YR 12 Media

AFL Activity

Print

AFL Evaluating Peer Work

Name: Jack Leatherland

AS Print Level Descriptors Level awarded

YR 12 Media
Activity 1

AFL Activity

Print

Use the mark scheme below and work in pairs to grade the 4 exemplar pieces of work. You must try and place the work into the correct level. Wherever possible you should use a best fit model, this means that you take an overall view rather than harshly penalising for one fault. Use the space provided to give specific examples and write a summary comment at the bottom of the page. You are examining the FRONT PAGE ONLY MGN
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate Basic Level 2 2435 marks Proficiency Level 3 3647 marks Excellence Level 4 4860 marks The shots used are extremely effective as the model Is always positioned in the centre of the page, giving each image a professional edge. A different technique has been used on each photograph. This magazine contains a close up, a-mid shot and a long shot.

using a variety of shot distances as appropriate

shooting material appropriate to the task set Selecting mise-enscne including colour, figure, lighting, objects and setting.

By looking at this magazine, it is unclear what the specific genre is. The use of mise en scene gives each image an authentic appearance, giving the magazine a realistic style. The designer of this magazine has used cropping techniques in a way which makes each image fit on the page and not looks out of place, this adds to the overall realistic appearance. Use of language matches the target audience and uses a mixture of formal and informal phrases. Both the text and the images used in this magazine

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

accurately using language and register

appropriately integrating illustration and text

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print
complement each other and give the magazine an aesthetic appeal. The use of main images, mastheads and cover lines etc. Are all positioned in the correct place, giving the magazine an authentic appeal. The designer has used a variety of different fonts and text sizes, showing that they have put thought into each page. The use of different texts and fonts gives each page a realistic feel. By analysing each page, it is clear to see that the designer has used the correct IT programmes such as Photoshop in order to design each page. By using this particular programme the designer has created a realistic looking magazine which fits the target audience.

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print

GHR
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate The models are not positioned in a professional way and are slightly cut off from the page. The images used are unprofessional and appear unrealistic. The images used feature a variety of photography techniques, including long shots and mid-shots, however, no close up shots were used. By looking at this magazine it is unclear what the specific genre is. It could possibly be hip hop, rap, grime etc. The features used do not give the audience a clear vision of what the genre is because they have not been executed to meet their potential. The designer of this magazine has used a street/urban mise en scene to connote the style of music used. However, once again this is poorly executed as it is still unclear to the audience what the specific genre of the music and magazine is. The cropping techniques used on this particular magazine are poor as the images of the models appear as if they have been cut out and stuck on to a false Basic Level 2 2435 marks Proficiency Level 3 3647 marks Excellence Level 4 4860 marks

using a variety of shot distances as appropriate

shooting material appropriate to the task set

selecting mise-enscne including colour, figure, lighting, objects and setting

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
background, making the entirety of the magazine look unrealistic and unprofessional.

Print

accurately using language and register

The language used throughout this magazine is extremely informal and therefore appeals to the target group. However, this pattern continues throughout meaning that the designer/author has shown a lack of variety within their language choices. Both the text and the images used within this magazine suggest that the designer has put in very little effort and has been rewarded with a poor attempt at a rap/hip-hop/grime magazine. The front cover and contents page show that the designer has used certain techniques in the correct places, giving the pages the identity they need. However, the double page spread is messy and appears unprofessional. The designer has used a variety of fonts; however they are all very similar and do not stand out or make the each section look unique or different. In order to create this magazine the designer will have used a Programme such as Photoshop, although it would

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
appear that the designer was incapable of using the programme to its full potential.

Print

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media
BUZZ
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate

AFL Activity

Print

Basic Level 2 2435 marks The shots used are effective as the model Is always photographed in a clear position making it clear for the reader to see who is featuring in the image, however unwanted aspects such as the floor etc. also feature in some shots, giving the images an unprofessional appearance.

Proficiency Level 3 3647 marks

Excellence Level 4 4860 marks

using a variety of shot distances as appropriate

shooting material appropriate to the task set

selecting mise-enscne including colour, figure, lighting, objects and setting

The photographer has opted to use a two out of the possible here techniques, as a longshot and a midshot have been used, however, the close up shot is missing, showing a lack of variety. By viewing this magazine it is clear to see that the genre is R n B/pop. The audience is able to see this clearly due to the fashion, colours, other featuring artists etc. Each model is positioned in front of a plain white background, meaning that they stand out even further. The choice of fashion gives the audience a clear sense of the genre of music and the style of the artist. The designer of this magazine has used cropping techniques in a way which makes each

manipulating photographs as appropriate to the context for presentation, including

AS Print

Level Descriptors

Level awarded

YR 12 Media
cropping and resizing

AFL Activity

Print
image fit on the page and not looks out of place, this adds to the overall realistic appearance.

