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User Feedback Techniues to MakeGreat Mobile Software
John CarpenterCTOMob4Hire
Why is user feedback important?
①
69% of mobileusers discover appsbased on top storerankings, userreviews andrecommendationsfrom friends.
②
Therefore …making greatsoftware is yourbest marketingstrategy
③
But … you can’tmake greatsoftware withoutincluding users!
Two Problems:1) The “Fragmented MobileEcosystem”
Mobile Ecosystem
Handset diversity; Over 25K on 750+ operators
Software diversity
O/S diversity (platforms, middleware, widgets)
Standards implementation diversity
ccorng o sanars, s sou wor …, “That API isn’t documented but it kinda works like …”)
Mobile 2.0 browser diversity
Operator / Environmental diversity
Developer or Regional
Feature variations, e.g. freemium models
User preference diversity
(requirements, accessibility,languages)
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