ARE BRANDS PRODUCTS?

IS tHE bRAND A LoGo?

WHY BRAND AMBASSADORS?

DO BRANDS CHANGE?

LIVE BRANDS

BRANDS ARE

CONNECTIONS

BRANDS ARE

RELATIONSHIPS

BRANDS ARE

BELIEFS

BRANDS ARE

PROMISES

BRANDS ARE

HUMAN

LIVE BRANDS MODEL

BRAND SOUL BRAND MIND BRAND BODY

BRAND SOUL

WHY

STAND FOR SOMETHING

SIMPLE & CONSISTENT

Should captures its niche, vision and ideals.

BRAND PURPOSE

Unies the brand and is their religion; what common spirit, vision, and ideals are embodied in them. It energizes the brand, guides the creative process and drives its life cycle.

WHAt woulD tHE mARKEt lAcK if wE DiD Not EXiStS?

BRAND MIND

HOW

THINK. FEEL. CONNECT. EVOLVE

Studies. Videos. Workshops

BRAND MIND

What are customers thinking about the brand? What are employees feeling? Are the connections as strong as we imagine they are? Are there new directions, thoughts, that the brand should be evolving in?

BRAND BODY

WHAT

MAKE THE INVISIBLE, VISIBLE

BRING THE BRAND TO LIFE

INTERNAL MANIFESTATION
Culture, Vision, Mission, Values and Rituals

EXTERNAL MANIFESTATION
Packaging, Communication, Applications, Socialising

VIVID: Vivious (Latin): Alive + Animated Hold the attention + excite the imagination + emotionally investing + image provoking + fresh + relevant

BRANDS ARE SOCIAL

BRANDS ARE YOUNG + IDEALISTIC

SOCIALISING
Culture, imagery, spirit of the brand needs to be constantly redened in the context of the evolving customer, dynamic market, brand and beliefs

BRAND ELEMENTS

BUSINESS DESIGN

Print, Identity, Digital, Packaging, Signage, Positioning, Collaterals, Ads, Merch, Space, Brand Film
EXPERIENCE DESIGN

Identity, Instore Communication, Store Collaterals, Store Policy, Signage, Branding, Display, Materials & Finishes, Furniture & Fixtures, Lighting & Flooring, Zoning & Layout

BRAND TYPES

BROADLY DIVIDED BY SECTOR

Consumer brands, Durable brands, Luxury Brands, Fresh Produce, Services, Organizations, Places, Internet Brands and Ideas. B2B,B2C.