to select the samples on my own through
random sampling and convenience sampling.

So the following sampling technique were used to conduct survey-

1. SIMPLE RANDOM SAMPLING

2. CONVENIENCE SAMPLING
DATA COLLECTION:

Only primary data were collected for the study and questionnaires with multiple choice
options were given to respondents (Individual House Builders).

DATA ANALYSIS AND INTERPRETATION

A comprehensive survey encompasses various stages such as collection of data, analysis of data,
drawing inferences thereafter and presenting the same in the proper format to the person concern.
Data analysis in one of the most essential stages of survey. This stage is important as it has the
potential to destroy the objective altogether if the analysis is not done in view of the end
objective.

In this step, analysis of the whole raw data had been done and the various factors are found out
which were important for this project. The data analysis can be seen in the data analysis section
of this project.

PRESENTATION OF FINDINGS
Any research project is rendered incomplete if the findings are not conveyed in the manner
understandable to readers of the project document. Therefore, the presentation of finding is as
important as the analysis itself.

The presentation of the findings can be found in the findings, conclusion and recommendation
section of the report.

RESEARCH LIMITATIONS: