Professional Documents
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Project report on
Jamaal khan
Under the guidance of:
1
ACKNOWLEDGEMENT
2
CONTENT
&Interpretation 40-52
Bibliography 62
3
EXCUTIVE SUMMARY
PROJECT TITLE
4
LOCATION
1.Rawatpur
2. Ashok nagar
DURATION
5
INTRODUCTION OF PROJECT
6
cooler is not pure. So it is mandatory for the retailer to
put only PepsiCo product in the visi cooler and visi
should be charge at least 70% because it’s enough
effective for the display of every brand of PepsiCo.
3. Customers have easy access to choose his favorite soft drink from the
Varity of product.
4. It is also very helpful for retailer to set the product according to the
sequence of planogram.
7
OBJECTIVE & SCOPE
OBJECTIVE OF STUDY
To increase the sell of PepsiCo product with the help of Visi purity
& charging.
To improve the purity & charging of Visi-Cooler.
To understand brand pack availability in the market.
8
IMPORTANCE & RELEVANCE OF THE STUDY
9
COMPANY PROFILE
TYPE : public
Website : www.pepsico.com
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Corporate Values
Integrity:
Understanding:
Unity:
Responsibility:
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Vision & mission of the organization
Vision
Mission
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“PEPSI CO” – HISTORY
AN OVERVIEW
1902--The instant popularity of this new drink leads Brad ham to devote
all of his energy to developing Pepsi -Cola into a full-fledged business.
He applies for a trademark with the U.S. Patent Office, Washington D.C.,
and forms the first Pepsi-Cola Company.
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1906--Pepsi gets another logo change, the third in
eight years. The modified script logo is created
with the slogan, "The Original Pure Food Drink."
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1928--After five continuous losing years, Mega gel
reorganizes his company as the National Pepsi -
Cola Company, becoming the fourth parent
company to own the Pepsi trademark.
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1962--Pepsi receives its new logo, the sixth in Pepsi history. The
'serrated' bottle cap logo debuts, accompanying the brand's
groundbreaking "Pepsi Generation" ad campaign.
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best-loved ads. As people get back to basics, Pepsi
there as one of the simple things in life.
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1996--In February of this year, Pepsi makes
history once again, by launching one of the most
ambitious entertainment sites on the World Wide
Web. Pepsi World eventually surpasses all
expectations, and becomes one of the most landed
and copied, sites in this new media, firmly
establishing Pepsi's presence on the Internet.
1997--In the early part of the year, Pepsi pushes into a new era with the
unveiling of the Generation Next campaign. Generation Next is about
everything that is young a nd fresh; a celebration of the creative spirit. It
is about the kind of attitude that challenges the norm with new ideas, at
every step of the way.
PepsiCo. Announces that, effective October 6th, it will spin off its
restaurant division to form Tricon Glo bal Restaurants, Inc. Including
Pizza Hut, Taco Bell, & KFC, it will be the largest restaurant company
in the world in units and second -largest in sales.
As an MNC, on the globe, Pepsi Foods Ltd is one of the largest soft drink
companies in the world with its head quarters in New York.
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BRANDS OF COMPANY
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21
.
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Structure of bottling plant
COBO FOBO
COBO:-
1) Jainpur
2) Sathariya
3) Bazpur
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Sasib- 400 Bottles Per Minute (BPM)- Carbonated Soft
Drink (CSD)-Multi serves
1) ALLAHABAD
2) BANARA
3) BAREILLY
4) GORAKHPUR
5) KANPUR
6) LUCKNOW
FOBO:-
25
The FOBO structure is as under.
Syrup
Franchise (Bottlers)
There are FOBO’s in many cities in India some of them are at:
AGRA GOA
BIHAR DELHI
BHUBNESHWAR NAGPUR
HYDERABAD PUNJAB
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PRICE LIST OF PRODUCTS
200 ML Rs.8
300 ML Rs.10
600 ML Rs.20
2 LTR. Rs.55
200 ML Rs.8
300 ML Rs.10
600 ML Rs.20
2 LTR. Rs.55
200 ML Rs.8
300 ML Rs.10
2 LTR. Rs.55
200 ML Rs.8
300 ML Rs.10
7 UP 250 ML Rs.15
600 ML Rs.20
2 LTR. Rs.55
250 ML Rs.10
27
NIMBOOZ 200 ML Rs.10
350 ML Rs.15
200 ML Rs.15
28
VISICOOLER PLAN-O-GRAM
P Pepsi
7 7up
O Orange(mirinda)
D Dew
S Slice
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PLAN-0-GRAM FOR 3 SHELF VISI COOLER DISPLAY
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PLAN-0-GRAM FOR 4 SHELF VISI COOLER DISPLAY
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PLAN-0-GRAM FOR 5 SHELF VISI COOLER DISPLAY
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PLAN-0-GRAM FOR OPEN CHILLER
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PLAN-0-GRAM FOR DOUBLE DOOR VISI COOLER
DISPLAY
34
LIMITATIONS OF PLAN-O-GRAM
SUGGESTIONS
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RESEARCH METHODOLOGY
INTRODUCTION
Marketing Research have its importance not only for consumer market; it also
effectively to the producer of goods and services The use of marketing research in
consumer market may be explained on the basis of following services by it: -
36
Since the study is exploratory in nature. A personal
interview with each retailer was aid of questionnaire was
selected as the method of obtaining data the
questionnaire to use in Kanpur to facilitate tabulation
and analysis of data were designed for segment retailers.
37
Data source:- The various source of information broadly
divided in 2 categories.
38
restaurants and some others. As far as retailers are
concerned .Besides survey. Observation method was also
used to get data by watching the retailer .
39
Data analysis & interpretation
There are more than 150 outlets are exist in both area
including Rawatpur & Ashok nagar but due to time constraint
those outlets are given to me by sameer sir which are not
performing better up to the mark of PepsiCo’s guidelines. In
Ashok nagar area only 27 outlets are assigned to me &
remaining outlets I had visited were under the aegis of
Rawatpur.
1) Rawatpur
2) Ashok nagar
40
19 Sunil g/s 1592 grocery 220
20 Nirdosh pan shop 1539 convenience 340
21 Monkey 1607 convenience 280
chaurasiya
22 Anandeshwar 3678 eatery 280
jalpan
23 Harsh book stall 4372 eatery 340
24 Parag dairy 2485 convenience 280
25 Ashoka bakery 4413 eatery 400
26 Laxman pan shop 4369 convenience 220
41
24 Jai gurudev gen. store 2868 grocery 340
25 Om prov. Store 4564 eatery 340
26 Baba pan shop 7645 convenience 280
27 Raj pan shop 6788 convenience 300
28 Brijwasi sweets 5667 eatery 400
29 Prakash sweets 1354 eatery 300
30 Sanjay T stall 7697 eatery 300
31 Super confectionary 687 convenience 340
32 Honey PCO 7243 convenience 280
33 Guddu gen. store 3126 eatery 280
34 Chandreshwar bakery 6756 convenience 340
35 Babli pan shop 7270 convenience 220
36 Balaji sweets 2487 eatery 300
37 Meena mishthan 4543 eatery 340
38 Deepak sweets 6784 convenience 280
39 Munna PCO 1049 convenience 280
40 Vinod pan shop 3354 convenience 220
41 Sharma T stall 233 eatery 300
42 Shekhar telecom 531 convenience 220
43 Aman kool center 7771 eatery 340
44 Karan cold drink 2569 convenience 340
45 Rajesh pan shop 2342 convenience 340
46 Vern cold drink 5674 convenience 220
47 Dewa food plaza 224 eatery 340
48 Vijay hotel 600 eatery 400
49 Bhagwan das 846 convenience 280
50 Rakesh prov. Store 1220 grocery 280
51 Awashti prov. Store 1458 grocery 300
52 Chander pan shop 1991 convenience 220
53 Raju sweets 2123 eatery 340
54 Dharamveer pan 5838 convenience 280
55 Arbaaj cold drink 3867 convenience 280
56 Lucky hotel 4403 eatery 400
57 Sanjay pan shop 4364 convenience 280
58 Angad pan shop 4392 convenience 220
59 Siddiqui gen store 4464 grocery 280
60 Mani PCO 4476 convenience 220
61 Mahoba pan shop 4596 convenience 340
62 janta pan shop 4626 convenience 300
63 Sanjay kirana store 4465 grocery 320
64 Chaurasiya treat 5743 eatery 570
65 Akeel cold drink 5766 convenience 280
66 Ashol T stall 5903 convenience 280
67 Dhannu T stall 4456 eatery 220
42
68 Kesarwani pan 7238 eatery 340
69 Gupta gen store 7272 grocery 300
70 Shanshaw icecream 7426 eatery 400
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28/07/09 Rawatpur 19 18 15 12
29/07/09 Rawatpur 20 18 15 12
30/07/09 Rawatpur 15 15 14 12
Date Area outlet no. of no. of avg. avg. sku per visi
covered visi pure visi
charging
20/06/09 Rawatpur 20 18 13 13
22/06/09 Rawatpur 27 23 16 14
23/06/09 Rawatpur 18 15 12 10
24/06/09 Rawatpur 23 17 17 11
25/06/09 Rawatpur 18 15 14 9
26/06/09 Rawatpur 17 15 14 10
27/06/09 Rawatpur 18 16 13 9
29/06/09 Rawatpur 17 16 13 9
30/06/09 Ashok nagar 26 22 18 13
1/7/09 Ashok nagar 18 10 9 11
2/7/09 Ashok nagar 15 10 9 11
3/7/09 Ashok nagar 10 9 7 12
4/7/09 Ashok nagar 11 9 9 10
5/7/09 Ashok nagar 11 10 9 11
6/7/09 Ashok nagar 11 11 10 15
7/7/09 Ashok nagar 11 11 11 20
8/7/09 Ashok nagar 26 25 21 13
9/7/09 Ashok nagar 20 18 15 14
10/7/09 Ashok nagar 18 17 15 14
11/7/09 Ashok nagar 24 22 18 13
14/07/09 Ashok nagar 19 18 15 13
15/07/09 Ashok nagar 20 19 16 13
16/07/09 Ashok nagar 20 19 16 13
17/07/09 Ashok nagar 26 24 20 13
18/07/09 Rawatpur 20 19 17 12
20/07/09 Rawatpur 19 19 18 13
21/07/09 Rawatpur 23 22 20 12
22/07/09 Rawatpur 20 16 14 11
23/07/09 Rawatpur 22 20 18 12
24/07/09 Rawatpur 24 22 20 14
25/07/09 Rawatpur 20 19 17 12
44
27/07/09 Rawatpur 18 18 17 13
28/07/09 Rawatpur 19 19 16 13
29/07/09 Rawatpur 20 20 18 14
30/07/09 Rawatpur 15 15 14 14
45
Breakup of size Visi-cooler
5%
5% 11%
220 lt.
