AVVATAR-SPORTS NUTRITION

A STUDY ON BRAND AWARNESS AND MARKET

RESEARCH TO UNDERSTAND THE SUPPLEMENT
CONSUMPTION IN MUMBAI

KAUSTUBH VEDAK
MUMBAI EDUCATIONALTRUST
INTRODUCTION

 Avvatar nutrition launched in year 2017 is subsidiary of Parag Milk Foods Ltd

 It is the only company in India to start its own whey producing plant

 The company caters into wide range of products (the latest addition being

RAPID-Energy drink for all)

 Avvatar is the first brand to be certified by informed sports

KNOWLEDGE GAINED ABOUT THE COMPANY
AND INDUSTRY ?

 It is predicted that the Indian supplement industry which is currently valued around 0.8

billion$ is expected to grow by 20% annually

 The industry is filled with major players being local and international
 Innovation , brand name , product quality is key to success
 Avvatar which is comparatively new in the market has become a huge threat to the local
brands as they offer quality which others cant.
 Currently Avvatar has 5 products under them:- 100% whey/ Isorich/Mass and Muscle
gainer/Rapid but they constantly need to innovate as the competitors are way ahead with the
number of products available
 CONTINUED:-

 The major threat to Avvatar is no doubt Optimum nutrition(INTERNATIONAL) which

covers around 50% market share , followed by Muscle tech and Dymatise
 The market is budget constrained though Avvatars price is comparably low as compared to
the international brands , the local brands offer products which are cheaper , hence sacrificing
quality
 Brands such as Big Muscle and Muscle Blaze are currently making a statement in market
with wide range of products and innovating marketing.
POTENTIAL & EXISTING CLIENTS

TOTAL
TOTAL GYMS
PERMISSION CONVERSION RATIO
VISITED
RECEIVED
Appx 25% conversion ratio(Repeated
67 25
sampling required)
AREAS OF SAMPLING(WET/DRY)
 TOTAL SAMPLING DONE IN
16 GYMS
 TOTAL INSIGHT GATHERED
210
 TOTAL JARS ORDERED
8

1KG ISORICH – 3(CARDAMOM)

2KG ISORICH -1(CHOCOLATE)
2.2 KG 100% WHEY -1(BELGIUM CHOCOLATE)
10LBS MUSCLE GAINER- 1
10lbs MASS GAINER- 2
 FEATURES AND BENEFITS OF AVVATAR RANGE OF
PRODUCTS

 Pure Veg protein made from milk of healthy cows

 Only product in the market which offers a Soy free product
 Product for all age types( sugar free and gluten free)
 First Indian company to get a certification from informed sports
 No duplication guaranteed
 Latest and fresh batches of products delivered at your door step
 Continued:
 Avvatar currently had 5 products and each product has its benefits

1) 100 % whey for overall body and muscle development which helps you to
Increase strength and reduce body fat
2) ISORICH a isolate protein preferred by those whose goal is to reduce fat and
gain muscle
3) Muscle Gainer people who are interested in lean Muscle gaining and have
relatively less amount of body fat
4) Mass Gainer for people who look out to gain weight while still maintaining the
necessary amount of protein required
5) Rapid instant hydration for all athletes who indulge in regular training , helps in
reducing muscle soreness and body fatigue
 COMPETITION ANALYSIS

PROMOTIONAL PHASE-
 The already established brands indulge in seasonal sale

 The relatively new companies such as Muscleblaze, Big Muscles, Dominator etc come up with
offers year long
 The promotional strategies are relatively same (t shirts, singlets, shakers , gym sacks) etc are
provided by each brand
 Athlete endorsement is common and now a days companies are willing to pay high by getting
the Bollywood actors on board
 The new brands offer more commission to gym owners, and sometimes quality is sacrificed
LEARNINGS

 The nutrition market is not just a normal FMCG market , the investment involved is high

and a proper experienced staff is required to control it.

 Even though a company has its good image in market but entering into nutrition industry its
very important to maintain the quality standards
 The industry is a chain where every person is important , maintaining good relationship with
customers and sales person is equally important
 Brochures and Posters help the customer to understand the product better and increase
brand awareness
 CONTINUED:

 Communication, Pitching , product knowledge and proper marketing

strategies(sales) are key to companies success
 Brand ambassadors don’t actually help you to increase sales, but to increase social
media presence
 Competitor analysis is must as it helps you to differentiate your product with theirs
 THANK YOU

#RECONSTRUCT YOURSELF

#TRAIN HARD……..EATPURE

#INDIA WHEY TO GO