Professional Documents
Culture Documents
1) Executive Summary
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Comparative Analysis-Café Coffee Day and Barista
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Comparative Analysis-Café Coffee Day and Barista
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Comparative Analysis-Café Coffee Day and Barista
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Comparative Analysis-Café Coffee Day and Barista
• Finance
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Comparative Analysis-Café Coffee Day and Barista
• Technology
• Supply Chain Management
• Inventory Management
• Success and Survival
• VAT – The Advantage
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Comparative Analysis-Café Coffee Day and Barista
4) Transition Of Cafes
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Comparative Analysis-Café Coffee Day and Barista
A) Origin
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Comparative Analysis-Café Coffee Day and Barista
Key Features:
C) Introduction
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Comparative Analysis-Café Coffee Day and Barista
Key Features:
D) Marketing Mix
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Comparative Analysis-Café Coffee Day and Barista
I) Product
Café Coffee Day’s menu ranges from hot and cold coffees
to several other items. However, the core product is the
coffee. The management believes that trend is changing
towards coffee. So taking this opportunity, the company
also sells coffee powder. Café Coffee Day also believes in
selling other merchandised products.
Core Product:
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Comparative Analysis-Café Coffee Day and Barista
Supportive
Products:
• Funky Caps @ Rs
60 onwards
• Cool T-Shirts @
Rs 175 onwards
• Bags @ Rs 160
onwards
• Mugs @ Rs 60
onwards
• Coffee Filters @ Rs 95
Coffee Powders:
• Arabica @ Rs 43
• Perfect @ Rs 35
• Charge @ Rs 28
• Dark Forest 200gm @ Rs 80
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Comparative Analysis-Café Coffee Day and Barista
New Introductions:
II) Price
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Comparative Analysis-Café Coffee Day and Barista
III) Place
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Comparative Analysis-Café Coffee Day and Barista
IV) Promotion
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Comparative Analysis-Café Coffee Day and Barista
Started from 1st Aug, 04; one can enroll into the
program by paying Rs.100/- at any Café Coffee Day
Outlet and get a TEMPORARY CARD immediately after
filling in the enrolment form. With the Card, one can
accumulate Value Points Equivalent To Cash on net
purchases at every transaction made at any of CCD
outlets, provided the card is submitted to the café staff at
the time of placing each order.
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Comparative Analysis-Café Coffee Day and Barista
Current Promotion:
Oyester Bay
Fame Adlabs
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Magazine
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Comparative Analysis-Café Coffee Day and Barista
V) Tie-Ups
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Comparative Analysis-Café Coffee Day and Barista
Levi’s:
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Comparative Analysis-Café Coffee Day and Barista
Movie launches:
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Comparative Analysis-Café Coffee Day and Barista
“First Impression is
the Last Impression”.
This is true in this
business. The first thing
that the customers come
across is the surrounding
and the ambience of the
store.
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Comparative Analysis-Café Coffee Day and Barista
F) International Presence
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Comparative Analysis-Café Coffee Day and Barista
G) Future Strategy
Spreading Wide:
Expensive Cafes:
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Comparative Analysis-Café Coffee Day and Barista
I) SWOT Analysis
Strength:
Weakness:
Opportunity:
Threat:
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Comparative Analysis-Café Coffee Day and Barista
J) Outlets Visited
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Comparative Analysis-Café Coffee Day and Barista
Customer Profile:
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Families 9-11pm Rs. 200 30 min
Comparative Analysis-Café Coffee Day and Barista
The Store at
Lokhandwala is also
a good revenue
earner for the
company. The store is
located just outside the
Lokhandwala and
situated just opposite to
Barista. This store is also an important store due to the
location and also the target customers. Lokhandwala is
on of the most famous place for shopping. This store
is not as big as that of the outlet at Carter Road. It has a
sitting capacity of 95 people. This store also has
indoor as well as the outdoor space but has more of the
outdoor spacing.
• 7-9p.m.(Working
Crowd)
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Comparative Analysis-Café Coffee Day and Barista
Customer Profile:
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Comparative Analysis-Café Coffee Day and Barista
A) Introduction
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Comparative Analysis-Café Coffee Day and Barista
I) Product
Core Product:
• Coffees
• Cakes and Pastries
• Coffee Beans
Supporting Products:
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Comparative Analysis-Café Coffee Day and Barista
II) Price
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Comparative Analysis-Café Coffee Day and Barista
III)
Place
IV) Promotion
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Comparative Analysis-Café Coffee Day and Barista
Sony:
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Comparative Analysis-Café Coffee Day and Barista
V) Tie-Up
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Elle-18:
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Comparative Analysis-Café Coffee Day and Barista
Other tie-ups:
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Comparative Analysis-Café Coffee Day and Barista
It has lots of board games for any one to indulge in, like
chess, word scramblers, and a guitar to pluck some
chords.
Music:
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Comparative Analysis-Café Coffee Day and Barista
outlets.
Sitting Arrangement:
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Comparative Analysis-Café Coffee Day and Barista
D) International Presence
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Comparative Analysis-Café Coffee Day and Barista
E) Future Strategy
Increase in outlet:
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Comparative Analysis-Café Coffee Day and Barista
International expansion:
Promotional Activity:
Informative Staff:
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Comparative Analysis-Café Coffee Day and Barista
Product:
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Comparative Analysis-Café Coffee Day and Barista
But the customers who are coffee lovers are not satisfied
by the product they serve. There are some customers who
actually complain about the quality of the product. Coffees
are not really that good. The bread is dry; the amount of
filling has reduced in quantity etc. Their desserts
fortunately have not suffered and are still pretty good.
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Comparative Analysis-Café Coffee Day and Barista
G) SWOT Analysis
Strength:
Weakness:
• Expensive coffee
• Self service for the customers
• Quality of food- Stale breads
Opportunity:
Threat:
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Comparative Analysis-Café Coffee Day and Barista
I) Barista at Bandra
The outlet at
Bandra has a
capacity of 48
with 16 circular
tables and 2
side tables. The
approximately
area of the
store is 800
sq.ft. The
outlet is very
big as the other outlet of the Barista. This outlet
being at a very busy area, there is no ambience for the
customers to sit outside. Even the parking space is not
sufficient.
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Customer Profile:
Sales:
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Customer Profile:
Customer Average
Timing Average Time
Profile Money Spend Spend
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Executives /
7 pm-12pm Rs. 140 30 - 45 min
Families
Comparative Analysis-Café Coffee Day and Barista
Sales:
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