accurately using language and register

The language used throughout the entirety of this magazine is formal and therefore does not match the target group, which would most likely be young adults/teenagers, who prefer reading more informal texts. Both the text and the images used in this magazine complement each other and give the magazine an aesthetic appeal which the target audience can relate to. The designer has used a variety of techniques in order to make each page appear professional and look like a realistic magazine. The use of a masthead, cover lines etc. give this effect. The designer has opted to use a variety of different fonts and text sizes to show that he/she has put a substantial amount of thought into their piece. From analysing this magazine it is clear to see that the designer has used Photoshop to create each page. The Designer has used Photoshop in an effective way which allows each

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
page to appear professional and realistic. However, further improvement s could still be made.

Print

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media
DUBZONE
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate

AFL Activity

Print

Basic Level 2 2435 marks

using a variety of shot distances as appropriate

Proficiency Level 3 3647 marks The image used allows the audience to see who the featuring artist is; however, its appearance is unprofessional and therefore makes the rest of the page look this way also. The photographer has used a variety of shots, including a long shot and a mid-shot; however, a close up shot has not been used.

Excellence Level 4 4860 marks

shooting material appropriate to the task set

From analysing this magazine it is extremely unclear what the genre of music is. The masthead states that the genre is dub step; however, the contents page features an artist playing a guitar, an instrument which is not associated with dub step. The use of mise en scene has not been used to its full potential. Each artist featuring in the magazine does not appear to be a dub step artist as due to their poor choice of clothing etc. Cropping has been used in a way which makes each image look unprofessional. The images have been situated in the wrong places so that they overlap text but in a negative way. The language

selecting mise-enscne including colour, figure, lighting, objects and setting

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

accurately using

AS Print

Level Descriptors

Level awarded

YR 12 Media
language and register

AFL Activity
register used is fairly informal and therefore suits the target audience. However, only a minimal amount of formal language is used, meaning that the magazine lacks variety. Neither the text nor the images complement each other, meaning that the entire magazine appears unprofessional. The front cover uses only the basic techniques such as a masthead; however the cover lines and main image look unprofessional. The contents page is similar and only uses the basics but at no pint intrigues the audience. A variety of fonts and sizes have been used in order to add variety to the magazine, however, none of the texts match or complement the images, they do not match the specific genre either. The designer has clearly used a computer programme such as Photoshop, however they have used it in an ineffective way, as their choice of positioning, cropping, fonts etc. make the entire magazine appear average and unprofessional

Print

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print

Task 2 Now using the skills youve acquired in task 1, evaluate your own work and then two pieces of work from classmates. Use the space provided to give specific examples and write a summary comment at the bottom of the page. Magazine title: Inkult (Jack Wildbore)
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate Basic Level 2 2435 marks Proficiency Level 3 3647 marks Excellence Level 4 4860 marks The model is positioned in a clear way and is in the centre of the page. No part of the model has been cut off. All of these aspects combined produce an image which is worthy to be in the excellence category.

using a variety of shot distances as appropriate

shooting material appropriate to the task set

The photographer has produced some excellent images which appear professional on the page. However, the photographer has only used 2 out of the 3 techniques needed, as a close up and a mid-shot have been used, however a long shot has not. From analysing this magazine it is not evidently clear what the specific genre is. Although the magazine is indie, some may view the artists/model and connote that they are a pop artist. The lighting used for the pictures has been executed well as the models features are highlighted well. The use of lighting also allows certain aspects such as bright clothing to be highlighted.

selecting mise-enscne including colour, figure, lighting, objects and setting

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print
Some of the clothing used suggests that the artist is from the indie genre e.g. the patterned t-shirt and hair style etc. The designer has manipulated the images so that they fit well on the page. The images do not cover or overlap any other important aspects of the page and give the magazine the professional edge it requires. The language used throughout the magazine is a mixture of formal and informal language. Therefore, the language used appeals to the target audience and the specific age range. Although the text and the images complement each other, they do not set any of the three pages a light and therefore do not give the magazine that thorough professional appearance which the designer is looking for. From analysing each page it is clear to see that the designer has thoroughly researched magazines and has applied the correct aspects to the correct places. This makes their magazine appear as professional as possible. The designer has

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

accurately using language and register

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of

AS Print

Level Descriptors

Level awarded

YR 12 Media
the need for variety in fonts and text size

AFL Activity

Print
used a variety of fonts and text sizes to add variety and a professional appearance to each page. The designer has clearly created this magazine using a computer programme such as Photoshop. Although some of the techniques used make each page appear as a magazine, they need some fine tuning to make them appear neater and more professional.

using ICT appropriately for the task set

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print

Magazine title: Underground (Alex Rhodes)

Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate Basic Level 2 2435 marks Proficiency Level 3 3647 marks Excellence Level 4 4860 marks Each member of the band can be seen clearly in the images used. The frontman Is stood directly in the middle and the other members are stood behind, creating a neat triangular appearance.

using a variety of shot distances as appropriate

The designer has only used two out of a possible three techniques used, as only a close up and a mid-shot have been used. From analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie pop/rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre. The lighting used for the pictures has been executed well as the models featured are highlighted well. The use of lighting also allows certain aspects such as bright clothing to be highlighted. The designer has manipulated each image in order for them to fit on the page. Although the images on the front page and contents

shooting material appropriate to the task set

selecting mise-enscne including colour, figure, lighting, objects and setting

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
have been executed well, however, the images which feature on the double page spread are untidy and make the page appear unprofessional.

Print

accurately using language and register

The language used throughout this magazine matches that of the specific target audience as it uses a mixture of formal and informal lexis. Although the text and the images complement each other, they do not set any of the three pages a light and therefore do not give the magazine that thorough professional appearance which the designer is looking for. The designer quiet clearly understands how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is. The designer has used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience. The designer has clearly used a computer

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
programme such as Photoshop in order to design this magazine. Although the techniques used make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

Print

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print

Magazine title: Suburb (Tom Ward)

Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate using a variety of shot distances as appropriate The photographer has used two out of a possible three techniques as a close up and a midshot have been used, however, the long shot is missing. From analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie pop/rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre. The lighting used for the pictures has been executed well as the models featured are highlighted well. The use of lighting also allows certain aspects to be highlighted. The designer has manipulated each image to fit on the page, each image is square and does not appear stretched, making each page appear professional. The language used throughout this magazine matches that of the specific target audience as Basic Level 2 2435 marks Proficiency Level 3 3647 marks Each image features the models in the centre of the page, making each image appear professional Excellence Level 4 4860 marks

shooting material appropriate to the task set

selecting mise-enscne including colour, figure, lighting, objects and setting

manipulating photographs as appropriate to the context for presentation, including cropping and resizing

accurately using language and register

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print
it uses a mixture of formal and informal lexis.

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

The designer has used both the text and the images in a way which makes each page aesthetically pleasing; however, the text is very basic and does not capture the audiences attention as much as it needs to. The designer quiet clearly understands how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is, however, each page may need editing to ensure that the magazine is as good as it can possibly be. The designer has used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience, however, further improvements could still be made. The designer has clearly used a computer programme such as Photoshop in order to design this magazine. Although the techniques used

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

Print

Summary Comment

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity

Print

Task 3 Target setting

Use the feedback from your classmates to set targets to improve your work. Use the grid below to focus your areas for improvement. Try to be as specific as possible and where possible create one target for each area of the mark scheme. Remember to be realistic, that means making sure your targets are achievable and realistic for your ability.
Magazine title: REVOLUTION (me)
Minimal Level 1 10 23 marks framing a shot, including and excluding elements as appropriate Basic Level 2 2435 marks A large amount of my photos are blurred and the models are not in a central position. To improve, ensure images are not blurred and that the models are in a central position. Whilst taking my photos I did not use a long shot. However I did in fact use a mid-shot and a close up. From analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie/alternative rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre. The models look as though they could be in an indie/alternative rock band due to the clothing, hairstyles, arrogance etc. appropriate lighting and equipment has been used. Images were manipulated on Proficiency Level 3 3647 marks Excellence Level 4 4860 marks

using a variety of shot distances as appropriate

shooting material appropriate to the task set

selecting mise-enscne including colour, figure, lighting, objects and setting

manipulating photographs as

AS Print

Level Descriptors

Level awarded

YR 12 Media
appropriate to the context for presentation, including cropping and resizing

AFL Activity
Photoshop and therefore have a professional edge. By resizing, reshaping and recolouring images, I was able to craft each image to my exact taste. To improve, ensure that images used are not stretched. Throughout my magazine I have used the appropriate language register as I have used a mixture of formal and informal language as well as a substantial amount of colloquial lexis. By doing this the articles etc. are able to appeal to the target audience. To improve, ensure correct punctuation, spellings etc. are used. I have used both the text and the images in a way which makes each page aesthetically pleasing; however, the text is very basic and does not capture the audiences attention as much as it needs to. I clearly understand how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is, however, each page may

Print

accurately using language and register

appropriately integrating illustration and text

showing understanding of conventions of layout and page design

AS Print

Level Descriptors

Level awarded

YR 12 Media

AFL Activity
need editing to ensure that the magazine is as good as it can possibly be. I have used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience, however, further improvements could still be made. I have clearly used a computer programme such as Photoshop in order to design this magazine. Although the techniques used make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

Print

showing awareness of the need for variety in fonts and text size

using ICT appropriately for the task set

AS Print

Level Descriptors

Level awarded