Professional Documents
Culture Documents
Case Analysis
♣ About the change that happened in the Royal Hotel.
1. Observable artifacts changed without evaluating basic assumptions
2. Royal’s customers lost a sense of belongingness.
♣ As a result: the overall change was a big failure for the Galaxy Hotels.
♣ The corporate culture of the Royal Hotel before and after the change:
The Result of Change in Royal Hotel
– Decline of revenue
– Decline of occupancy rate
– Restaurant’s performance decreased
– Cancelled previous booking for Banqueting
– Only Golden Age bar that give revenue