McHenry County Convention & Visitors Bureau

The Numbers
McHenry County 2012 Travel Expenditures in MC: $212.89 million up 3.7% Payroll $43.95 million up 3.2% State tax receipts $11.57 million up 2.5% Local tax receipts $6.55 million up 5.3% McHenry County Ranks 14th in state of 105 counties

MC Hotel Performance 2013 (all properties) Occupancy up 3.7% Average Daily Rate (ADR) up 1.6% RevPAR (revenue per available room) up 5.3%

LTCB GRANT Funding (FY14) Increased by $7,200 (4%) over FY13

McHenry County Visitor Guide 2013/2014

Third annual magazine-style visitor guide for McHenry County 40,000 copies distributed through IL Welcome Center, tollway oases, local lodging businesses and attractions Primary fulfillment for all reader response and visitor inquires Digital flip-book version available on-line, visitmchenrycounty.com 554 Downloaded in 2013

visitmchenrycounty.com
January 2013 December 2013

104,465 unique visitors 6,134 click through rate

Top 10
All Seasons Apple Orchard Bettendorf Castle Lakeside Legacy Arts Park Flatwater Canoe & Kayak Gardens of Woodstock McHenry County Conservation District Oneys Tree Farm Sanfilippos Place de la Musique Richardsons Adventure Farm Woodstock Opera House

July 14, 2013, Downtown Crystal Lake

400 cyclists 300 attendees Estimated Economic Impact:

$56,700

August 10, 2013 Richmond 400 participants 300 attendees

Estimated Economic Impact:

$56,700

Motorcoach Visitor

10 Day Trip Groups 500 Visitors Estimated Economic Impact:

3 Overnight Groups 150 Visitors

Estimated Economic Impact:

$40,500

$18,300

May 10-11, 2014 Richmond

May 31, 2014 Richmond

20,000 participants and attendees

Estimated Economic Impact:

7,000 participants and attendees

Estimated Economic Impact:

$1,215,000

$567,000

Illinois Triathlon Championship

June 22, 2014, Three Oaks Recreation Area

1,500 participants and attendees Estimated Economic Impact:

$121,500

2013-2017 Strategic Plan

Goal One: Enhance the effectiveness & impact of the CVB Goal Two: Increase community outreach regarding the importance of the local visitor economy & the McHenry County CVB Goal Three: Advocate for destination enhancing development

2013 McHenry County Destination Assessment

In its most recent State of the American Traveler study, Destination Analysts, Inc. identified the top activities sought by consumers considering their getaways. McHenry County possesses 8 of the Top Ten and 17 of the Top 20.

Dine in restaurants Visit friends or relatives Shopping Go to a beach or lake Sightseeing in cities Visit a historical place or attraction
Visit small towns/villages

Visit a state or local park

Visit National Parks

Visit a theme/amusement park Sightseeing in rural areas

Casinos/Gambling

Day hiking Art galleries or museums Attend a concert, play or musical Attend a sporting event Attend a family reunion Camping Fishing Take a guided tour

2013 McHenry County Destination Assessment

Its dual persona as suburban and rural offers a rich diversity of experience that few destinations can offer consumers. that diversity of experience may just be the ticket to become one of the more interesting getaway destinations in the Midwest.

Destination Recommendations: Way finding Signage Own Your Agri-Tourism Birthright Downtown Focus Continue to Enhance Outdoor Recreational Opportunities Work with Partners to Build Unique Packages

Thank You