PROJECT REPORT

ON
MAX LIFE INSURANCE

TOPIC : PRODUCT PROMOTION OF

MAX LIFE INSURANCE.
 INTRODUCTION OF HUMAN RESOURCE

• HR is the strategic approach to the effective management of

organization workers to help the business.
• Designed to maximize the employee performance
• It overseas employee-benefits design, employee recruitment,
training & development, performance appraisal, rewarding
 COMPANY PROFILE

particulars
founded 2000
Headquarters New delhi
founder analijit singh

Max Life Insurance Company Limited is a leading life

insurance company in India. The company is a
subsidiary of the publicly listed Max Financial Services
Limited and is the largest non-bank private-sector life
insurer in India.
VISSION MISSION
“most admired life insurance • To be one of the top quartile
in India” life insurance companies in
India.
• Be a national player
• Be the brand of first choice
• Be the employer of choice.
• Be the principle of choice of
agents.
WHY TO CHOOSE MAX LIFE INSURANCE

Claims
98.26%
Offices 210

Sum Rs
511,541 cr.

Assets(52,273Rs)
 ROLE OF ADVERTISEMENTS
• For individual- protection, investment, pension, saving plans
.
• Protecting plans – five year plan, level term policy.

• Children plan- Provides financial security during the most

crucial years of your child's life .
 Offers a perfect blend of investment and savings in a single
plan
 Safeguards child's future, even after demise of the parent
 Favors disciplined, long term savings.
• Investment plans- life maker(premium,gold,platinum), life
investment etc.

• Retirement plans- Guaranteed payout of 212.5% of sum

assured at the age of 75
 Insurance coverage till 75 years, with withdrawal flexibility.
 Guaranteed benefit for spouse through riders.

• Health plans- lifeline medical plans ,lifeline wellness ,lifeline

medicash, lifeline safety.
• Saving plans- whole life participating, 20yr endowment,
lifepay money back, endowment to age 60

• Rural plans- Lifelong security for yourself and your family at a

low premium cost
• Protection against unforeseen events with a Life Cover
 NEED OF STUDY
• Max life insurance is one of the fast growing insurance
companies in India as its products are increasing day by day
people should be aware for this .
• As we all know India has a long way to go in the world of
insurance so my study is to know the basis on perception of
customers.
 OBJECTIVES OF THE STUDY

• To study the perception and conception of customers

towards max life insurance products .
• To study about the product of max life insurance
 RESEARCH METHODOLOGY
Data collection • Primary data
• Secondary data

data analysis MS-excel, google document

sample method judgemental sampling

sample size 50

sample area Agra

sample media questionnaire

DATA ANALYSIS AND INTERTRETATION
Which category of M.L.I have you
preferred?
 FINDINGS

• Maximum of the insurance is purchased by the middle age group.

• Insurance is mostly preferred by the professional.
• Maximum insurance holders fall under the average annual income ranging
between 3- 5 lakhs.
• Insurance is usually preferred by below 5 members as per my findings.
• Mostly people prefer insurance to cover their risk factor.
• Insurance holders under M.L.I prefer investment gain plan above all the
other plans offered to them.
• The services provided by M.L.I. are satisfactory.
• Television media is one of the major source that provides information
regarding different plans of M.L.I.
 SUGGESTION
 
• People should also be made aware of various other benefits attached with insurance
other than the factor of risk coverage only.
• M. L. I. should provide more information regarding the different plans in order to
be able to cover all age groups.
• Promotion techniques should be enhanced to create more awareness among people
about M. L.I.
• Insurance plans should be designed in such a way that it is able to cater all family
sizes.
• M. L. I. should also emphasize on the usage of other sources of media to provide
information regarding the various plans offered by them.
 CONCLUSION

• Insurance is a superior tool to other forms of savings as it provides

protection, collective bearing of risk, assessment of risk, certainty
factor, easy liquidity and above all the safest means of savings and
investment. During the PROJECT with Max Life Insurance, I got
the opportunity to learn a lot about insurance in general and was
able to study in detail the various plans offered by them. This also
provided me with the exposure to be able to understand the
insurance industry better and the various benefits attached to it.
 BIBLOGRAPHY
• https://en.wikipedia.org/wiki/Max_Life_Insurance
• https://www.maxlifeinsurance.com/about-us/
• https://www.maxlifeinsurance.com/
• https://www.policybazaar.com/insurance-companies/max-life-
insurance/