Professional Documents
Culture Documents
Ideas are rarely found in the details of existing knowledge. Rather, innovation
is born from new knowledge or perspectives applied to existing ideas. The
corporate knowledge base should foster innovation by attracting new knowledge
and enabling perspectives. Archived information is only one component of the
solution; as it is the knowledge baseline from which innovation evolves.
A visionary can single-handedly ideate the next big thing, but two heads
are better than one. And a hundred heads would be even better? Web 2.0
technologies have proven the value of “crowdsourcing” – appealing to all users
across the Internet for information, expertise, and ideas to help solve a problem
or accomplish an objective – yet, most companies are unwilling to submit critical
proprietary information to the whims of anonymous Internet denizens.
Cost Justified
Admit it – you’re tired of hearing experts tell you how to become more
innovative. Different vendors offer a wide range of solutions that cost money
How to Crowdsource Your Content and Technical Documentation 2
For Technical Documentation Teams & Knowledge Base Administrators
provided for free by the in-crowd. Feedback from customers, product • Build stronger connections
between team members,
suggestions, potential partner initiatives, and industry trends have historically
partners, and customers
been gathered, developed, or investigated – sometimes accurately – by
• Using MindTouch’s open
company staff at a significant cost. An engaged in-crowd can provide that source CKB ensures
input, and more, on an ongoing basis with greater clarity. An enterprise CKB immediate ROI by producing
has the real potential of replacing the work product of multiple staff members, hard dollar savings and high-
value information
while contributing ideas and perspectives from hundreds of connected and
informed people.
The entire process is fast, painless, and immediately satisfying for the in-
crowd. Input received will benefit the company’s product development,
customer service, marketing, and content development efforts, and
should influence senior management’s strategic plan. By implementing a
collaborative knowledge base, companies transform partners, customers, and
users into an engaged community of expert participants in the company’s
innovation strategy.