Pricing: Manish Mahajan B.B.A - Ii

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Pricing: Manish Mahajan B.B.A - Ii

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PRICING

MANISH MAHAJAN B.B.A - II

CONTENTS
INTRODUCTION

PRICE DETERMINATION

INTRODUCTION

Price is defined as the amount of money which is charged by a Seller from a Buyer for a product or for certain service.

PRICE DETERMINATION

Factors influencing Price Determination :

Internal factors

External factors

Demand

Competition

Objectives of Firm

Top
Management

Marketing Mix

Product
Differentiation

BUYERS

Economic Conditions

THANK YOU

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