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Application Development John Carpenter Mob4Hire

Application Development John Carpenter Mob4Hire

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Published by SEE2009
Presentation from the application development track. See http://tiny.symbian.org/seewiki for more information.
Presentation from the application development track. See http://tiny.symbian.org/seewiki for more information.

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Published by: SEE2009 on Nov 03, 2009
Copyright:Attribution Non-commercial

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09/01/2010

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User Feedback Techniues to MakeGreat Mobile Software
John CarpenterCTOMob4Hire
 
Why is user feedback important?
69% of mobileusers discover appsbased on top storerankings, userreviews andrecommendationsfrom friends.
Therefore …making greatsoftware is yourbest marketingstrategy
But … you can’tmake greatsoftware withoutincluding users!
 
Two Problems:1) The “Fragmented MobileEcosystem” 
Mobile Ecosystem
Handset diversity; Over 25K on 750+ operators
Software diversity
O/S diversity (platforms, middleware, widgets)
Standards implementation diversity
 ccorng o sanars, s sou wor , “That API isn’t documented but it kinda works like …”)
Mobile 2.0 browser diversity
Operator / Environmental diversity
Developer or Regional
Feature variations, e.g. freemium models
User preference diversity
(requirements, accessibility,languages)

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