5.Gain a Competitive Advantage
Employees who hold Microsoft certifications bring more advanced skill sets to provide higher levels of serviceand productivity,giving your business a competitive advantage.
6.Benefit by Investing in Your Staff
Organizations that invest in certifying internal technicians generally attain successful revenue results
7.Increase Employee Satisfaction
Employee satisfaction and retention are higher when management facilitates employees' career goals.
8.Objectively Benchmark Your Staff’s Talent
Certification serves as a reliable benchmark for hiring and promoting staff employees,and ensures your organ-ization is built on top-quality technical talent.
9.Reward Employee Expertise
Certification recognizes and rewards productive employees by validating their expertise.Certification also pro-vides re-training opportunities so existing employees can work more effectively with new technologies.
10.See Objective Results of Your Training Investments
Certification provides an excellent return on training and certification investments by providing a standardmethod of determining training needs and measuring results.
A November 2006 IDC study found that team performance increases when each new teammember becomes certified—every time.
• For each new team member who becomes a Microsoft Certified Professional (MCP),team performanceincreases every time.• The skill level of a team is directly responsible for how an organization performs in several key IT func-tional areas.• When you increase the concentration of Microsoft certified team members on a team,you directly affectteam performance.• On average,MCPs make up 40 percent to 55 percent of top performing teams.• Seventy-five percent of managers believe that certifications are important to team performance.• Sixty-six percent of managers believe that certifications improve the level of service and support offeredto customers.• "…for each additional member of a team certified,team performance increases.Whether the increase isfrom 37 percent to 38 percent of the team being certified or from 60 percent to 61 percent of the team,the team performance increases overall." IDC,Value of Certification:Team Certification andOrganizational Performance,November 2006
The Value and Worth of a Certification Is Validated
Individuals and employers have enough difficulties trying to understand the value and worth of a certification,and this is made even more difficult when a major certification vendor changes the entire structure and nam-ing of their certification program.Microsoft started such a restructuring last year and continues to do so withthe announcement of their new Master Certification and exams.To give an example,there are some employerswho do not understand or know about the new MCTS and MCITP certifications and seek to hire new employ-ees who have their MCSE (Microsoft Certified System Engineer) on Windows Server 2008 – even though thiscertification doesn’t and won’t exist.
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