TO STUDY THE CUSTOMER PREFERENCE

LEVEL OF LIFE INSURANCE

NETWORTH DIRECT CO. LTD

Project Guide(s)

1. INDUSTRY GUIDE - MR. VISHAL KHARE

2. FACULTY GUIDE - MRS. RESHMA BHARTIYA

BY:
PRATEEK BARANWAL
MBA G- Sec C
BATCH 2008-10

AMITY BUSINESS SCHOOL, AMITY UNIVERSITY LUCKNOW CAMPUS

1
Objectives
• The objective of this research is to provide knowledge about the
study of customer preference level of Life Insurance policy with
specific reference to Bajaj Allianz, Satisfaction level of existing
customer.
• Data has been collected and analyzed so as to know the
satisfaction level of existing customers of Bajaj Allianz and other Life
Insurance Companies and their comparative analysis. 
Research Methodology
• Research Design: Non- probability sampling
• Data Sources: Primary data, Secondary data
• Data collection instruments: Questionnaires, Interviews
• Sampling Area: Lucknow city.
• Sample size: 100

2
Findings
 
• The company is targeting on emerging financial market in India with
great potential.
• Majority of the respondents are from salaried class.
• Literacy level of the respondents is high, majority of them are educated.
• Mainly, male respondents have insurance than female.
• Mostly, married respondents have insurance.
• Average annual income of respondents is between 1-2.5 lakhs.
• Majority of respondents are having a Life Insurance Policy.
• Most of respondents are having a policy with LIC.
• Majority of respondents are willing to avail all extra benefits with their
Life Insurance by paying a nominal fee or charges with their policy
premium.
• Most of respondents are interested in Critical Illness benefit.
 
3
Limitations

•  The research can not be taken as final thing as it was confined to a

certain area and not the whole country.

• Some people were not ready to give personal information so, research
cant be taken as accurate.

• Many of them did not show interest by saying they have the policies.

• Customers don’t trust private Insurance sector.

4
Conclusions

• The company has a keen interest in the development and enhancement

of its products in India. The company focuses in providing quality
products to all the areas of our country.
• Bajaj Allianz Life product quality is good but the technical aspects of its
functioning is average.
• The various promotional activities been conducted by Bajaj Allianz Life in
regional languages is an effective tool.
• Bajaj Allianz Life products have tremendous amount of potential and
demand in the market.  
• Finally I conclude that Bajaj Allianz Life has built up a brand name, which
needs to be maintained through continuous feedback, improvement and
proactive actions. The company has already sensed the market potential
and now it should focus on coming with schemes and products plans to
give the market what they want from Bajaj Allianz Life Insurance
Company.
5
Recommendations
• Now people are aware of the fact of insurance and its importance.

• There is a large potential market for insurance in India.

• Insurance companies should make such policies which give the benefit
of insurance as well as investments.

• Insurance companies should take care of refunds and maturity amount

which should be paid on time.

6
THANK YOU