280 lt.
28% 340 lt.
570 lt.
1200 lt.
51%
46
Availability of Visi-cooler at different outlet of Rawatpur.
2%
5%
5%
220 lt.
280 lt.
25%
340 lt.
570 lt.
1200 lt.
63%
47
Day wise improvement of Visi purity & charging.
Day 1 to day 8
60 61
57
54 53
52
50
45
43
4000% 40
34 Visi-purity
Visi-charging
Avg. no of sku
65 65
63
60 61 60
55 55 55
5000%
45
42
Visi-purity
Visi-charging
Avg. no of sku in visi
48
Day 9 to day 16
60 60 60
55 56 55
53
46 45
4400% 44
35
Visi-purity
Visi-charging
Avg. no of sku
72 70 70
65 65 67
64
60 61 60
55
Visi-purity
Visi-charging
Avg. no of sku in visi
70%
49
Day to 17 to day 24
79
73 75
70 70 71
60
55 54 56
51
Visi-purity
Visi-charging
Avg. no of sku
50%
84 83 83
79 80
75
70 69
62 64
56
Visi-purity
Visi-charging
Avg. no of sku in visi
75%
50
Day 25 to day 32
84 83 86 86
83
79
75
58 60 58
56
Visi-purity
Visi-charging
Avg. no of sku
75%
89 87
84 82 86 85
80
69 70
65
60
Visi-purity
Visi-charging
Avg. no of sku in visi
80%
51
Day 33 to day 40
89 87 90 89
85 85
78 79
75 76
70
Visi-purity
Visi-charging
Avg. no of sku
83%
93 93
90 90 89
85 87
83
78
75 75
Visi-purity
Visi-charging
Avg. no of sku in visi
83%
NOTE:- All the numeric value above the column are in %age.
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Findings of Visi-purity & charging.
No. of Visi-pure = 22
No. of Visi-pure = 81
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flavor would contain a little quantity of gas then it would
be more attracting brand.
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Suggestion of the study.
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LIMITATIONOF THE STUDY
The study has not been intended on a very large scale, have
the possibility of errors, which cannot be ruled out.
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There was the staying place hearer to local market.
CONCLUSION
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4) Comparative advantage of Pepsi -field sales personals
are there to keep an eye on the whole market and to
approach where the problem arises. Two way
communications occurs for transpar ency in business.
Whereas Coca-Cola Company is week in this fields.
58
SWOT ANALYSIS
STRENGTHS:
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PepsiCo launch new product time to time as according to
consumers taste & preferences like it’s newly launched
Nimbooz.
PepsiCo covered more area rather than its competitor coke.
In comparison to Coca-Cola’s red color, which is brighter
and have more visibility Pepsi’s blue color provide relax &
same as sky.
Advertisement plays a very vital role to know about brands
popularity among the consumer. PepsiCo endorses popular
celebrity time to time as their brand ambassador who are
more popular among youth, teenagers & kids. like Sachin
Tendulkar, Shahrukh khan, John Abraham, Katrina kaif, MS
dhoni etc.
WEAKNESS:
Except some PSR & DA they are not paying much attention
towards the fulfilling of commitment made by them to the
retailers & they are also not visiting to the retailers who are
having their outlets in the streets far from the main road.
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OPPORTUNITIES:
THREATS:
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BIBLIOGRAPHY
REFRENCE BOOKS
Websites:
www. Pepsico.com
www.Pepsizone.com
www.pepsi.com
www.pepsiindia.com
www.wikipedia.com
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