2.

COMPANY BACKGROUND

2.1 BACKGROUND

Jfma Enterprise Sdn Bhd is a fully Bumiputera owned company incorporated in 28 th December 2007.
They specialized in building construction, civil engineering, mechanical engineering, maintenance
building and cleaning services. This company is registered with the PKK, CIDB (G6), CIDB,
Kementerian Kewangan Malaysia (KKM) and Suruhanjaya Syarikat Malaysia (SSM). Jfma Enterprise
Sdn. Bhd believes in providing superior service and the company concentrated mainly on main contracts
and sub-contractors work within government and private agencies.

In line with the company’s vision to be fully committed, diligent and stringent to provide quality
services. The company now is practicing the Quality Management System with the following policy
statement “Our quality policy is to provide quality products and services that fully satisfy all customer
needs and expectations through continual improvement of our quality management system”. For
activities of building construction and civil engineering such as building construction, civil engineering
works, landscaping, waterproofing drainage and sewerage work.

2.2 BOARD OF DIRECTOR

2.3 PRODUCT AND SERVICES

2.3.1 GENERAL WORK

The general work covers the following scope of works:

 Cement rendering
 Demolishing work
 Scraping old paint
 Skim coat
 Screeding
 Hacking
 Waterproofing work
 Stretching bond for brick wall
 Plastering work
 Render cracking
2.4 TECHNOLOGY

Concrete mixer
The company uses a traditional concrete mixer for concreting works. A concrete mixer (often
colloquially called a cement mixer) is a device that homogeneously combines cement, aggregate such
as sand or gravel, and water to form concrete. A typical concrete mixer uses a revolving drum to mix
the components. For smaller volume works, portable concrete mixers are often used so that the concrete
can be made at the construction site, giving the workers ample time to use the concrete before it hardens.

2.5 BUSINESS, MARKETING AND OPERATIONAL STRATEGY

2.5.1 BUSINESS STRATEGY

A company's business strategy is a plan of action for achieving its goals and objectives. To ensure that
the work works smoothly and the firm's goal is met, a company must develop a good and proper business
strategy plan. There are a few pricing methods, customer service, and other key elements of a business
strategy and long-term viability.

In terms of pricing method, the company must try its best to provide a rather good workmanships despite
offering a lowest price of the services provided. This is best for gaining good reputation in the line of
construction industry. It also helps leave an indeed good reputation to the company’s name.

Not only that, the company must also smoothen its communication skill to provide the best customer
service in the market. There are many possible problems when it comes to communication skill. One
example of the problem is language barrier. The staff must acquire knowledge on other language other
than English and Bahasa Malaysia in order to ease customer to make a deal. It will help in getting deal
much easier.

In terms of sustainability, product sustainability must be developed in order to improve the company's
environmental performance. By having a recycling programme, sustainability can lower energy
expenses and minimise the company's carbon impact.
2.5.2 MARKETING STRATEGY

A marketing strategy is a business plan for reaching out to potential customers and convincing them to
buy their products or services. Maintaining the email or website is the most significant component of
this company's marketing plan.

Customers can view the company's products and services via the company's email and website, which
are both key venues. To ensure that clients go to the right place and obtain what they want, the website
must be user-friendly. All of the information about the product or service on the website was presented
in a clear and understandable manner, ensuring that the consumer or customer will utilise the company's
product for their projects.

2.5.3 OPERATIONAL STRATEGY

Business strategy is one of the important strategies to help the company achieve its goals achieve goals in
a good and appropriate way. For the company’s business strategy, machinery and Traffic is the key. There
are 3 batching plants belonging to this company, so consumers and customers can easily access our
services and products near them. This properly arrange the transportation of products to ensure that there
is no delay when shipping products to customers.

2.6 FINANCIAL ACHIEVEMENT

Jfma Enterprise Sdn Bhd is an enterprise located in Malaysia, with the main office in Puchong. The
company operates in the Finance and Insurance sector. The enterprise was incorporated on December 28,
2007. In 2019, the company reported a net sales revenue drop of 23.83%. Its’ total assets recorded a growth
of 11.72%.