Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Starbucks Case

Starbucks Case

Ratings: (0)|Views: 4,236 |Likes:
Published by neolk

More info:

Published by: neolk on Oct 28, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





What are the advantages of a joint-venture entry mode forStarbucks over entering throughwholly owned subsidiaries?
Starbucks can benefit from local partner’s knowledge of thehost country’s competitive conditions, culture, language, political and business systems.
Starbucks can share potentially high development costs andrisks with local partner.
Joint-ventures face low risk of being subject tonationalization or other forms of adverse governmentinterference.
Q3 (b): On occasion, Starbucks has chosen awholly owned subsidiary to control its foreignexpansion (e.g., in Britain & Thailand). Why?
Gain tighter control over expansion strategies
Reduce risk of losing core competencies
Maintain tight control over operations in different countries – necessary for engaging in global strategic coordination
Firm has a 100% share in the profits

Activity (30)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Emin Ka liked this
Toffee Yu liked this
nguyenconghuan liked this
Wing Ka liked this
dominique_chan_2 liked this
Hoiming Tam liked this
luvhengo1 liked this
luvhengo1 liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->