Marketing Mix

By. Fahmi Ramadhan Al Karim

NIM. 224316120
What is Marketing Mix ?
Marketing Mix is a collection of variables that entrepreneurs
use to pursue sales targets.

The main purpose of the marketing mix is to market produc

ts into the hands of consumers to increase sales. In the mar
keting mix, managing marketing strategies starting from kno
wing the types of products that consumers want, promotion
, distribution, and direct sales.
THE FOLLOWING ARE THE ELEMENTS OF THE
7P MARKETING MIX :

Price

Product Promotion

Place People

Physical
Process Evidence
DEVELOPING AN INTERGRATED MARKETING
MIX
Product
Variety Price
Quality Price List
Design Discount
Features Allowances
Brand Name Payment Period
Packaging Credit terms The Marketing Mix or the 4P are
Services Target
consists of tactical marketing tools
Customers
blended into an integrated
program that actually enganges
Intended
Place target customer and delivers the
Positioning
Channels intended customer value.
Promotion
Coverage
Advertising
Locations
Personal Selling
Inventory
Sales Promotion
Transportation
Public Relations
Logistics
Marketing Mix Benefits :
1. Simple
2. Wise resource allocation
3. Allocation of responsibilities
4. Facilitate the communication process
5. Able to analyze finance
Disadvantages of Marketing
Mix Concept
1. More oriented to internal business so it do
es not consider consumer behavior
2. Assuming consumers as passive parties tha
t do not allow interaction
3. Does not discuss the relationship with cons
umers and brand experience
Thanks